"70% of companies are applying less than 20% of their #marketing budgets to #loyalty and #customerretention."

1010data VP of Marketing Frank Riva blew our minds with this stat.

Chris Walton went deep on why this is happening and the approach #advertisingandmarketing teams should take to course correct in this clip.

For the full #askanexpert interview with Frank, head here: https://omnitalk.blog/2021/06/10/ask-an-expert-connecting-with-consumers-post-purchase-with-1010data-vp-of-marketing-frank-riva/

#commerce #retail #ecommerce #shoppingandtheretailindustry #onlineshopping #shopperinsights #customerloyalty