"You know great #omnichannel #retail when you don't see it"

If you take one thing from Chris Walton's #askanexpert interview with Sam's Club CTO Vinod Bidarkoppa, let it be this.

Vinod brilliantly explains in this clip that if #retailers are really doing #omnichannelretail well, the customer doesn't even see it. It's about building the right back-end foundation so that everything for the customer is seamless.

For the full interview, head here: https://omnitalk.blog/2021/06/21/ask-an-expert-podcast-sams-club-chief-technology-officer-vinod-bidarkoppa/

#samsclub #retail #commerce #scanandgo #retailnews