June 8, 2025
Walmart Rebrands, P&G Restructures, and Starbucks Boosts App Engagement with Location Tech
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Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl .
In today's Retail Daily Minute:
- Walmart rolls out its “Who Knew?” campaign , encouraging consumers to take a second look as it highlights major investments in e-commerce, fast delivery, and digital services — redefining what Walmart stands for today.
- Procter & Gamble plans to cut 7,000 white-collar jobs , streamline its product portfolio, and restructure teams as it faces global economic pressures and prepares for leaner, more agile operations.
- Starbucks uses geolocation technology to drive store visits and app usage by sending personalized push notifications with favorite drink deals — part of a strategy that keeps its app the most-used in foodservice.
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