June 11, 2025

Lowe’s Taps MrBeast, Amazon Supercharges AI Ads, and Walmart Redefines Gaming Launch Days

Lowe’s Taps MrBeast, Amazon Supercharges AI Ads, and Walmart Redefines Gaming Launch Days
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Lowe’s Taps MrBeast, Amazon Supercharges AI Ads, and Walmart Redefines Gaming Launch Days
Lowe’s Taps MrBeast, Amazon Supercharges AI Ads, and Walmart Redefines Gaming Launch Days
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Season 2

Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl.

In today's Retail Daily Minute:

  • Lowe’s bets big on the creator economy, partnering with MrBeast and launching its first affiliate creator network to win over Gen Z and Gen Alpha.
  • Amazon upgrades its generative AI ad tools, now offering multi-scene, branded, and ultra-customizable video content to advertisers using just a single product image.
  • Walmart rewrites the launch playbook, delivering the Nintendo Switch 2 to customers before breakfast using its Express Delivery network — complete with surprise snacks and viral buzz.

The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights.

Be careful out there!