Dec. 15, 2023
Gen Z Trends And Shopping Habits: The YouTube, TikTok, And Dollar General Connection
The player is loading ...
Join us for today's Retail Daily Minute episode as we dissect the latest trends in Gen Z shopping habits:
- YouTube maintains its dominance among U.S. teens, with TikTok, Snapchat, and Instagram trailing closely.
- Affirm teams up with Blackhawk Network, enabling shoppers to buy digital gift cards and pay through manageable installments, catering to the soaring BNPL trend.
- Dollar General emerges as a Gen Z favorite, with 56% of Gen Z TikTok users considering purchases, driven by inflation concerns and TikTok's influence.
Discover how Gen Z is navigating the digital and retail landscape, making informed shopping choices in an evolving world. Brought to you by Omni Talk – stay informed, stay ahead, and, most importantly, be careful out there!