Sept. 13, 2024

Amazon Integrates Ads into Rufus Chatbot, Starbucks Refocuses on Core Values, and Coca-Cola Advocates for the Open Web in Advertising

Amazon Integrates Ads into Rufus Chatbot, Starbucks Refocuses on Core Values, and Coca-Cola Advocates for the Open Web in Advertising
The player is loading ...
Amazon Integrates Ads into Rufus Chatbot, Starbucks Refocuses on Core Values, and Coca-Cola Advocates for the Open Web in Advertising
Amazon Integrates Ads into Rufus Chatbot, Starbucks Refocuses on Core Values, and Coca-Cola Advocates for the Open Web in Advertising
Apple Podcasts podcast player icon Spotify podcast player icon RSS Feed podcast player icon Castbox podcast player icon Amazon Music podcast player icon
Apple Podcasts podcast player icon Spotify podcast player icon RSS Feed podcast player icon Castbox podcast player icon Amazon Music podcast player icon
Season 1

Welcome to Omni Talk's Retail Daily Minute, sponsored by Ownit AI and Mirakl.

Here are today's top headlines:

  • Amazon is rolling out sponsored ads in its newly launched shopping-oriented chatbot, Rufus, enhancing the user experience with contextually relevant ads based on user interactions and searches. 
  • Brian Niccol, Starbucks’ new CEO, has outlined his vision for the company in an open letter, emphasizing a return to the foundational values that defined the brand—high-quality coffee and a strong community presence.
  • Coca-Cola is taking a stand for the open web in advertising by emphasizing high-quality ad placements with rigorous controls.

Stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!