We've been enjoying producing podcasts since January so felt it was time to get our message out there. We put out a press release today, which was quickly picked up and published by Yahoo News, what is great about that, is that their news service runs across multiple locations and so our story features across multiple Yahoo news sites. We are planning to move into at least some of these markets in the future so it is no issue to get some exposure there ahead of launching, meanwhile it may also bring visitors who are interested in our business intelligence insight database of over 4.8million UK companies.
Here are the Yahoo sites that we have found running out content:-
Press releases are are a great way to get reach out to professional and niche publications and sometimes ones you are not even aware off, as unless your have an established connnection with a journalist at a publication it is notorously hard to get your story in front of them. Using a press release service you get your story out there, the challenge is then to get that picked up and get traction from it.
Our Press release has already been picked up by at least one service; an Indian news service known as Latestly:
Press releases let you build trust and authority on different fronts, by putting your copy in front of journalists and media outlets who may then also cover your story, and also by giving your prospective customers a reason to visit your website, if only a few readers then try out your service it can be worthwhile.
Aside from bringing credibility and allowing you to stay in the public eye, press releases can also boost your profit margins, by highlighting key benefits and features of your products on top of any other alternatives in the market. Regular press releases on different topis are a useful way to announce a series of achievements, such as new technological developments, a product or service launch, a new partnership with a prominent company, a milestone that you have just reached or new acquisitions.
Our podcasts are doing well also and we have setup a mini site to track and promote our podcast activities..