Jan. 23, 2025
"No Creepy Guys!" | Episode #101 | NSFW
EPISODE #101:
- What does it sound like when the very message you are trying to send in your commercial, backfires in your face-hole?
- And HOW are you backing that up?
- What attenetion are you drawing to yourself?
- AND: What you might as well...
EPISODE #101:
- What does it sound like when the very message you are trying to send in your commercial, backfires in your face-hole?
- And HOW are you backing that up?
- What attenetion are you drawing to yourself?
- AND: What you might as well have asid!
- ALSO: A triumphant ad that makes us laugh - MORE - everytime we see it!
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[Music]
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Oh, that music means so much. God do I love it.
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Welcome to a brand new podcast. We're calling "Breaking."
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Brands, the podcast, "Just stroying ads," television ads, radio ads, doesn't matter the type of ad we're here to just lay it out and destroy it.
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And Chad, before we get into this, I thought we'd give a little background for the people at home who are listening to one of these two Yahoo's doing talking about this to begin with.
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So I'll throw it over to you first to give a little background on yourself before we start kicking into the first ad we're going to tear up.
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Yeah, so we're not just a couple of assholes on the street. Although if you did see us and ran into us, you would think that's a couple of assholes on the street.
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For sure. I come from an advertising background a bit in the business for 30 years.
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In some shape or form or another starting, you know, coming out of school, graphic design, art director at a big agency, jumped into the website of things,
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had my own agency for a while. So I've done it all. Seen a lot of good and a lot of bad.
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And yes, I probably produced some good and some bad. Some of it was my fault. Some of it was the clients fault.
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Sure. Nine times out of 10th clients fault. So that's my, you know, secret formula to this. But yeah, so having seen lots of advertising from the creation side of things,
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I will bring that eyeball for you. And having worked in radio for 30 plus years and produced a number of those really shitty commercials myself, as well as, you know, tried to contact some of the clients.
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Are you sure you want to word it this way?
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I think that might not. Here's a couple of suggestions just spitballing here. But yeah, you might want to.
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So maybe put a comma in there so it doesn't sound like you're raping a horse or something. I don't think an entire run on sentence for 60 seconds is going to work for you.
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I think there should be a pause someplace.
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Yeah, somewhere perhaps.
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A breath. I think that it comes down to when you hear or see a bad commercial, you know, like there's no saving that you've, you, you might not, they say is about any number of things like if you hear a bad song, if you, you remember the bad, you remember the bad service.
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You don't necessarily remember the good service when you go to a restaurant. You remember what that server's name was or even for that matter what they did that made you feel good and special.
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But if you get bad service at a restaurant, you will fucking remember that person's name and you will, will lock in there.
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You'll never go back to that restaurant again.
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The same thing I think was true for commercials here. And I think that's why we want to bring this thing because look, it's one thing to just rail against then we're not here to rail against any of these businesses.
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I don't know the first thing about the business. We're going to be tackling here today. All I can tell you is the commercial is stupid.
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The commercial sucks. And I think it goes, what do you do when you got a commercial who's script for the most part just slaps in the face of the point they're trying to make inside the commercial context itself.
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When that comes up, that's when you go, you really should have run this by and spit ball this a little bit further before coming out with it. That's the thought process that I have.
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And then we'll dive into what goes on the more this spot continues to play and how we're just going to continue to hate it even further and further further.
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I come up with new ways to hate. Oh my god. And there's always something else. And we're talking about a 30 to 60 second spot that in the case of what we're going to be talking about today is aired on the radio in my hometown.
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It's so frequently aired on any number of radio stations that you find new and unique ways to hate it based upon every sentence in the script.
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And again, the business could be amazing. Could be top notch wonderful reviews, but that's not why we're here. I'm not here to trash the business. We're here to trash the commercials.
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That's what we're here to do. So again, could be the great important caveat. Yes, could be the greatest business. Could be the most important business person.
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And the best client, the clients that they have all think that this is the best business going. But we're going to attack the commercials that they put out.
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So I want to make sure that we've got that clear delineation here because I think it's important to note that you can have a great company, but you can also have a shitty backfire and commercial that could be doing you more harm than good.
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And that's what we want to investigate here. So, but that said because we're going to even things out as best we can.
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We'll come back with a commercial that we really like to wrap things up with here as well. So yes, will we hammer away and insult the commercials? Yes.
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Will any copywriters that worked on any of these spots fucking hate us afterwards? Yes. And I have no problem with that.
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Do will will hopefully the production company, the copywriters, the business learn a little something from these spots that they're putting out.
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One can help. One can.
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But we're going to give it to them the straight up, easiest and in their face way that we possibly can.
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This is the way they've sort of unloaded these commercials upon us. So let me start off Chad by introducing you to Mrs. Michael.
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Now here in the great city of Detroit, Michigan, these spots are run everywhere. You can't get away from them.
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And Mrs. Michael is a person who is a business woman. Her husband was a plumber slash electrician, slash HVAC person and then started his own company and started individual companies for all of them.
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And was trying to run this company. Now he's handy with the tools according to Mrs. Michael, but wasn't handy when it came to running the businesses.
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So she took over the businesses. Hence Mrs. Michael is in charge of getting these businesses up and running.
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And I am I give her full credit for that. I think it's fantastic. I love women run businesses.
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And the fact that she's here in a very blue collar place like Detroit, Michigan. And she's a woman running these businesses is fantastic.
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I love every element of that. Except for the commercials. They're so local. Now I don't have to say that this is wrong on every level.
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But I would say and you told me as an advertising guy, 99% of self voiced commercials, the business is doing the voiceover themselves.
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They're the ones who have probably written the script or at least approved a script from a copyrighter to do it. But they're the ones voicing the spot generally come across as some of the worst commercials that I've heard.
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Amen. Hallelujah. And can I get another one that is so true. I was going to ask you on this one. I'm guessing Mrs. Michael probably is voicing this.
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Yes.
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Yes. Which is the kiss of death and advertising unless you know Ryan Reynolds is running your country your company. Yeah. Then then yeah put him in front of the camera.
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But it works. Yeah. Right.
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I'm like, Oh, Ryan is he still says I go back and you I think you may know this from being west when you were talking about you know coming up in Arizona, but also in Colorado.
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I don't remember if you remember the shame company. Sure. The shame company. It was a jewel. It's a chain of jewelry stores.
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Jewelry stores like on the west coast and in the west area and Tom Shane did the commercials for the jewelry store and he read all of his own spots and those were some of the worst spots that radio is ever aired.
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And when I would be as a host on the air and we'd have to arrange the commercials in order for most relevant for our audience down to the very bottom.
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And if I was like in a rock station, you'd be like, OK, do I put Tom Shane before the tampon commercials or am I dropping him under as far as what's relevant under the under just I can see my go under.
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He's gonna need.
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And you couldn't he also had no sense of humor so that when you would take things like out of context as a rock and roll radio host, you take things like Tom saying like she's gonna love a pearl necklace.
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You're like, let me isolate that well time. Yeah, well time. But he if you go to use that on the air at some point he runs, he pulls a spots from your station because he doesn't like you using that.
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So again, just in that light, if you are a company running your own voices on the spots, I think that's a death now for what you're doing.
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Now, case in point, I'll start off by showing you a little bit about what we see out here for Mrs. Michael, which is one of the website that we've got shows this wonderful graphic of her team and their fans.
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But look at the graphic here. Mrs. Michael, what is it center there? No creepy guys.
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That's the big thing for Mrs. Michael apparently is the no creepy guys. She's a woman running the business and she wants this is she's aiming this directly at other women.
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Although they play a lot of the ads on the sports talk stations and the raw.
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Not a big 18 to 34 year old women demographic, but the point is she wants you to know that if you're calling their service ladies, you needn't worry if you're home by yourself.
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There will be no creepy guys coming over to do your plumbing, no creepy guys coming over to fix your heating or your H back because it says so right on the van there.
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There are no creepy guys. Now in addition to that when you look at this again, let's look at some of the creepy guys that may work for her.
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I don't know, but you look at some of these people here more this guy over here the corner by the van.
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It could be I mean, there you could this guy here hiding his eyes looks unibomorish, but that's not the point of animation.
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Probably the nicest guy would come over and fix my H back and I'm all this notice.
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But all these people that you see here Chad come into play for this commercial and that's what I want to play for you now.
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All right, let's go. Shockingly enough it was tough to find.
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I couldn't find a clean version, like a clean recorded version on YouTube anywhere of the spot itself.
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I couldn't find one on their website.
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I did find them talking about what it takes to put a new foundation in your home and what they do as far as working the plumbing and H back elements therein.
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But nothing for the commercials that they actually run on radio stations.
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So I had to find somebody recorded this in their car driving around listening to the radio.
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You could see it 820 at night.
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With their cassette player.
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With their, the removable face CD player.
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They're listening to this and they recorded because it's so stinking bad.
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So let me bring this up again.
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I apologize for the poor quality. It's what we've got to work with right now.
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Try to adjust and listen to the Mrs. Michael commercial.
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We come when we said we would be there. Your problem vanishes into thin air.
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I hire good men and good women who do good work.
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We won't disrupt your household. We won't disrupt your household.
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We are under strict instructions not to disrupt your household.
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Okay, so what are we learning so far? They're not going to disrupt the household.
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Got it?
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Is that a thing?
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While repeating it three times, the science shows that that works.
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In case you were wondering after the first, did he just say he wasn't going to disrupt the household?
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Then the second one comes and goes, "Oh, no, we're not going to disrupt the household."
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Wait, but did two people?
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No, no, we've got the third person saying, "We're working on it."
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And again, as you hear her read through this spot, she's not even trying to act.
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She's just reading her bay them as this goes along.
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And terribly.
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Terrible. Terb, she needs a little coaching. Let's listen, because this is the part where she sells you on the no creepy guys.
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Now, as you can hear, it's not just her, but she's brought in a couple of people from that crew that we saw earlier that are reading the commercial as well.
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Mrs. Michael Geisen, hire creepy guys. No creepy guys. Go to MrsMichael.com.
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Or go to we won't disrupt your household.com.
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Or go to no creepy guys.com.
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Or...
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Or...
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Guaranteed.
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A guy just pulled up in my van and he's not creepy.com.
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Wait, wait, wait, it's got to go on. There's got to be more than that for you.
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We were.
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Go to our website. We won't kidnap your children.com.
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What?
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Why are you putting these thoughts into my head? Why are you now?
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Oh my God.
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That every person that just testified on behalf of Mrs. Michael sounds like a creepy guy that's gonna show up if you call Mrs. Michael, even if you go to the website, nocreepyguys.com.
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I mean, listen to it again. They sound better as far as readers go than Mrs. Michael.
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To the house of Michael, we won't disrupt your household.
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We are under script instructions not to disrupt your household.
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And Mrs. Michael Geisen hired creepy guys. No creepy guys.
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See that? Nooo, creepy guys. Creepy! That's a very creepy thing to say.
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Go to Mrs. Michael.com.
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Or go to we won't disrupt your household.com.
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Or go to nocreepyguys.com.
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Mrs. Michael.com.
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I'm Mrs. Michael and I want to be your guy.
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Or go to I want to be your guy.com.
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Mrs. Michael.com.
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That's enough guys.
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Okay. A lot to digest there.
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Oh Mrs. Michael.
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But in none of those cases, did I feel like those weren't potentially creepy people?
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It's a kin to why, like don't think about a pink elephant Chad.
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And then all of a sudden you're now thinking of a pink elephant.
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I get that you're trying to sell the fact that maybe some women are frightened by hiring a service coming to their home
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where they'll be creepy guys. But if you address that to, I think there are other ways to get your point across.
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Yeah, she's got, I mean, she's got, look, she gets some great points in the commercial.
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So let break it down to its pieces, right?
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Hey, we don't disrupt your household and no creepy guys.
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Wait, they just rubbed the household? Hold on, did you hear that?
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I did. A couple of times. And I think they repeated all of those things about 45 times.
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Because like they were trying to get the Google ad words thing to work in their favor by like trying to game the system.
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So key wording it, like, which I don't know, does that work in radio?
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Is it like a new thing that I haven't heard of? I don't know. It seems not.
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But, yeah, her just the fact that those, she hits you over the head hard with those messages.
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It's one of those things that's like, it's so bad and so terrible it works because you can't.
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But stop thinking about it, right? Like the pink elephant idea?
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Can't you write something that gets the message that was without like a thousand times, a thousand times?
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Because to me, it's a kin to just having the men on the radio going, hey, we don't rape.
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Hey, we don't rape. Oh, hold on. We don't rape. Go to we don't rape.com.
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You're just like, wait a minute.
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I don't know that we need to just keep saying that over and over again.
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That thought is one you probably don't want to have in their mind for them being the listeners.
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You don't want to have that in their mind at all. Like, why would you even think that I'm going to be raping you?
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What is that? And now you have to go, go to don't go to Mrs. Michael.
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Well, let me rape.com that no, that you don't, you can create an ad that gets the same message across without having to go,
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I'm not going to rape your daughter. Come hire me. I'm plumbing.
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What I hate is nobody stood up to Mrs. Michael who probably wrote and directed this and recorded it in her basement.
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And all these guys were in a pry handcuffs to the wall.
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But I mean, no, it's like this is also where those are too.
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You can hear the chain that can hear the chain attached to the wall.
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Yeah. Yeah.
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The, the no creepy guy thing if I just keep saying that I'm not a creepy guy, then you're going to believe me.
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Well, but secretly I am a creepy guy. Right? Like it's like that. Maybe that's what's going on.
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Interesting. Why don't you bring me a creepy guy?
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And that's interesting.
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Okay.
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Because I do think that that becomes the bigger problem because that what we're going to walk away from, whether miss, and again,
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Mrs. Michael, I think is wants to get the right idea across.
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And I love the idea that she's giving because I've you and I are, for those of you who don't know us from the dad's home podcast,
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we are our girl dads. And with that, I love the fact that there's somebody out there who's concerned that if my daughter is at her apartment,
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home away from home at school, her first apartment in general, and she needs plumbing help or HBAC help,
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that this woman in particular wants everybody to know not creepy guys that she's sending out.
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I like that.
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I don't think you need to hit us over the head six, seven, eight times with it in a 60 second commercial.
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And bring that to our attention when maybe we weren't even thinking that to that extent.
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Like it's good that you're filtering, but you should be doing that behind the scenes, not out for everybody to see,
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because now you're going to be under a deeper darker scrutiny again, if your commercial was, hey, hey, we're even better.
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Yeah, she doesn't hire creepy guys, but we don't hire rapey people.
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So we're better. Come, come, come do our plumbing. We don't rape.
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And this is, yeah, about why Bauer never made it as a writer and advertising right there.
183
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I don't it's on my business.
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What do you guys think? Hey, we don't rape. What do you think was a tagline? What do they?
185
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Never because like it? Yeah, let's go.
186
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And that's how to put a track down. Never worked on my business card either. There's Mike Bauer. He doesn't rape.
187
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Well, shit.
188
00:18:01,000 --> 00:18:05,000
I don't know why he hasn't gotten hired. That makes no sense.
189
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But joking around about this makes the point, right? Her no creepy guys. We don't disrupt your house becomes this like,
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like negative mantra.
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You lose the point of the message she's trying to give you because it's just so blatant with creepy sounding guys that just comes out of the middle of nowhere.
192
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And that's the thing. I think you can write an ad that's better that gets the same point across that lets everybody know how safe your company is and what you care about
193
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without going the here's six different ways we can tell you we're not creepy guys because that sounds like the defense of somebody who's in court going,
194
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look, I'm not a creepy guy, judge. Well, you had 16 girls trapped in a bitch, but I'm not a creepy guy.
195
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I'm just not a creepy guy.
196
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So I like that point. If you do any kind of a search on her ad, you get things like Mrs. Michaels commercial, no creepy guys.
197
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We swear me listening. I'm definitely in danger.
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I mean, that's right. That sums it up. That does the work for us there in the 140 characters or less.
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00:19:09,000 --> 00:19:10,000
Right. Absolutely.
200
00:19:10,000 --> 00:19:16,000
Or in this particular case, as a parent, when you look at the picture here, we had here earlier, right?
201
00:19:16,000 --> 00:19:23,000
The pictures of the vans here and again, the one where a miss Michael says no creepy guys down here at the bottom.
202
00:19:23,000 --> 00:19:28,000
This comes in as a parent, this somehow makes the van more suspicious.
203
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Don't worry, kids. Look, my van says I'm not creepy. Your ad says you're not creepy. So why should we worry about that?
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00:19:35,000 --> 00:19:39,000
Like, I feel like it does the takeaway. It does the failure.
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00:19:39,000 --> 00:19:40,000
Exactly.
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Of what you're looking to do, the goal that you've achieved for yourself, the goal you're trying to achieve for yourself,
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so let everybody know we're a safe company that's going to take care of you.
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You can just say that and it's fine. But if you keep bringing the creepy guys back,
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you are going to be looked at over and over and over again in a whole different creepy prism
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that you now have to try to defend from.
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Yes.
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00:20:04,000 --> 00:20:05,000
So again.
213
00:20:05,000 --> 00:20:06,000
Well, this is Michael.
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00:20:06,000 --> 00:20:09,000
I think we've officially destroyed your ad.
215
00:20:09,000 --> 00:20:11,000
And again, go ahead, fight us.
216
00:20:11,000 --> 00:20:17,000
Could be the greatest and nots. I don't know the first thing about the company, but the ad?
217
00:20:17,000 --> 00:20:18,000
Miss Michael.
218
00:20:18,000 --> 00:20:21,000
Look, right here, between you and I and Mr. Chad.
219
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Fucking fix it.
220
00:20:25,000 --> 00:20:27,000
Stop with this.
221
00:20:27,000 --> 00:20:28,000
Yes.
222
00:20:28,000 --> 00:20:31,000
Commercial. Get a professional read for starters.
223
00:20:31,000 --> 00:20:35,000
Get somebody who knows how to read a spot for starters.
224
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Secondly, have somebody who can sit down with you and if it has to be over a month, write out a script
225
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that gets your message across while sounding like I'm not defending against creepy guys
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that's going to make me go, hold on, I now need to check with a better business bureau to see that there's been no charges brought against anybody that works for you
227
00:20:55,000 --> 00:21:00,000
because I'm automatically thinking at least when I'm looking at this group of people
228
00:21:00,000 --> 00:21:06,000
that there's possibly four, three in there that could have an arrest record on some level.
229
00:21:06,000 --> 00:21:09,000
So don't make me look at that, please.
230
00:21:09,000 --> 00:21:16,000
Please, Mrs. Michael, give me the opportunity to just feel like I'm going to feel comfort because as a girl, dad,
231
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I want to know my 17 year old daughter who's going away to college.
232
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If there's a plumbing or HVAC issue, I want to know no creepy guys are coming, but I don't want you to bring that to my attention like that.
233
00:21:28,000 --> 00:21:31,000
I don't want to know arrest record.com.
234
00:21:31,000 --> 00:21:33,000
Come check out the guys.
235
00:21:33,000 --> 00:21:35,000
zero felons.com.
236
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Come on down.
237
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Higher us.
238
00:21:38,000 --> 00:21:42,000
Somebody's going to go buy these URLs like right after this episode.
239
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Your tire goes out while you're on the highway and you need somebody to come change your flat.
240
00:21:47,000 --> 00:21:48,000
We don't rape.com.
241
00:21:48,000 --> 00:21:53,000
Come on down in the middle of the night, two o'clock in the morning after you're leaving that frat party.
242
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We won't rape you.com.
243
00:21:55,000 --> 00:21:57,000
That's a bunch of insane.
244
00:21:57,000 --> 00:22:01,000
You'll look, there's just a different way to go about it.
245
00:22:01,000 --> 00:22:02,000
And I think you can do it creatively.
246
00:22:02,000 --> 00:22:03,000
I think you can be more fun.
247
00:22:03,000 --> 00:22:07,000
I think funny commercials are way more interesting than some of those.
248
00:22:07,000 --> 00:22:13,000
So while I agree with her testimony and I think that the message is fantastic, come up with a better way to say it.
249
00:22:13,000 --> 00:22:15,000
That's all I'm trying to say here.
250
00:22:15,000 --> 00:22:16,000
Amen, brother.
251
00:22:16,000 --> 00:22:17,000
All right, we'll think a quick break.
252
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We come back. We will have one spot that you can't miss.
253
00:22:19,000 --> 00:22:21,000
You don't want to miss this spot.
254
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It's that good.
255
00:22:22,000 --> 00:22:25,000
It just caught my attention and it's not.
256
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I leave it.
257
00:22:26,000 --> 00:22:27,000
Slaps.
258
00:22:27,000 --> 00:22:29,000
That's a great way to 100%.
259
00:22:29,000 --> 00:22:33,000
Because if you know, that's from the dad's home podcast.
260
00:22:33,000 --> 00:22:34,000
We recorded.
261
00:22:34,000 --> 00:22:35,000
We'll be out later this week.
262
00:22:35,000 --> 00:22:37,000
I will return here on breaking brands.
263
00:22:37,000 --> 00:22:41,000
I leave anything on your front lawn under your porch on the side of the highway
264
00:22:41,000 --> 00:22:43,000
where you can store all that stuff my way down here.
265
00:22:43,000 --> 00:22:46,000
Jones, big ass truck, we're doing cost storage.
266
00:22:46,000 --> 00:22:49,000
Now, I know y'all got stuff at your house that you don't need.
267
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No more you don't want.
268
00:22:50,000 --> 00:22:52,000
You know you ain't gonna use that printer.
269
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Why keep it all around your house?
270
00:22:53,000 --> 00:22:54,000
Bring it down here to my house.
271
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You ain't deduce a hazard.
272
00:22:56,000 --> 00:22:58,000
You know you're gonna use that ugly yellow you lug it.
273
00:22:58,000 --> 00:22:59,000
You don't need all this crap.
274
00:22:59,000 --> 00:23:00,000
But you're gonna do it this.
275
00:23:00,000 --> 00:23:02,000
This is not what it is.
276
00:23:02,000 --> 00:23:04,000
In my yard, I don't care.
277
00:23:04,000 --> 00:23:08,000
I'll store this motorcycle in that band for you for $10.99 a month.
278
00:23:08,000 --> 00:23:09,000
You got old tires.
279
00:23:09,000 --> 00:23:11,000
They charge you $3 for that old tire.
280
00:23:11,000 --> 00:23:13,000
You can rent a truck, you can store a car.
281
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You don't care.
282
00:23:14,000 --> 00:23:15,000
Bring it on down here.
283
00:23:15,000 --> 00:23:17,000
You ain't got to put that old tire for $3 for less than that.
284
00:23:17,000 --> 00:23:18,000
Help for you.
285
00:23:18,000 --> 00:23:19,000
For $3 they gonna charge you.
286
00:23:19,000 --> 00:23:21,000
I do it down here for $50.
287
00:23:21,000 --> 00:23:25,000
Down here at Jones, big ass truck rental and storage facility.
288
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Now friends, you may ask yourself,
289
00:23:27,000 --> 00:23:31,000
"Hi, Nehal, can he store this stuff for such a cheap price?"
290
00:23:31,000 --> 00:23:32,000
This in the box.
291
00:23:32,000 --> 00:23:34,000
Mark it for you.
292
00:23:34,000 --> 00:23:35,000
Put it in the way.
293
00:23:35,000 --> 00:23:36,000
Seal it.
294
00:23:36,000 --> 00:23:39,000
The fact that it matters, I'm pretty drunk right now and store it.
295
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[Gunshot]
296
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And this is a drunk discount sale.
297
00:23:44,000 --> 00:23:48,000
Down here at Jones, big ass truck rental and comfort facility.
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00:23:48,000 --> 00:23:49,000
You got an elephant.
299
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I got space.
300
00:23:50,000 --> 00:23:51,000
Send me smoke sickness.
301
00:23:51,000 --> 00:23:54,000
You got weed and I store anything you want.
302
00:23:54,000 --> 00:23:55,000
Go ahead and give me a call.
303
00:23:55,000 --> 00:23:56,000
Or find me on the minute, Nehal.
304
00:23:56,000 --> 00:24:03,000
www. Jones, big ass truck rental and storage.com.
305
00:24:03,000 --> 00:24:06,000
That's J-O-E-N-E-S, big ass truck rentals and storage.com.
306
00:24:06,000 --> 00:24:07,000
This is a bus.
307
00:24:07,000 --> 00:24:08,000
You don't have big buses.
308
00:24:08,000 --> 00:24:09,000
Warning.
309
00:24:09,000 --> 00:24:12,000
The following material may not be suitable for those 18 years older younger.
310
00:24:12,000 --> 00:24:14,000
Are you ready?
311
00:24:14,000 --> 00:24:17,000
Ready for the hottest and menopausal entertainment.
312
00:24:17,000 --> 00:24:20,000
Prepare yourself for church women gone wild.
313
00:24:20,000 --> 00:24:22,000
Direct from St. Josephine's bake sale.
314
00:24:22,000 --> 00:24:23,000
They're crazy.
315
00:24:23,000 --> 00:24:24,000
They're out of control.
316
00:24:24,000 --> 00:24:27,000
Faith Cacles, church women gone wild.
317
00:24:27,000 --> 00:24:31,000
It's all the girl on girl Nehal stocking in Beraco's veins you can stand.
318
00:24:31,000 --> 00:24:35,000
From the holy water wet t-shirt contest to accepting sacraments.
319
00:24:35,000 --> 00:24:37,000
And their granny pennies, church women gone wild.
320
00:24:37,000 --> 00:24:40,000
Are off their neilers and on their knees.
321
00:24:40,000 --> 00:24:42,000
To please, for God.
322
00:24:42,000 --> 00:24:44,000
Order now, church women gone wild.
323
00:24:44,000 --> 00:24:46,000
1099 for the DVD.
324
00:24:46,000 --> 00:24:48,000
2499 for only the audio.
325
00:24:48,000 --> 00:24:52,000
Seriously, that's kind of creepy and gross.
326
00:24:52,000 --> 00:24:54,000
Are you dirty for the Vatican?
327
00:24:54,000 --> 00:24:56,000
Two Hedgehog for the priesthood?
328
00:24:56,000 --> 00:24:58,000
It's church women gone wild.
329
00:24:58,000 --> 00:25:00,000
Once this is over, you'll pray for forgiveness.
330
00:25:00,000 --> 00:25:02,000
Order now at KaclesForCryce.com.
331
00:25:02,000 --> 00:25:09,000
Welcome back.
332
00:25:09,000 --> 00:25:11,000
Breaking brands where we...
333
00:25:11,000 --> 00:25:13,000
So far, at least if Yaw said it,
334
00:25:13,000 --> 00:25:16,000
I've done a pretty good job destroying one commercial.
335
00:25:16,000 --> 00:25:19,000
The ad, not not the company itself just the ad.
336
00:25:19,000 --> 00:25:23,000
I don't know anything about the opening, but this is Michael ads.
337
00:25:23,000 --> 00:25:25,000
So this is awful.
338
00:25:25,000 --> 00:25:27,000
I think it does be opposite of what she tried.
339
00:25:27,000 --> 00:25:31,000
And I think some people may say that she was the only one who had a bad luck.
340
00:25:31,000 --> 00:25:35,000
And then, Jack, that brings us to where I am.
341
00:25:35,000 --> 00:25:37,000
He's just trapped in some of the old fairy tales.
342
00:25:37,000 --> 00:25:39,000
And he's not a good guy.
343
00:25:39,000 --> 00:25:40,000
I just thought about it.
344
00:25:40,000 --> 00:25:42,000
Order now at KaclesForCryce.
345
00:25:42,000 --> 00:25:58,000
And he's not like that.
346
00:25:58,000 --> 00:26:00,000
I don't know what it is.
347
00:26:00,000 --> 00:26:02,000
I don't know what it is.
348
00:26:02,000 --> 00:26:04,000
I don't know what it is.
349
00:26:04,000 --> 00:26:06,000
I don't know what it is.
350
00:26:06,000 --> 00:26:08,000
I don't know what it is.
351
00:26:08,000 --> 00:26:10,000
I don't know what it is.
352
00:26:10,000 --> 00:26:12,000
I don't know what it is.
353
00:26:12,000 --> 00:26:14,000
I don't know what it is.
354
00:26:14,000 --> 00:26:16,000
I don't know what it is.
355
00:26:16,000 --> 00:26:18,000
I don't know what it is.
356
00:26:18,000 --> 00:26:20,000
I don't know what it is.
357
00:26:20,000 --> 00:26:22,000
I don't know what it is.
358
00:26:22,000 --> 00:26:24,000
I don't know what it is.
359
00:26:24,000 --> 00:26:26,000
I don't know what it is.
360
00:26:26,000 --> 00:26:28,000
I don't know what it is.
361
00:26:28,000 --> 00:26:30,000
I don't know what it is.
362
00:26:30,000 --> 00:26:32,000
I don't know what it is.
363
00:26:32,000 --> 00:26:34,000
I don't know what it is.
364
00:26:34,000 --> 00:26:36,000
I don't know what it is.
365
00:26:36,000 --> 00:26:38,000
I don't know what it is.
366
00:26:38,000 --> 00:26:40,000
I don't know what it is.
367
00:26:40,000 --> 00:26:42,000
I don't know what it is.
368
00:26:42,000 --> 00:26:44,000
I don't know what it is.
369
00:26:44,000 --> 00:26:46,000
I don't know what it is.
370
00:26:46,000 --> 00:26:48,000
I don't know what it is.
371
00:26:48,000 --> 00:26:50,000
I don't know what it is.
372
00:26:50,000 --> 00:26:52,000
I don't know what it is.
373
00:26:52,000 --> 00:26:54,000
I don't know what it is.
374
00:26:54,000 --> 00:26:56,000
I don't know what it is.
375
00:26:56,000 --> 00:26:58,000
I don't know what it is.
376
00:26:58,000 --> 00:27:00,000
I don't know what it is.
377
00:27:00,000 --> 00:27:02,000
I don't know what it is.
378
00:27:02,000 --> 00:27:04,000
I don't know what it is.
379
00:27:04,000 --> 00:27:06,000
I don't know what it is.
380
00:27:06,000 --> 00:27:08,000
I don't know what it is.
381
00:27:08,000 --> 00:27:10,000
I don't know what it is.
382
00:27:10,000 --> 00:27:12,000
I don't know what it is.
383
00:27:12,000 --> 00:27:14,000
I don't know what it is.
384
00:27:14,000 --> 00:27:16,000
I don't know what it is.
385
00:27:16,000 --> 00:27:18,000
I don't know what it is.
386
00:27:18,000 --> 00:27:20,000
I don't know what it is.
387
00:27:20,000 --> 00:27:22,000
I don't know what it is.
388
00:27:22,000 --> 00:27:24,000
I don't know what it is.
389
00:27:24,000 --> 00:27:26,000
I don't know what it is.
390
00:27:26,000 --> 00:27:28,000
I don't know what it is.
391
00:27:28,000 --> 00:27:30,000
I don't know what it is.
392
00:27:30,000 --> 00:27:32,000
I don't know what it is.
393
00:27:32,000 --> 00:27:34,000
I don't know what it is.
394
00:27:34,000 --> 00:27:38,000
The product is until the end of this, but that's not what drew you in.
395
00:27:38,000 --> 00:27:40,000
It certainly wasn't repeating over and over again.
396
00:27:40,000 --> 00:27:42,000
No creepy guys.
397
00:27:42,000 --> 00:27:46,000
So that said, let's get into this, the spot we love this week, here, on Breaking Brands.
398
00:27:46,000 --> 00:27:48,000
Pat, how are we feeling about the pancakes?
399
00:27:48,000 --> 00:27:50,000
Pretty mid.
400
00:27:50,000 --> 00:27:52,000
You know what's mid-bre?
401
00:27:52,000 --> 00:27:54,000
You're aura.
402
00:27:54,000 --> 00:27:56,000
You've got to get off the internet, dad.
403
00:27:56,000 --> 00:27:58,000
Okay, boomer.
404
00:27:58,000 --> 00:28:00,000
You're the boomer.
405
00:28:00,000 --> 00:28:02,000
That's a flex.
406
00:28:02,000 --> 00:28:02,000
And that's a flex. And I don't like it.
407
00:28:02,000 --> 00:28:03,000
Can you make him stop?
408
00:28:03,000 --> 00:28:05,000
I'm going to keep it 100 with you.
409
00:28:05,000 --> 00:28:07,000
That's sauce.
410
00:28:07,000 --> 00:28:09,000
Stop saying sauce.
411
00:28:09,000 --> 00:28:11,000
Bussing.
412
00:28:11,000 --> 00:28:13,000
In a time it takes you to master the slang.
413
00:28:13,000 --> 00:28:15,000
You could have bought a Hyundai on Amazon.
414
00:28:15,000 --> 00:28:17,000
Oh my god.
415
00:28:17,000 --> 00:28:25,000
And it doesn't matter how many, I've seen that spot before we air that now.
416
00:28:25,000 --> 00:28:29,000
I've seen that spot six times today and I laugh harder at each time that I see that spot.
417
00:28:29,000 --> 00:28:31,000
But look on his face.
418
00:28:31,000 --> 00:28:33,000
Oh my god.
419
00:28:33,000 --> 00:28:35,000
He looks familiar. So I'm sure I've seen him in other roles.
420
00:28:35,000 --> 00:28:39,000
Some place he's been on something else and he may have been funny in that.
421
00:28:39,000 --> 00:28:41,000
This, he's crushing.
422
00:28:41,000 --> 00:28:45,000
And the wife at the end of that when she covers her mouth as she's buying the car on Amazon,
423
00:28:45,000 --> 00:28:47,000
she doesn't say a word.
424
00:28:47,000 --> 00:28:49,000
And she got paid a ton for that commercial, I'm sure.
425
00:28:49,000 --> 00:28:51,000
The kids, the girls, rolling their eyes.
426
00:28:51,000 --> 00:28:53,000
Oh my god.
427
00:28:53,000 --> 00:28:53,000
That was beautiful.
428
00:28:53,000 --> 00:28:55,000
Every part of this spot.
429
00:28:55,000 --> 00:28:57,000
What it is is it's real life, right?
430
00:28:57,000 --> 00:28:59,000
It's real.
431
00:28:59,000 --> 00:29:03,000
That's why it would draw you in as you sit there and you're like, oh shit, I've been here.
432
00:29:03,000 --> 00:29:05,000
Especially as a parent, right?
433
00:29:05,000 --> 00:29:07,000
Like us.
434
00:29:07,000 --> 00:29:11,000
And it's clearly geared towards us because who's looking to buy a Hyundai?
435
00:29:11,000 --> 00:29:13,000
The kids aren't looking at the bus.
436
00:29:13,000 --> 00:29:15,000
They don't care.
437
00:29:15,000 --> 00:29:17,000
No, they don't even know.
438
00:29:17,000 --> 00:29:19,000
So it draws us in as parents because we've been there.
439
00:29:19,000 --> 00:29:21,000
Right.
440
00:29:21,000 --> 00:29:25,000
And just the human of all of that is just flipping.
441
00:29:25,000 --> 00:29:27,000
Amazing.
442
00:29:27,000 --> 00:29:31,000
And the dad, he looks like a Christopher guest.
443
00:29:31,000 --> 00:29:33,000
He does.
444
00:29:33,000 --> 00:29:35,000
He looks like a young Christopher guest.
445
00:29:35,000 --> 00:29:37,000
I couldn't watch this guy do anything.
446
00:29:37,000 --> 00:29:39,000
Right at the weight.
447
00:29:39,000 --> 00:29:41,000
Seriously.
448
00:29:41,000 --> 00:29:43,000
He delivers the lines.
449
00:29:43,000 --> 00:29:45,000
But he has to do it in a bathroom.
450
00:29:45,000 --> 00:29:47,000
Oh my god.
451
00:29:47,000 --> 00:29:47,000
Yes.
452
00:29:47,000 --> 00:29:49,000
The bathrooms only have to get bigger and better.
453
00:29:49,000 --> 00:29:51,000
And I could see him with next door.
454
00:29:51,000 --> 00:29:53,000
Neighbors keep this guy and talking.
455
00:29:53,000 --> 00:29:55,000
He's got legs.
456
00:29:55,000 --> 00:29:57,000
He's got a cell here over and over and over again.
457
00:29:57,000 --> 00:29:59,000
And again, I don't know who this guy is but I love it.
458
00:29:59,000 --> 00:30:01,000
And you're caught.
459
00:30:01,000 --> 00:30:03,000
The instant this thing starts off.
460
00:30:03,000 --> 00:30:05,000
The instant you don't even have to see it.
461
00:30:05,000 --> 00:30:07,000
The instant you hear what's going on.
462
00:30:07,000 --> 00:30:09,000
You catch into the relatability factor is there.
463
00:30:09,000 --> 00:30:11,000
I mean pancakes.
464
00:30:11,000 --> 00:30:13,000
Pretty mad.
465
00:30:13,000 --> 00:30:15,000
You know what's mid-bre?
466
00:30:15,000 --> 00:30:17,000
You're aura.
467
00:30:17,000 --> 00:30:19,000
And then my favorite line.
468
00:30:19,000 --> 00:30:21,000
First of all, did you notice this too?
469
00:30:21,000 --> 00:30:23,000
As you're watching this,
470
00:30:23,000 --> 00:30:25,000
you're off with happy faces.
471
00:30:25,000 --> 00:30:27,000
Yes.
472
00:30:27,000 --> 00:30:29,000
By the time you get halfway through this
473
00:30:29,000 --> 00:30:31,000
and her aura is mid,
474
00:30:31,000 --> 00:30:33,000
the happy faces have turned to sad faces.
475
00:30:33,000 --> 00:30:35,000
You see that?
476
00:30:35,000 --> 00:30:37,000
He does funny.
477
00:30:37,000 --> 00:30:39,000
I didn't notice that the first time through.
478
00:30:39,000 --> 00:30:41,000
But that makes it even better.
479
00:30:41,000 --> 00:30:43,000
Oh my god.
480
00:30:43,000 --> 00:30:45,000
That attention to detail on that too.
481
00:30:45,000 --> 00:30:47,000
Oh my god.
482
00:30:47,000 --> 00:30:49,000
And that's where he right in there is where he delivers like the greatest line in his whole life.
483
00:30:49,000 --> 00:30:51,000
That's a flex.
484
00:30:51,000 --> 00:30:52,000
And that's a flex.
485
00:30:52,000 --> 00:30:54,000
That's you.
486
00:30:54,000 --> 00:30:56,000
That's us.
487
00:30:56,000 --> 00:30:58,000
That's us.
488
00:30:58,000 --> 00:31:00,000
Stop saying "sus".
489
00:31:00,000 --> 00:31:02,000
Busson.
490
00:31:02,000 --> 00:31:04,000
In the time it takes you to master the slang,
491
00:31:04,000 --> 00:31:06,000
you could about a Hyundai on Amazon.
492
00:31:06,000 --> 00:31:08,000
Let me cook.
493
00:31:08,000 --> 00:31:10,000
I'll just get up and walks away from the table.
494
00:31:10,000 --> 00:31:16,000
I mean, it's all I'm saying to Mrs. Michael is
495
00:31:16,000 --> 00:31:18,000
look at that.
496
00:31:18,000 --> 00:31:20,000
Just look at that.
497
00:31:20,000 --> 00:31:22,000
You can create a spot
498
00:31:22,000 --> 00:31:24,000
that gets your message across
499
00:31:24,000 --> 00:31:28,000
without having to go no creepy guys 15 times into it,
500
00:31:28,000 --> 00:31:30,000
making us all think,
501
00:31:30,000 --> 00:31:32,000
"She's probably got creepy guys!"
502
00:31:32,000 --> 00:31:34,000
As opposed to that where we're just like,
503
00:31:34,000 --> 00:31:36,000
"Oh my god, I'm so entertained.
504
00:31:36,000 --> 00:31:38,000
I couldn't even tell you what was Hyundai."
505
00:31:38,000 --> 00:31:40,000
I knew it was a car commercial.
506
00:31:40,000 --> 00:31:42,000
I didn't know who it was for but I knew that the woman,
507
00:31:42,000 --> 00:31:44,000
the wife bought the car
508
00:31:44,000 --> 00:31:46,000
in that four seconds tops
509
00:31:46,000 --> 00:31:48,000
of knowing that it was a car commercial
510
00:31:48,000 --> 00:31:50,000
else kept you entertained, kept you driven,
511
00:31:50,000 --> 00:31:52,000
and I think you can make a commercial
512
00:31:52,000 --> 00:31:54,000
that works that way.
513
00:31:54,000 --> 00:31:56,000
Yeah, it wasn't a commercial till it was.
514
00:31:56,000 --> 00:31:58,000
It was just the content,
515
00:31:58,000 --> 00:32:00,000
you were watching content, right?
516
00:32:00,000 --> 00:32:02,000
We all do.
517
00:32:02,000 --> 00:32:04,000
We're doing scrolling, watch a video, it's funny,
518
00:32:04,000 --> 00:32:06,000
you're interesting, you're compelling,
519
00:32:06,000 --> 00:32:08,000
or mesmerizing,
520
00:32:08,000 --> 00:32:10,000
and you know,
521
00:32:10,000 --> 00:32:12,000
where was I going with this car?
522
00:32:12,000 --> 00:32:14,000
You just want to say, if I may,
523
00:32:14,000 --> 00:32:16,000
the thing you said earlier about,
524
00:32:16,000 --> 00:32:20,000
if Mrs. Michael is doing like a Google, you know,
525
00:32:20,000 --> 00:32:22,000
search to find what words people are concerned about
526
00:32:22,000 --> 00:32:24,000
when talking about HVAC
527
00:32:24,000 --> 00:32:26,000
or repair for plumbing,
528
00:32:26,000 --> 00:32:28,000
and then she's trying to create a message based upon that.
529
00:32:28,000 --> 00:32:30,000
Similarly, we all know there's a big trend
530
00:32:30,000 --> 00:32:32,000
on social media, be it through your Instagram feed
531
00:32:32,000 --> 00:32:36,000
or your TikTok before that got taken away,
532
00:32:36,000 --> 00:32:38,000
of dads talking Gen Z language
533
00:32:38,000 --> 00:32:40,000
and really making fun of their kids that way
534
00:32:40,000 --> 00:32:42,000
and the kids get so frustrated with it.
535
00:32:42,000 --> 00:32:44,000
But if you're doing that kind of a search,
536
00:32:44,000 --> 00:32:47,000
find the content that makes it interesting.
537
00:32:47,000 --> 00:32:49,000
At one point in time, we had to create content like Clydesdale's
538
00:32:49,000 --> 00:32:52,000
playing football for a Super Bowl beer commercial.
539
00:32:52,000 --> 00:32:56,000
But now you've got these kinds of things that will attract attention.
540
00:32:56,000 --> 00:32:58,000
You will lock us in,
541
00:32:58,000 --> 00:33:00,000
and you can make your point
542
00:33:00,000 --> 00:33:02,000
without having to slap us over the head
543
00:33:02,000 --> 00:33:04,000
without not creepy you are,
544
00:33:04,000 --> 00:33:06,000
which just makes you seem creepy.
545
00:33:06,000 --> 00:33:08,000
Yeah.
546
00:33:08,000 --> 00:33:09,000
So...
547
00:33:09,000 --> 00:33:11,000
Maybe she didn't get that guy in the bathroom to do the...
548
00:33:11,000 --> 00:33:13,000
I'm not creepy commercial.
549
00:33:13,000 --> 00:33:15,000
'Cause you know he's concerned about his daughters
550
00:33:15,000 --> 00:33:18,000
and getting creeps coming over to fix their em'racing age back.
551
00:33:18,000 --> 00:33:21,000
I'm sure you can figure something else in there that's gonna work.
552
00:33:21,000 --> 00:33:24,000
'Cause the other part is I still love those commercials,
553
00:33:24,000 --> 00:33:26,000
some of my favorite ones,
554
00:33:26,000 --> 00:33:28,000
are the ones where the guy,
555
00:33:28,000 --> 00:33:30,000
and if I could tell you exactly which insurance company is,
556
00:33:30,000 --> 00:33:32,000
I would tell you right now,
557
00:33:32,000 --> 00:33:36,000
but it's the guy who coaches the parents how to not be like their parents.
558
00:33:36,000 --> 00:33:37,000
Oh yeah.
559
00:33:37,000 --> 00:33:39,000
Those commercials are fucking amazing.
560
00:33:39,000 --> 00:33:40,000
They all make you laugh.
561
00:33:40,000 --> 00:33:42,000
The most recent one where they're trying to build the fire,
562
00:33:42,000 --> 00:33:44,000
how to build a campfire on them.
563
00:33:44,000 --> 00:33:46,000
All of those always make me laugh.
564
00:33:46,000 --> 00:33:48,000
And again, the point is being made.
565
00:33:48,000 --> 00:33:53,000
I get it, and I understand what their main gist of this all is.
566
00:33:53,000 --> 00:33:55,000
You know you don't have to be like your parents
567
00:33:55,000 --> 00:33:57,000
and yet hear people dressing and acting like the parents
568
00:33:57,000 --> 00:33:58,000
and they do a great job.
569
00:33:58,000 --> 00:34:01,000
So you can get your insurance and not have to be your parent doing it.
570
00:34:01,000 --> 00:34:04,000
Be creative in this process.
571
00:34:04,000 --> 00:34:06,000
Don't just slap your dick out there
572
00:34:06,000 --> 00:34:09,000
and whip somebody across the face with your not creepy,
573
00:34:09,000 --> 00:34:12,000
six or seven times, including a website,
574
00:34:12,000 --> 00:34:15,000
because we've all seen to catch a predator,
575
00:34:15,000 --> 00:34:19,000
we think you're creepy when you bring that to the attention of everybody.
576
00:34:19,000 --> 00:34:21,000
Oh.
577
00:34:21,000 --> 00:34:23,000
So, lesson learned.
578
00:34:23,000 --> 00:34:25,000
Not a good look for a brand.
579
00:34:25,000 --> 00:34:28,000
No, no, no, no, but a really good look for what they're doing there
580
00:34:28,000 --> 00:34:30,000
at Hyundai and Amazon, at least that group.
581
00:34:30,000 --> 00:34:31,000
Amen.
582
00:34:31,000 --> 00:34:33,000
All right, that's it for us.
583
00:34:33,000 --> 00:34:35,000
I hope everybody's learned a little something here.
584
00:34:35,000 --> 00:34:39,000
Everybody has gained a little information, a little knowledge,
585
00:34:39,000 --> 00:34:42,000
and also I'd like for everybody who's got a great information
586
00:34:42,000 --> 00:34:44,000
that we're going to send our direction for us to break down
587
00:34:44,000 --> 00:34:47,000
and talk about reach out to us in realguyredial.mail.com.
588
00:34:47,000 --> 00:34:50,000
Read the guy radio at gmail.com.
589
00:34:50,000 --> 00:34:52,000
Send us links to the questions there.
590
00:34:52,000 --> 00:34:54,000
We'll tell us what you don't like about it.
591
00:34:54,000 --> 00:34:55,000
You'll know what you'll tell me.
592
00:34:55,000 --> 00:34:58,000
We'll take a look at it and see if it's something we can talk about here.
593
00:34:58,000 --> 00:34:59,000
I'm great.
594
00:34:59,000 --> 00:35:03,000
But until next time, for Chad, myself, see ya.
595
00:35:03,000 --> 00:35:06,000
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596
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(upbeat music)
607
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[MUSIC]
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[Music]
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Oh, that music means so much. God do I love it.
3
00:00:20,000 --> 00:00:24,000
Welcome to a brand new podcast. We're calling "Breaking."
4
00:00:24,000 --> 00:00:33,000
Brands, the podcast, "Just stroying ads," television ads, radio ads, doesn't matter the type of ad we're here to just lay it out and destroy it.
5
00:00:33,000 --> 00:00:42,000
And Chad, before we get into this, I thought we'd give a little background for the people at home who are listening to one of these two Yahoo's doing talking about this to begin with.
6
00:00:42,000 --> 00:00:49,000
So I'll throw it over to you first to give a little background on yourself before we start kicking into the first ad we're going to tear up.
7
00:00:49,000 --> 00:00:56,000
Yeah, so we're not just a couple of assholes on the street. Although if you did see us and ran into us, you would think that's a couple of assholes on the street.
8
00:00:56,000 --> 00:01:03,000
For sure. I come from an advertising background a bit in the business for 30 years.
9
00:01:03,000 --> 00:01:15,000
In some shape or form or another starting, you know, coming out of school, graphic design, art director at a big agency, jumped into the website of things,
10
00:01:15,000 --> 00:01:23,000
had my own agency for a while. So I've done it all. Seen a lot of good and a lot of bad.
11
00:01:23,000 --> 00:01:30,000
And yes, I probably produced some good and some bad. Some of it was my fault. Some of it was the clients fault.
12
00:01:30,000 --> 00:01:43,000
Sure. Nine times out of 10th clients fault. So that's my, you know, secret formula to this. But yeah, so having seen lots of advertising from the creation side of things,
13
00:01:43,000 --> 00:01:57,000
I will bring that eyeball for you. And having worked in radio for 30 plus years and produced a number of those really shitty commercials myself, as well as, you know, tried to contact some of the clients.
14
00:01:57,000 --> 00:02:00,000
Are you sure you want to word it this way?
15
00:02:00,000 --> 00:02:06,000
I think that might not. Here's a couple of suggestions just spitballing here. But yeah, you might want to.
16
00:02:06,000 --> 00:02:14,000
So maybe put a comma in there so it doesn't sound like you're raping a horse or something. I don't think an entire run on sentence for 60 seconds is going to work for you.
17
00:02:14,000 --> 00:02:16,000
I think there should be a pause someplace.
18
00:02:16,000 --> 00:02:18,000
Yeah, somewhere perhaps.
19
00:02:18,000 --> 00:02:35,000
A breath. I think that it comes down to when you hear or see a bad commercial, you know, like there's no saving that you've, you, you might not, they say is about any number of things like if you hear a bad song, if you, you remember the bad, you remember the bad service.
20
00:02:35,000 --> 00:02:44,000
You don't necessarily remember the good service when you go to a restaurant. You remember what that server's name was or even for that matter what they did that made you feel good and special.
21
00:02:44,000 --> 00:02:50,000
But if you get bad service at a restaurant, you will fucking remember that person's name and you will, will lock in there.
22
00:02:50,000 --> 00:02:52,000
You'll never go back to that restaurant again.
23
00:02:52,000 --> 00:03:02,000
The same thing I think was true for commercials here. And I think that's why we want to bring this thing because look, it's one thing to just rail against then we're not here to rail against any of these businesses.
24
00:03:02,000 --> 00:03:10,000
I don't know the first thing about the business. We're going to be tackling here today. All I can tell you is the commercial is stupid.
25
00:03:10,000 --> 00:03:24,000
The commercial sucks. And I think it goes, what do you do when you got a commercial who's script for the most part just slaps in the face of the point they're trying to make inside the commercial context itself.
26
00:03:24,000 --> 00:03:34,000
When that comes up, that's when you go, you really should have run this by and spit ball this a little bit further before coming out with it. That's the thought process that I have.
27
00:03:34,000 --> 00:03:44,000
And then we'll dive into what goes on the more this spot continues to play and how we're just going to continue to hate it even further and further further.
28
00:03:44,000 --> 00:03:58,000
I come up with new ways to hate. Oh my god. And there's always something else. And we're talking about a 30 to 60 second spot that in the case of what we're going to be talking about today is aired on the radio in my hometown.
29
00:03:58,000 --> 00:04:08,000
It's so frequently aired on any number of radio stations that you find new and unique ways to hate it based upon every sentence in the script.
30
00:04:08,000 --> 00:04:18,000
And again, the business could be amazing. Could be top notch wonderful reviews, but that's not why we're here. I'm not here to trash the business. We're here to trash the commercials.
31
00:04:18,000 --> 00:04:26,000
That's what we're here to do. So again, could be the great important caveat. Yes, could be the greatest business. Could be the most important business person.
32
00:04:26,000 --> 00:04:34,000
And the best client, the clients that they have all think that this is the best business going. But we're going to attack the commercials that they put out.
33
00:04:34,000 --> 00:04:47,000
So I want to make sure that we've got that clear delineation here because I think it's important to note that you can have a great company, but you can also have a shitty backfire and commercial that could be doing you more harm than good.
34
00:04:47,000 --> 00:04:53,000
And that's what we want to investigate here. So, but that said because we're going to even things out as best we can.
35
00:04:53,000 --> 00:05:01,000
We'll come back with a commercial that we really like to wrap things up with here as well. So yes, will we hammer away and insult the commercials? Yes.
36
00:05:01,000 --> 00:05:08,000
Will any copywriters that worked on any of these spots fucking hate us afterwards? Yes. And I have no problem with that.
37
00:05:08,000 --> 00:05:17,000
Do will will hopefully the production company, the copywriters, the business learn a little something from these spots that they're putting out.
38
00:05:17,000 --> 00:05:19,000
One can help. One can.
39
00:05:19,000 --> 00:05:25,000
But we're going to give it to them the straight up, easiest and in their face way that we possibly can.
40
00:05:25,000 --> 00:05:33,000
This is the way they've sort of unloaded these commercials upon us. So let me start off Chad by introducing you to Mrs. Michael.
41
00:05:33,000 --> 00:05:40,000
Now here in the great city of Detroit, Michigan, these spots are run everywhere. You can't get away from them.
42
00:05:40,000 --> 00:05:53,000
And Mrs. Michael is a person who is a business woman. Her husband was a plumber slash electrician, slash HVAC person and then started his own company and started individual companies for all of them.
43
00:05:53,000 --> 00:06:01,000
And was trying to run this company. Now he's handy with the tools according to Mrs. Michael, but wasn't handy when it came to running the businesses.
44
00:06:01,000 --> 00:06:09,000
So she took over the businesses. Hence Mrs. Michael is in charge of getting these businesses up and running.
45
00:06:09,000 --> 00:06:14,000
And I am I give her full credit for that. I think it's fantastic. I love women run businesses.
46
00:06:14,000 --> 00:06:22,000
And the fact that she's here in a very blue collar place like Detroit, Michigan. And she's a woman running these businesses is fantastic.
47
00:06:22,000 --> 00:06:34,000
I love every element of that. Except for the commercials. They're so local. Now I don't have to say that this is wrong on every level.
48
00:06:34,000 --> 00:06:48,000
But I would say and you told me as an advertising guy, 99% of self voiced commercials, the business is doing the voiceover themselves.
49
00:06:48,000 --> 00:07:00,000
They're the ones who have probably written the script or at least approved a script from a copyrighter to do it. But they're the ones voicing the spot generally come across as some of the worst commercials that I've heard.
50
00:07:00,000 --> 00:07:08,000
Amen. Hallelujah. And can I get another one that is so true. I was going to ask you on this one. I'm guessing Mrs. Michael probably is voicing this.
51
00:07:08,000 --> 00:07:09,000
Yes.
52
00:07:09,000 --> 00:07:20,000
Yes. Which is the kiss of death and advertising unless you know Ryan Reynolds is running your country your company. Yeah. Then then yeah put him in front of the camera.
53
00:07:20,000 --> 00:07:22,000
But it works. Yeah. Right.
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I'm like, Oh, Ryan is he still says I go back and you I think you may know this from being west when you were talking about you know coming up in Arizona, but also in Colorado.
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I don't remember if you remember the shame company. Sure. The shame company. It was a jewel. It's a chain of jewelry stores.
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Jewelry stores like on the west coast and in the west area and Tom Shane did the commercials for the jewelry store and he read all of his own spots and those were some of the worst spots that radio is ever aired.
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And when I would be as a host on the air and we'd have to arrange the commercials in order for most relevant for our audience down to the very bottom.
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And if I was like in a rock station, you'd be like, OK, do I put Tom Shane before the tampon commercials or am I dropping him under as far as what's relevant under the under just I can see my go under.
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He's gonna need.
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And you couldn't he also had no sense of humor so that when you would take things like out of context as a rock and roll radio host, you take things like Tom saying like she's gonna love a pearl necklace.
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You're like, let me isolate that well time. Yeah, well time. But he if you go to use that on the air at some point he runs, he pulls a spots from your station because he doesn't like you using that.
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So again, just in that light, if you are a company running your own voices on the spots, I think that's a death now for what you're doing.
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Now, case in point, I'll start off by showing you a little bit about what we see out here for Mrs. Michael, which is one of the website that we've got shows this wonderful graphic of her team and their fans.
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But look at the graphic here. Mrs. Michael, what is it center there? No creepy guys.
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That's the big thing for Mrs. Michael apparently is the no creepy guys. She's a woman running the business and she wants this is she's aiming this directly at other women.
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Although they play a lot of the ads on the sports talk stations and the raw.
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Not a big 18 to 34 year old women demographic, but the point is she wants you to know that if you're calling their service ladies, you needn't worry if you're home by yourself.
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There will be no creepy guys coming over to do your plumbing, no creepy guys coming over to fix your heating or your H back because it says so right on the van there.
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There are no creepy guys. Now in addition to that when you look at this again, let's look at some of the creepy guys that may work for her.
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I don't know, but you look at some of these people here more this guy over here the corner by the van.
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It could be I mean, there you could this guy here hiding his eyes looks unibomorish, but that's not the point of animation.
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Probably the nicest guy would come over and fix my H back and I'm all this notice.
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But all these people that you see here Chad come into play for this commercial and that's what I want to play for you now.
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All right, let's go. Shockingly enough it was tough to find.
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I couldn't find a clean version, like a clean recorded version on YouTube anywhere of the spot itself.
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I couldn't find one on their website.
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I did find them talking about what it takes to put a new foundation in your home and what they do as far as working the plumbing and H back elements therein.
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But nothing for the commercials that they actually run on radio stations.
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So I had to find somebody recorded this in their car driving around listening to the radio.
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You could see it 820 at night.
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With their cassette player.
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With their, the removable face CD player.
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They're listening to this and they recorded because it's so stinking bad.
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So let me bring this up again.
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I apologize for the poor quality. It's what we've got to work with right now.
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Try to adjust and listen to the Mrs. Michael commercial.
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We come when we said we would be there. Your problem vanishes into thin air.
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I hire good men and good women who do good work.
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We won't disrupt your household. We won't disrupt your household.
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We are under strict instructions not to disrupt your household.
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Okay, so what are we learning so far? They're not going to disrupt the household.
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Got it?
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Is that a thing?
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While repeating it three times, the science shows that that works.
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In case you were wondering after the first, did he just say he wasn't going to disrupt the household?
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Then the second one comes and goes, "Oh, no, we're not going to disrupt the household."
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Wait, but did two people?
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No, no, we've got the third person saying, "We're working on it."
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And again, as you hear her read through this spot, she's not even trying to act.
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She's just reading her bay them as this goes along.
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And terribly.
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Terrible. Terb, she needs a little coaching. Let's listen, because this is the part where she sells you on the no creepy guys.
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Now, as you can hear, it's not just her, but she's brought in a couple of people from that crew that we saw earlier that are reading the commercial as well.
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Mrs. Michael Geisen, hire creepy guys. No creepy guys. Go to MrsMichael.com.
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Or go to we won't disrupt your household.com.
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Or go to no creepy guys.com.
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Or...
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Or...
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Guaranteed.
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A guy just pulled up in my van and he's not creepy.com.
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Wait, wait, wait, it's got to go on. There's got to be more than that for you.
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We were.
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Go to our website. We won't kidnap your children.com.
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What?
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Why are you putting these thoughts into my head? Why are you now?
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Oh my God.
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That every person that just testified on behalf of Mrs. Michael sounds like a creepy guy that's gonna show up if you call Mrs. Michael, even if you go to the website, nocreepyguys.com.
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I mean, listen to it again. They sound better as far as readers go than Mrs. Michael.
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To the house of Michael, we won't disrupt your household.
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We are under script instructions not to disrupt your household.
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And Mrs. Michael Geisen hired creepy guys. No creepy guys.
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See that? Nooo, creepy guys. Creepy! That's a very creepy thing to say.
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Go to Mrs. Michael.com.
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Or go to we won't disrupt your household.com.
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Or go to nocreepyguys.com.
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Mrs. Michael.com.
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I'm Mrs. Michael and I want to be your guy.
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Or go to I want to be your guy.com.
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Mrs. Michael.com.
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That's enough guys.
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Okay. A lot to digest there.
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Oh Mrs. Michael.
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But in none of those cases, did I feel like those weren't potentially creepy people?
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It's a kin to why, like don't think about a pink elephant Chad.
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And then all of a sudden you're now thinking of a pink elephant.
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I get that you're trying to sell the fact that maybe some women are frightened by hiring a service coming to their home
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where they'll be creepy guys. But if you address that to, I think there are other ways to get your point across.
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Yeah, she's got, I mean, she's got, look, she gets some great points in the commercial.
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So let break it down to its pieces, right?
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Hey, we don't disrupt your household and no creepy guys.
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Wait, they just rubbed the household? Hold on, did you hear that?
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I did. A couple of times. And I think they repeated all of those things about 45 times.
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Because like they were trying to get the Google ad words thing to work in their favor by like trying to game the system.
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So key wording it, like, which I don't know, does that work in radio?
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Is it like a new thing that I haven't heard of? I don't know. It seems not.
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But, yeah, her just the fact that those, she hits you over the head hard with those messages.
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It's one of those things that's like, it's so bad and so terrible it works because you can't.
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But stop thinking about it, right? Like the pink elephant idea?
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Can't you write something that gets the message that was without like a thousand times, a thousand times?
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Because to me, it's a kin to just having the men on the radio going, hey, we don't rape.
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Hey, we don't rape. Oh, hold on. We don't rape. Go to we don't rape.com.
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You're just like, wait a minute.
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I don't know that we need to just keep saying that over and over again.
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That thought is one you probably don't want to have in their mind for them being the listeners.
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You don't want to have that in their mind at all. Like, why would you even think that I'm going to be raping you?
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What is that? And now you have to go, go to don't go to Mrs. Michael.
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Well, let me rape.com that no, that you don't, you can create an ad that gets the same message across without having to go,
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I'm not going to rape your daughter. Come hire me. I'm plumbing.
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What I hate is nobody stood up to Mrs. Michael who probably wrote and directed this and recorded it in her basement.
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And all these guys were in a pry handcuffs to the wall.
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But I mean, no, it's like this is also where those are too.
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You can hear the chain that can hear the chain attached to the wall.
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Yeah. Yeah.
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The, the no creepy guy thing if I just keep saying that I'm not a creepy guy, then you're going to believe me.
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Well, but secretly I am a creepy guy. Right? Like it's like that. Maybe that's what's going on.
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Interesting. Why don't you bring me a creepy guy?
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And that's interesting.
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Okay.
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Because I do think that that becomes the bigger problem because that what we're going to walk away from, whether miss, and again,
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Mrs. Michael, I think is wants to get the right idea across.
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And I love the idea that she's giving because I've you and I are, for those of you who don't know us from the dad's home podcast,
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we are our girl dads. And with that, I love the fact that there's somebody out there who's concerned that if my daughter is at her apartment,
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home away from home at school, her first apartment in general, and she needs plumbing help or HBAC help,
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that this woman in particular wants everybody to know not creepy guys that she's sending out.
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I like that.
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I don't think you need to hit us over the head six, seven, eight times with it in a 60 second commercial.
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And bring that to our attention when maybe we weren't even thinking that to that extent.
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Like it's good that you're filtering, but you should be doing that behind the scenes, not out for everybody to see,
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because now you're going to be under a deeper darker scrutiny again, if your commercial was, hey, hey, we're even better.
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Yeah, she doesn't hire creepy guys, but we don't hire rapey people.
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So we're better. Come, come, come do our plumbing. We don't rape.
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And this is, yeah, about why Bauer never made it as a writer and advertising right there.
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I don't it's on my business.
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What do you guys think? Hey, we don't rape. What do you think was a tagline? What do they?
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Never because like it? Yeah, let's go.
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And that's how to put a track down. Never worked on my business card either. There's Mike Bauer. He doesn't rape.
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Well, shit.
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I don't know why he hasn't gotten hired. That makes no sense.
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But joking around about this makes the point, right? Her no creepy guys. We don't disrupt your house becomes this like,
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like negative mantra.
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You lose the point of the message she's trying to give you because it's just so blatant with creepy sounding guys that just comes out of the middle of nowhere.
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And that's the thing. I think you can write an ad that's better that gets the same point across that lets everybody know how safe your company is and what you care about
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without going the here's six different ways we can tell you we're not creepy guys because that sounds like the defense of somebody who's in court going,
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look, I'm not a creepy guy, judge. Well, you had 16 girls trapped in a bitch, but I'm not a creepy guy.
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I'm just not a creepy guy.
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So I like that point. If you do any kind of a search on her ad, you get things like Mrs. Michaels commercial, no creepy guys.
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We swear me listening. I'm definitely in danger.
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I mean, that's right. That sums it up. That does the work for us there in the 140 characters or less.
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Right. Absolutely.
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Or in this particular case, as a parent, when you look at the picture here, we had here earlier, right?
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The pictures of the vans here and again, the one where a miss Michael says no creepy guys down here at the bottom.
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This comes in as a parent, this somehow makes the van more suspicious.
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Don't worry, kids. Look, my van says I'm not creepy. Your ad says you're not creepy. So why should we worry about that?
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Like, I feel like it does the takeaway. It does the failure.
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Exactly.
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Of what you're looking to do, the goal that you've achieved for yourself, the goal you're trying to achieve for yourself,
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so let everybody know we're a safe company that's going to take care of you.
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You can just say that and it's fine. But if you keep bringing the creepy guys back,
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you are going to be looked at over and over and over again in a whole different creepy prism
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that you now have to try to defend from.
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Yes.
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So again.
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Well, this is Michael.
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I think we've officially destroyed your ad.
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And again, go ahead, fight us.
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Could be the greatest and nots. I don't know the first thing about the company, but the ad?
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Miss Michael.
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Look, right here, between you and I and Mr. Chad.
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Fucking fix it.
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Stop with this.
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Yes.
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Commercial. Get a professional read for starters.
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Get somebody who knows how to read a spot for starters.
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Secondly, have somebody who can sit down with you and if it has to be over a month, write out a script
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that gets your message across while sounding like I'm not defending against creepy guys
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that's going to make me go, hold on, I now need to check with a better business bureau to see that there's been no charges brought against anybody that works for you
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because I'm automatically thinking at least when I'm looking at this group of people
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that there's possibly four, three in there that could have an arrest record on some level.
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So don't make me look at that, please.
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Please, Mrs. Michael, give me the opportunity to just feel like I'm going to feel comfort because as a girl, dad,
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I want to know my 17 year old daughter who's going away to college.
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If there's a plumbing or HVAC issue, I want to know no creepy guys are coming, but I don't want you to bring that to my attention like that.
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I don't want to know arrest record.com.
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Come check out the guys.
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zero felons.com.
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Come on down.
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Higher us.
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Somebody's going to go buy these URLs like right after this episode.
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Your tire goes out while you're on the highway and you need somebody to come change your flat.
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We don't rape.com.
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Come on down in the middle of the night, two o'clock in the morning after you're leaving that frat party.
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We won't rape you.com.
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That's a bunch of insane.
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You'll look, there's just a different way to go about it.
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And I think you can do it creatively.
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I think you can be more fun.
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I think funny commercials are way more interesting than some of those.
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So while I agree with her testimony and I think that the message is fantastic, come up with a better way to say it.
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That's all I'm trying to say here.
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Amen, brother.
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All right, we'll think a quick break.
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We come back. We will have one spot that you can't miss.
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You don't want to miss this spot.
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It's that good.
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It just caught my attention and it's not.
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I leave it.
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Slaps.
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That's a great way to 100%.
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Because if you know, that's from the dad's home podcast.
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We recorded.
261
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We'll be out later this week.
262
00:22:35,000 --> 00:22:37,000
I will return here on breaking brands.
263
00:22:37,000 --> 00:22:41,000
I leave anything on your front lawn under your porch on the side of the highway
264
00:22:41,000 --> 00:22:43,000
where you can store all that stuff my way down here.
265
00:22:43,000 --> 00:22:46,000
Jones, big ass truck, we're doing cost storage.
266
00:22:46,000 --> 00:22:49,000
Now, I know y'all got stuff at your house that you don't need.
267
00:22:49,000 --> 00:22:50,000
No more you don't want.
268
00:22:50,000 --> 00:22:52,000
You know you ain't gonna use that printer.
269
00:22:52,000 --> 00:22:53,000
Why keep it all around your house?
270
00:22:53,000 --> 00:22:54,000
Bring it down here to my house.
271
00:22:54,000 --> 00:22:56,000
You ain't deduce a hazard.
272
00:22:56,000 --> 00:22:58,000
You know you're gonna use that ugly yellow you lug it.
273
00:22:58,000 --> 00:22:59,000
You don't need all this crap.
274
00:22:59,000 --> 00:23:00,000
But you're gonna do it this.
275
00:23:00,000 --> 00:23:02,000
This is not what it is.
276
00:23:02,000 --> 00:23:04,000
In my yard, I don't care.
277
00:23:04,000 --> 00:23:08,000
I'll store this motorcycle in that band for you for $10.99 a month.
278
00:23:08,000 --> 00:23:09,000
You got old tires.
279
00:23:09,000 --> 00:23:11,000
They charge you $3 for that old tire.
280
00:23:11,000 --> 00:23:13,000
You can rent a truck, you can store a car.
281
00:23:13,000 --> 00:23:14,000
You don't care.
282
00:23:14,000 --> 00:23:15,000
Bring it on down here.
283
00:23:15,000 --> 00:23:17,000
You ain't got to put that old tire for $3 for less than that.
284
00:23:17,000 --> 00:23:18,000
Help for you.
285
00:23:18,000 --> 00:23:19,000
For $3 they gonna charge you.
286
00:23:19,000 --> 00:23:21,000
I do it down here for $50.
287
00:23:21,000 --> 00:23:25,000
Down here at Jones, big ass truck rental and storage facility.
288
00:23:25,000 --> 00:23:27,000
Now friends, you may ask yourself,
289
00:23:27,000 --> 00:23:31,000
"Hi, Nehal, can he store this stuff for such a cheap price?"
290
00:23:31,000 --> 00:23:32,000
This in the box.
291
00:23:32,000 --> 00:23:34,000
Mark it for you.
292
00:23:34,000 --> 00:23:35,000
Put it in the way.
293
00:23:35,000 --> 00:23:36,000
Seal it.
294
00:23:36,000 --> 00:23:39,000
The fact that it matters, I'm pretty drunk right now and store it.
295
00:23:39,000 --> 00:23:41,000
[Gunshot]
296
00:23:41,000 --> 00:23:44,000
And this is a drunk discount sale.
297
00:23:44,000 --> 00:23:48,000
Down here at Jones, big ass truck rental and comfort facility.
298
00:23:48,000 --> 00:23:49,000
You got an elephant.
299
00:23:49,000 --> 00:23:50,000
I got space.
300
00:23:50,000 --> 00:23:51,000
Send me smoke sickness.
301
00:23:51,000 --> 00:23:54,000
You got weed and I store anything you want.
302
00:23:54,000 --> 00:23:55,000
Go ahead and give me a call.
303
00:23:55,000 --> 00:23:56,000
Or find me on the minute, Nehal.
304
00:23:56,000 --> 00:24:03,000
www. Jones, big ass truck rental and storage.com.
305
00:24:03,000 --> 00:24:06,000
That's J-O-E-N-E-S, big ass truck rentals and storage.com.
306
00:24:06,000 --> 00:24:07,000
This is a bus.
307
00:24:07,000 --> 00:24:08,000
You don't have big buses.
308
00:24:08,000 --> 00:24:09,000
Warning.
309
00:24:09,000 --> 00:24:12,000
The following material may not be suitable for those 18 years older younger.
310
00:24:12,000 --> 00:24:14,000
Are you ready?
311
00:24:14,000 --> 00:24:17,000
Ready for the hottest and menopausal entertainment.
312
00:24:17,000 --> 00:24:20,000
Prepare yourself for church women gone wild.
313
00:24:20,000 --> 00:24:22,000
Direct from St. Josephine's bake sale.
314
00:24:22,000 --> 00:24:23,000
They're crazy.
315
00:24:23,000 --> 00:24:24,000
They're out of control.
316
00:24:24,000 --> 00:24:27,000
Faith Cacles, church women gone wild.
317
00:24:27,000 --> 00:24:31,000
It's all the girl on girl Nehal stocking in Beraco's veins you can stand.
318
00:24:31,000 --> 00:24:35,000
From the holy water wet t-shirt contest to accepting sacraments.
319
00:24:35,000 --> 00:24:37,000
And their granny pennies, church women gone wild.
320
00:24:37,000 --> 00:24:40,000
Are off their neilers and on their knees.
321
00:24:40,000 --> 00:24:42,000
To please, for God.
322
00:24:42,000 --> 00:24:44,000
Order now, church women gone wild.
323
00:24:44,000 --> 00:24:46,000
1099 for the DVD.
324
00:24:46,000 --> 00:24:48,000
2499 for only the audio.
325
00:24:48,000 --> 00:24:52,000
Seriously, that's kind of creepy and gross.
326
00:24:52,000 --> 00:24:54,000
Are you dirty for the Vatican?
327
00:24:54,000 --> 00:24:56,000
Two Hedgehog for the priesthood?
328
00:24:56,000 --> 00:24:58,000
It's church women gone wild.
329
00:24:58,000 --> 00:25:00,000
Once this is over, you'll pray for forgiveness.
330
00:25:00,000 --> 00:25:02,000
Order now at KaclesForCryce.com.
331
00:25:02,000 --> 00:25:09,000
Welcome back.
332
00:25:09,000 --> 00:25:11,000
Breaking brands where we...
333
00:25:11,000 --> 00:25:13,000
So far, at least if Yaw said it,
334
00:25:13,000 --> 00:25:16,000
I've done a pretty good job destroying one commercial.
335
00:25:16,000 --> 00:25:19,000
The ad, not not the company itself just the ad.
336
00:25:19,000 --> 00:25:23,000
I don't know anything about the opening, but this is Michael ads.
337
00:25:23,000 --> 00:25:25,000
So this is awful.
338
00:25:25,000 --> 00:25:27,000
I think it does be opposite of what she tried.
339
00:25:27,000 --> 00:25:31,000
And I think some people may say that she was the only one who had a bad luck.
340
00:25:31,000 --> 00:25:35,000
And then, Jack, that brings us to where I am.
341
00:25:35,000 --> 00:25:37,000
He's just trapped in some of the old fairy tales.
342
00:25:37,000 --> 00:25:39,000
And he's not a good guy.
343
00:25:39,000 --> 00:25:40,000
I just thought about it.
344
00:25:40,000 --> 00:25:42,000
Order now at KaclesForCryce.
345
00:25:42,000 --> 00:25:58,000
And he's not like that.
346
00:25:58,000 --> 00:26:00,000
I don't know what it is.
347
00:26:00,000 --> 00:26:02,000
I don't know what it is.
348
00:26:02,000 --> 00:26:04,000
I don't know what it is.
349
00:26:04,000 --> 00:26:06,000
I don't know what it is.
350
00:26:06,000 --> 00:26:08,000
I don't know what it is.
351
00:26:08,000 --> 00:26:10,000
I don't know what it is.
352
00:26:10,000 --> 00:26:12,000
I don't know what it is.
353
00:26:12,000 --> 00:26:14,000
I don't know what it is.
354
00:26:14,000 --> 00:26:16,000
I don't know what it is.
355
00:26:16,000 --> 00:26:18,000
I don't know what it is.
356
00:26:18,000 --> 00:26:20,000
I don't know what it is.
357
00:26:20,000 --> 00:26:22,000
I don't know what it is.
358
00:26:22,000 --> 00:26:24,000
I don't know what it is.
359
00:26:24,000 --> 00:26:26,000
I don't know what it is.
360
00:26:26,000 --> 00:26:28,000
I don't know what it is.
361
00:26:28,000 --> 00:26:30,000
I don't know what it is.
362
00:26:30,000 --> 00:26:32,000
I don't know what it is.
363
00:26:32,000 --> 00:26:34,000
I don't know what it is.
364
00:26:34,000 --> 00:26:36,000
I don't know what it is.
365
00:26:36,000 --> 00:26:38,000
I don't know what it is.
366
00:26:38,000 --> 00:26:40,000
I don't know what it is.
367
00:26:40,000 --> 00:26:42,000
I don't know what it is.
368
00:26:42,000 --> 00:26:44,000
I don't know what it is.
369
00:26:44,000 --> 00:26:46,000
I don't know what it is.
370
00:26:46,000 --> 00:26:48,000
I don't know what it is.
371
00:26:48,000 --> 00:26:50,000
I don't know what it is.
372
00:26:50,000 --> 00:26:52,000
I don't know what it is.
373
00:26:52,000 --> 00:26:54,000
I don't know what it is.
374
00:26:54,000 --> 00:26:56,000
I don't know what it is.
375
00:26:56,000 --> 00:26:58,000
I don't know what it is.
376
00:26:58,000 --> 00:27:00,000
I don't know what it is.
377
00:27:00,000 --> 00:27:02,000
I don't know what it is.
378
00:27:02,000 --> 00:27:04,000
I don't know what it is.
379
00:27:04,000 --> 00:27:06,000
I don't know what it is.
380
00:27:06,000 --> 00:27:08,000
I don't know what it is.
381
00:27:08,000 --> 00:27:10,000
I don't know what it is.
382
00:27:10,000 --> 00:27:12,000
I don't know what it is.
383
00:27:12,000 --> 00:27:14,000
I don't know what it is.
384
00:27:14,000 --> 00:27:16,000
I don't know what it is.
385
00:27:16,000 --> 00:27:18,000
I don't know what it is.
386
00:27:18,000 --> 00:27:20,000
I don't know what it is.
387
00:27:20,000 --> 00:27:22,000
I don't know what it is.
388
00:27:22,000 --> 00:27:24,000
I don't know what it is.
389
00:27:24,000 --> 00:27:26,000
I don't know what it is.
390
00:27:26,000 --> 00:27:28,000
I don't know what it is.
391
00:27:28,000 --> 00:27:30,000
I don't know what it is.
392
00:27:30,000 --> 00:27:32,000
I don't know what it is.
393
00:27:32,000 --> 00:27:34,000
I don't know what it is.
394
00:27:34,000 --> 00:27:38,000
The product is until the end of this, but that's not what drew you in.
395
00:27:38,000 --> 00:27:40,000
It certainly wasn't repeating over and over again.
396
00:27:40,000 --> 00:27:42,000
No creepy guys.
397
00:27:42,000 --> 00:27:46,000
So that said, let's get into this, the spot we love this week, here, on Breaking Brands.
398
00:27:46,000 --> 00:27:48,000
Pat, how are we feeling about the pancakes?
399
00:27:48,000 --> 00:27:50,000
Pretty mid.
400
00:27:50,000 --> 00:27:52,000
You know what's mid-bre?
401
00:27:52,000 --> 00:27:54,000
You're aura.
402
00:27:54,000 --> 00:27:56,000
You've got to get off the internet, dad.
403
00:27:56,000 --> 00:27:58,000
Okay, boomer.
404
00:27:58,000 --> 00:28:00,000
You're the boomer.
405
00:28:00,000 --> 00:28:02,000
That's a flex.
406
00:28:02,000 --> 00:28:02,000
And that's a flex. And I don't like it.
407
00:28:02,000 --> 00:28:03,000
Can you make him stop?
408
00:28:03,000 --> 00:28:05,000
I'm going to keep it 100 with you.
409
00:28:05,000 --> 00:28:07,000
That's sauce.
410
00:28:07,000 --> 00:28:09,000
Stop saying sauce.
411
00:28:09,000 --> 00:28:11,000
Bussing.
412
00:28:11,000 --> 00:28:13,000
In a time it takes you to master the slang.
413
00:28:13,000 --> 00:28:15,000
You could have bought a Hyundai on Amazon.
414
00:28:15,000 --> 00:28:17,000
Oh my god.
415
00:28:17,000 --> 00:28:25,000
And it doesn't matter how many, I've seen that spot before we air that now.
416
00:28:25,000 --> 00:28:29,000
I've seen that spot six times today and I laugh harder at each time that I see that spot.
417
00:28:29,000 --> 00:28:31,000
But look on his face.
418
00:28:31,000 --> 00:28:33,000
Oh my god.
419
00:28:33,000 --> 00:28:35,000
He looks familiar. So I'm sure I've seen him in other roles.
420
00:28:35,000 --> 00:28:39,000
Some place he's been on something else and he may have been funny in that.
421
00:28:39,000 --> 00:28:41,000
This, he's crushing.
422
00:28:41,000 --> 00:28:45,000
And the wife at the end of that when she covers her mouth as she's buying the car on Amazon,
423
00:28:45,000 --> 00:28:47,000
she doesn't say a word.
424
00:28:47,000 --> 00:28:49,000
And she got paid a ton for that commercial, I'm sure.
425
00:28:49,000 --> 00:28:51,000
The kids, the girls, rolling their eyes.
426
00:28:51,000 --> 00:28:53,000
Oh my god.
427
00:28:53,000 --> 00:28:53,000
That was beautiful.
428
00:28:53,000 --> 00:28:55,000
Every part of this spot.
429
00:28:55,000 --> 00:28:57,000
What it is is it's real life, right?
430
00:28:57,000 --> 00:28:59,000
It's real.
431
00:28:59,000 --> 00:29:03,000
That's why it would draw you in as you sit there and you're like, oh shit, I've been here.
432
00:29:03,000 --> 00:29:05,000
Especially as a parent, right?
433
00:29:05,000 --> 00:29:07,000
Like us.
434
00:29:07,000 --> 00:29:11,000
And it's clearly geared towards us because who's looking to buy a Hyundai?
435
00:29:11,000 --> 00:29:13,000
The kids aren't looking at the bus.
436
00:29:13,000 --> 00:29:15,000
They don't care.
437
00:29:15,000 --> 00:29:17,000
No, they don't even know.
438
00:29:17,000 --> 00:29:19,000
So it draws us in as parents because we've been there.
439
00:29:19,000 --> 00:29:21,000
Right.
440
00:29:21,000 --> 00:29:25,000
And just the human of all of that is just flipping.
441
00:29:25,000 --> 00:29:27,000
Amazing.
442
00:29:27,000 --> 00:29:31,000
And the dad, he looks like a Christopher guest.
443
00:29:31,000 --> 00:29:33,000
He does.
444
00:29:33,000 --> 00:29:35,000
He looks like a young Christopher guest.
445
00:29:35,000 --> 00:29:37,000
I couldn't watch this guy do anything.
446
00:29:37,000 --> 00:29:39,000
Right at the weight.
447
00:29:39,000 --> 00:29:41,000
Seriously.
448
00:29:41,000 --> 00:29:43,000
He delivers the lines.
449
00:29:43,000 --> 00:29:45,000
But he has to do it in a bathroom.
450
00:29:45,000 --> 00:29:47,000
Oh my god.
451
00:29:47,000 --> 00:29:47,000
Yes.
452
00:29:47,000 --> 00:29:49,000
The bathrooms only have to get bigger and better.
453
00:29:49,000 --> 00:29:51,000
And I could see him with next door.
454
00:29:51,000 --> 00:29:53,000
Neighbors keep this guy and talking.
455
00:29:53,000 --> 00:29:55,000
He's got legs.
456
00:29:55,000 --> 00:29:57,000
He's got a cell here over and over and over again.
457
00:29:57,000 --> 00:29:59,000
And again, I don't know who this guy is but I love it.
458
00:29:59,000 --> 00:30:01,000
And you're caught.
459
00:30:01,000 --> 00:30:03,000
The instant this thing starts off.
460
00:30:03,000 --> 00:30:05,000
The instant you don't even have to see it.
461
00:30:05,000 --> 00:30:07,000
The instant you hear what's going on.
462
00:30:07,000 --> 00:30:09,000
You catch into the relatability factor is there.
463
00:30:09,000 --> 00:30:11,000
I mean pancakes.
464
00:30:11,000 --> 00:30:13,000
Pretty mad.
465
00:30:13,000 --> 00:30:15,000
You know what's mid-bre?
466
00:30:15,000 --> 00:30:17,000
You're aura.
467
00:30:17,000 --> 00:30:19,000
And then my favorite line.
468
00:30:19,000 --> 00:30:21,000
First of all, did you notice this too?
469
00:30:21,000 --> 00:30:23,000
As you're watching this,
470
00:30:23,000 --> 00:30:25,000
you're off with happy faces.
471
00:30:25,000 --> 00:30:27,000
Yes.
472
00:30:27,000 --> 00:30:29,000
By the time you get halfway through this
473
00:30:29,000 --> 00:30:31,000
and her aura is mid,
474
00:30:31,000 --> 00:30:33,000
the happy faces have turned to sad faces.
475
00:30:33,000 --> 00:30:35,000
You see that?
476
00:30:35,000 --> 00:30:37,000
He does funny.
477
00:30:37,000 --> 00:30:39,000
I didn't notice that the first time through.
478
00:30:39,000 --> 00:30:41,000
But that makes it even better.
479
00:30:41,000 --> 00:30:43,000
Oh my god.
480
00:30:43,000 --> 00:30:45,000
That attention to detail on that too.
481
00:30:45,000 --> 00:30:47,000
Oh my god.
482
00:30:47,000 --> 00:30:49,000
And that's where he right in there is where he delivers like the greatest line in his whole life.
483
00:30:49,000 --> 00:30:51,000
That's a flex.
484
00:30:51,000 --> 00:30:52,000
And that's a flex.
485
00:30:52,000 --> 00:30:54,000
That's you.
486
00:30:54,000 --> 00:30:56,000
That's us.
487
00:30:56,000 --> 00:30:58,000
That's us.
488
00:30:58,000 --> 00:31:00,000
Stop saying "sus".
489
00:31:00,000 --> 00:31:02,000
Busson.
490
00:31:02,000 --> 00:31:04,000
In the time it takes you to master the slang,
491
00:31:04,000 --> 00:31:06,000
you could about a Hyundai on Amazon.
492
00:31:06,000 --> 00:31:08,000
Let me cook.
493
00:31:08,000 --> 00:31:10,000
I'll just get up and walks away from the table.
494
00:31:10,000 --> 00:31:16,000
I mean, it's all I'm saying to Mrs. Michael is
495
00:31:16,000 --> 00:31:18,000
look at that.
496
00:31:18,000 --> 00:31:20,000
Just look at that.
497
00:31:20,000 --> 00:31:22,000
You can create a spot
498
00:31:22,000 --> 00:31:24,000
that gets your message across
499
00:31:24,000 --> 00:31:28,000
without having to go no creepy guys 15 times into it,
500
00:31:28,000 --> 00:31:30,000
making us all think,
501
00:31:30,000 --> 00:31:32,000
"She's probably got creepy guys!"
502
00:31:32,000 --> 00:31:34,000
As opposed to that where we're just like,
503
00:31:34,000 --> 00:31:36,000
"Oh my god, I'm so entertained.
504
00:31:36,000 --> 00:31:38,000
I couldn't even tell you what was Hyundai."
505
00:31:38,000 --> 00:31:40,000
I knew it was a car commercial.
506
00:31:40,000 --> 00:31:42,000
I didn't know who it was for but I knew that the woman,
507
00:31:42,000 --> 00:31:44,000
the wife bought the car
508
00:31:44,000 --> 00:31:46,000
in that four seconds tops
509
00:31:46,000 --> 00:31:48,000
of knowing that it was a car commercial
510
00:31:48,000 --> 00:31:50,000
else kept you entertained, kept you driven,
511
00:31:50,000 --> 00:31:52,000
and I think you can make a commercial
512
00:31:52,000 --> 00:31:54,000
that works that way.
513
00:31:54,000 --> 00:31:56,000
Yeah, it wasn't a commercial till it was.
514
00:31:56,000 --> 00:31:58,000
It was just the content,
515
00:31:58,000 --> 00:32:00,000
you were watching content, right?
516
00:32:00,000 --> 00:32:02,000
We all do.
517
00:32:02,000 --> 00:32:04,000
We're doing scrolling, watch a video, it's funny,
518
00:32:04,000 --> 00:32:06,000
you're interesting, you're compelling,
519
00:32:06,000 --> 00:32:08,000
or mesmerizing,
520
00:32:08,000 --> 00:32:10,000
and you know,
521
00:32:10,000 --> 00:32:12,000
where was I going with this car?
522
00:32:12,000 --> 00:32:14,000
You just want to say, if I may,
523
00:32:14,000 --> 00:32:16,000
the thing you said earlier about,
524
00:32:16,000 --> 00:32:20,000
if Mrs. Michael is doing like a Google, you know,
525
00:32:20,000 --> 00:32:22,000
search to find what words people are concerned about
526
00:32:22,000 --> 00:32:24,000
when talking about HVAC
527
00:32:24,000 --> 00:32:26,000
or repair for plumbing,
528
00:32:26,000 --> 00:32:28,000
and then she's trying to create a message based upon that.
529
00:32:28,000 --> 00:32:30,000
Similarly, we all know there's a big trend
530
00:32:30,000 --> 00:32:32,000
on social media, be it through your Instagram feed
531
00:32:32,000 --> 00:32:36,000
or your TikTok before that got taken away,
532
00:32:36,000 --> 00:32:38,000
of dads talking Gen Z language
533
00:32:38,000 --> 00:32:40,000
and really making fun of their kids that way
534
00:32:40,000 --> 00:32:42,000
and the kids get so frustrated with it.
535
00:32:42,000 --> 00:32:44,000
But if you're doing that kind of a search,
536
00:32:44,000 --> 00:32:47,000
find the content that makes it interesting.
537
00:32:47,000 --> 00:32:49,000
At one point in time, we had to create content like Clydesdale's
538
00:32:49,000 --> 00:32:52,000
playing football for a Super Bowl beer commercial.
539
00:32:52,000 --> 00:32:56,000
But now you've got these kinds of things that will attract attention.
540
00:32:56,000 --> 00:32:58,000
You will lock us in,
541
00:32:58,000 --> 00:33:00,000
and you can make your point
542
00:33:00,000 --> 00:33:02,000
without having to slap us over the head
543
00:33:02,000 --> 00:33:04,000
without not creepy you are,
544
00:33:04,000 --> 00:33:06,000
which just makes you seem creepy.
545
00:33:06,000 --> 00:33:08,000
Yeah.
546
00:33:08,000 --> 00:33:09,000
So...
547
00:33:09,000 --> 00:33:11,000
Maybe she didn't get that guy in the bathroom to do the...
548
00:33:11,000 --> 00:33:13,000
I'm not creepy commercial.
549
00:33:13,000 --> 00:33:15,000
'Cause you know he's concerned about his daughters
550
00:33:15,000 --> 00:33:18,000
and getting creeps coming over to fix their em'racing age back.
551
00:33:18,000 --> 00:33:21,000
I'm sure you can figure something else in there that's gonna work.
552
00:33:21,000 --> 00:33:24,000
'Cause the other part is I still love those commercials,
553
00:33:24,000 --> 00:33:26,000
some of my favorite ones,
554
00:33:26,000 --> 00:33:28,000
are the ones where the guy,
555
00:33:28,000 --> 00:33:30,000
and if I could tell you exactly which insurance company is,
556
00:33:30,000 --> 00:33:32,000
I would tell you right now,
557
00:33:32,000 --> 00:33:36,000
but it's the guy who coaches the parents how to not be like their parents.
558
00:33:36,000 --> 00:33:37,000
Oh yeah.
559
00:33:37,000 --> 00:33:39,000
Those commercials are fucking amazing.
560
00:33:39,000 --> 00:33:40,000
They all make you laugh.
561
00:33:40,000 --> 00:33:42,000
The most recent one where they're trying to build the fire,
562
00:33:42,000 --> 00:33:44,000
how to build a campfire on them.
563
00:33:44,000 --> 00:33:46,000
All of those always make me laugh.
564
00:33:46,000 --> 00:33:48,000
And again, the point is being made.
565
00:33:48,000 --> 00:33:53,000
I get it, and I understand what their main gist of this all is.
566
00:33:53,000 --> 00:33:55,000
You know you don't have to be like your parents
567
00:33:55,000 --> 00:33:57,000
and yet hear people dressing and acting like the parents
568
00:33:57,000 --> 00:33:58,000
and they do a great job.
569
00:33:58,000 --> 00:34:01,000
So you can get your insurance and not have to be your parent doing it.
570
00:34:01,000 --> 00:34:04,000
Be creative in this process.
571
00:34:04,000 --> 00:34:06,000
Don't just slap your dick out there
572
00:34:06,000 --> 00:34:09,000
and whip somebody across the face with your not creepy,
573
00:34:09,000 --> 00:34:12,000
six or seven times, including a website,
574
00:34:12,000 --> 00:34:15,000
because we've all seen to catch a predator,
575
00:34:15,000 --> 00:34:19,000
we think you're creepy when you bring that to the attention of everybody.
576
00:34:19,000 --> 00:34:21,000
Oh.
577
00:34:21,000 --> 00:34:23,000
So, lesson learned.
578
00:34:23,000 --> 00:34:25,000
Not a good look for a brand.
579
00:34:25,000 --> 00:34:28,000
No, no, no, no, but a really good look for what they're doing there
580
00:34:28,000 --> 00:34:30,000
at Hyundai and Amazon, at least that group.
581
00:34:30,000 --> 00:34:31,000
Amen.
582
00:34:31,000 --> 00:34:33,000
All right, that's it for us.
583
00:34:33,000 --> 00:34:35,000
I hope everybody's learned a little something here.
584
00:34:35,000 --> 00:34:39,000
Everybody has gained a little information, a little knowledge,
585
00:34:39,000 --> 00:34:42,000
and also I'd like for everybody who's got a great information
586
00:34:42,000 --> 00:34:44,000
that we're going to send our direction for us to break down
587
00:34:44,000 --> 00:34:47,000
and talk about reach out to us in realguyredial.mail.com.
588
00:34:47,000 --> 00:34:50,000
Read the guy radio at gmail.com.
589
00:34:50,000 --> 00:34:52,000
Send us links to the questions there.
590
00:34:52,000 --> 00:34:54,000
We'll tell us what you don't like about it.
591
00:34:54,000 --> 00:34:55,000
You'll know what you'll tell me.
592
00:34:55,000 --> 00:34:58,000
We'll take a look at it and see if it's something we can talk about here.
593
00:34:58,000 --> 00:34:59,000
I'm great.
594
00:34:59,000 --> 00:35:03,000
But until next time, for Chad, myself, see ya.
595
00:35:03,000 --> 00:35:06,000
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