Real People, Real Business is my online show featuring business owners and entrepreneurs who are in the trenches, creating and growing their dream businesses, one step at a time. Sometimes we need inspiration and answers from folks who are closer to where we are, and who share the same experiences, constraints, challenges and opportunities that we do.
I’m Stephanie, and I work with experienced business owners who are trying to figure out what’s next in their businesses. They have pushed themselves to achieve enough success that they know their business is viable, but feel they have run out of options for growth. I help them create a new vision and strategy for their business so that they can feel completely aligned, excited and energized about their new direction with a clear path for financial and personal growth.
IN THIS EPISODE - "Finding Fertile Ground For Your Ideas"
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Proov company founder, Amy Beckley, PhD, invented the first and only FDA-cleared at-home test to confirm ovulation after discovering her own infertility issues were caused by a progesterone deficiency.
In this episode you will hear how Amy’s business was born when she invented the original PdG test in her basement so she could help other women, like herself, who were dealing with infertility issues.
Amy walks us through the steps she took to start her business beginning with her initial research, creating a minimum viable product, raising capital using crowdfunding, and selling on Amazon.
Amy reveals the surprising early adopters of her product, the marketing challenges she had to overcome to reach her intended audience, how she uses customer feedback to iterate and expand on her offerings, and how she stays motivated through the challenges of building her business.
Finally, we hear Amy’s advice for growing a team, how she has evolved her product to include technology, and her take on what’s real in business contrasted with what we hear.
I think you’ll find Amy’s story very inspiring on both the business and personal fronts, so join our conversation.
View episode details at https://podcast.stephaniehayes.biz/episode-82/
Find Amy at:
Website: http://proovtest.com/
Twitter: https://twitter.com/proovtest
IG: https://www.instagram.com/proovtest/?hl=en
FB: https://www.facebook.com/groups/121476308499019/about/
Pinterest: https://www.pinterest.com/proovtest/
Learn more about Stephanie: https://www.stephaniehayes.biz
Follow me on Instagram: https://www.instagram.com/stephaniehayes.biz/
Find me on Facebook: https://www.facebook.com/stephaniehayescoach
Find me on LinkedIn: https://www.linkedin.com/in/stephaniehayescoach/
Follow me on Twitter: https://twitter.com/stephaniehayes
