Are you holding back your real estate growth because you’re afraid to let go of control?
In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with the sharp and candid Sasha Tripp, founder of Story House Real Estate in Central Virginia. Sasha opens up about her journey from independent boutique brokerage owner to partnering with Real and Place to scale her operations without sacrificing her brand. With a strong emphasis on leadership, systems, and strategic partnerships, she shares how she broke through growth plateaus and found new ways to elevate both her agents and her own career.
Sasha dives into the biggest roadblocks agents face when scaling: fear of hiring, delegation paralysis, and the unwillingness to systematize. She unpacks why mindset, not just skillset, is often the reason agents plateau. From firing her first assistant nine times (yes, really) to building a scalable machine supported by backend platforms like Place, this episode is a goldmine for any agent who’s tired of doing it all solo and ready to make a quantum leap.
Feeling stuck in your real estate business? Stop wearing every hat and start thinking like a CEO. Subscribe, leave a review, and share this episode with someone still trying to "do it all." Then ask yourself: Who do I need to hire next to level up?
Highlights:
00:00 From Boutique to Brand Powerhouse
06:16 Hitting a Plateau and Finding Leverage
13:46 The Hiring Mistakes Most Agents Make
21:13 From Pantyhose to Property Pro
29:31 Mentorship Systems and Real Agent Growth
42:41 Scripts Strategy and Seller Psychology
58:01 Market Shifts Buyer Broker Rules and Confidence
01:12:31 Real Talk Rapid Fire
Quotes:
“You're just one ‘who’ away from your next leveling up.” – Sasha Tripp
“There are no bad hires, only bad employers and bad onboarding.” – Sasha Tripp
“People want to trust someone. They don’t need more info, they need authenticity.” – Sasha Tripp
“You can’t grow by accident, you grow with intention.” – Sasha Tripp
To contact Sasha Tripp, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, and Facebook.
Connect with Sasha Tripp!
Website: https://www.sashatripp.com/
Instagram: https://www.instagram.com/sashacharlottesville
Facebook: https://www.facebook.com/sashafarmer
Connect with me!
Website: toprealtorjacksonville.com
Website: toprealtorstaugustine.com
SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.
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