“Most people will shine in the DMs.”
In this clip from Episode 309 of the Real Estate Excellence Podcast, Christina Swyers shares why authenticity on social media matters more than polished perfection.
It’s not about filters.
It’s not about curated feeds.
It’s about being real.
In markets like St. Augustine, Jacksonville, and St. Johns County, clients don’t just hire agents — they hire people they trust.
Christina explains why showing your day-to-day life in Stories, being human, and showing up consistently builds stronger relationships than any marketing tactic.
People want to meet the same person in real life that they see online.
That’s personal branding done right.
🎧 Full episode: www.tracyhayespodcast.com/309
📺 Watch here: https://youtu.be/0qSlDSLukJc
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