How to Buy Equestrian Property in Florida’s Top Horse Regions
Can mastering a niche early in your real estate career be the secret to selling million-dollar homes in your 20s?
In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes second-generation real estate agent Emma Horvatincic, a driven and self-made rising star specializing in equestrian properties in Northeast Florida. Emma shares her journey from growing up immersed in a business-minded household to building a flourishing career in real estate—all before turning 25. Her unique blend of professionalism, niche marketing, and dedication to elite service shines throughout the conversation.
Emma reveals how her equestrian background, personalized marketing, and strategic use of old-school outreach (yes, real mail!) helped her break into the luxury real estate market. She gives valuable insights on building a solid foundation with the right brokerage, leveraging AI and blogging for future-proof content marketing, and why anticipating client needs in the luxury space is non-negotiable. Her proactive mindset, attention to detail, and genuine care for her clients set her apart as a future industry leader.
Love what Emma shared? Don’t wait—subscribe to Real Estate Excellence and follow Emma's journey! If you’re a new agent wondering how to carve your niche, or a buyer looking for horse property expertise, this is the episode for you. Share it, review it, and start building your empire today.
Highlights:
00:00 - 02:35 Why You Shouldn’t Wait to Buy
- · Emma’s top advice for 2026 buyers
- · Timing the market vs. taking the leap
- · Why perfection isn’t the goal
- · Interest rates and market myths
- · Action beats hesitation
02:36 - 13:30 From College to Closing Deals
- · Getting licensed during college
- · Family legacy in real estate
- · Studying business & entrepreneurship at UNF
- · Formal education vs. natural business instinct
- · Transitioning into full-time real estate
13:31 - 22:20 Nailing the Niche
- · Breaking into luxury through horse properties
- · What most agents get wrong in farm listings
- · Building trust with sellers through expertise
- · Targeting farms using handwritten outreach
- · Turning expired listings into closed deals
22:21 - 31:38 Marketing That Actually Works in 2025
- · Why social media alone isn’t enough
- · AI, blogs & the rise of Googleable agents
- · The value of a solid personal website
- · How reviews fuel AI visibility
- · Personalization vs. paid content
31:39 - 45:02 Serving Luxury Clients the Right Way
- · White-glove service from start to finish
- · Anticipating client needs proactively
- · Out-of-state buyers and concierge-level care
- · Why responsiveness is your superpower
- · Communicating value beyond just the home
45:03 - 01:17:23 Trends, Renovations & Real ROI
- · Pricing mistakes sellers make
- · High-end homes: what's still moving
- · Buyers' mindset in luxury vs. average price point
- · Are pre-listing renovations worth it?
- · Timing, market strategy, and honest advising
Quotes:
"There’s never going to be one perfect time to get in the market. When the time is right for you, make the jump." – Emma Horvatincic
"You’re always interviewing for your next opportunity. Nothing is guaranteed." – Emma Horvatincic
"Substance will never go out of style, especially in a digital world." – Emma Horvatincic
"If you’re not looking for your next opportunity today, you’ll feel it a few months from now." – Emma Horvatincic
To contact Emma Horvatincic, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, YouTube, and TikTok.
Connect with Emma Horvatincic!
Website: https://ehorvatincic.floridanetworkrealty.com/
Instagram: https://www.instagram.com/emma.horvatincic.realtor/
Facebook: https://www.facebook.com/emma.horvat.37051/
Connect with me!
Website: toprealtorjacksonville.com
Website: toprealtorstaugustine.com
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Are you ready to take your real estate game to the next level? Look no further than Real Estate Excellence - the ultimate podcast for real estate professionals. From top agents and loan officers, to expert home inspectors and more, we bring you the best of the best in the industry. Tune in and gain valuable insights, tips, and tricks from industry leaders as they share their own trials and triumphs. Whether you're a seasoned pro or just starting out, a homebuyer or seller, or simply interested in the real estate industry, Real Estate Excellence has something for you. Join us and discover how to become a true expert in the field.
The content in these videos and posts are for informational and educational purposes only. The information contained in the posted content represents the views and opinions of the original creators and does not necessarily represent the views or opinions of Townebank Mortgage NMLS: #512138.
