Jeff Lobb on Mastering the Real Estate Tech Game Before It Masters You
Jeff Lobb on Mastering the Real Estate Tech Game Before It Masters You
Jeff Lobb doesn’t just talk about real estate marketing—he engineers it. Founder and CEO of SparkTank Media, Jeff brings over three decades of hands-on real estate, sales, and tech experience to the table. If you want to know where real estate marketing is headed—or where you’re falling behind—this is the voice to listen to.
Real Estate Excellence continues to bring Northeast Florida’s top voices in real estate together. Jeff’s episode is packed with insights for agents in Jacksonville, Nocatee, St. Augustine, and beyond who want to compete smarter in today’s market.
This article uses insights from the full episode transcript at tracyhayespodcast.com/167.
From Agent to Executive to Innovator
Jeff Lobb built his career from the ground up—starting in residential and commercial real estate before jumping into tech startups and sales management with companies like Verizon Wireless and Level 3. But real estate always called him back.
After leading brokerages and sitting on the executive team of a 300+ office franchise brand, Jeff built SparkTank Media to close the gap between technology and results.
“I’ve run brokerages, I’ve been the tech guy, but always sales-first. If the tech doesn’t help you create more business, what’s the point?”
Jeff Lobb: Real Quotes, Real Strategy
“If you don’t change with what the consumer wants, you’re going to be the BlackBerry of real estate.”
“People will believe you are super busy because they see you being super busy.”
“Turn on your damn camera. If you're in this business, be present. Engage.”
Jeff speaks fluent sales, real estate, and tech—and knows how to bridge those languages for agents struggling to connect with modern buyers.
Why Jeff Matters in Northeast Florida
Jeff is no stranger to our market. As a facilitator at RE Bar Camp One Coast in St. Augustine and advisor to major tech platforms in real estate, he brings real-time market intelligence. His firm Coach 52 offers scalable, on-demand coaching for agents in Jacksonville, Ponte Vedra, and St. Johns County who want accountability, not fluff.
He’s also laser-focused on what Northeast Florida buyers and sellers are responding to—whether it’s better listing presentation tech, smarter CRM use, or AI-driven content tools.
Real Examples From the Episode
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Listing Presentation Tech That Wins
Jeff broke down how platforms like HighNote can replace messy PDFs and email attachments with one branded, clickable experience. “It makes you look like a rockstar—and gives you Intel before you even walk in the door,” Jeff said. -
The Social Media Disconnect
Jeff warns agents not to expect instant ROI from Instagram. “It’s not about ‘did you get a lead?’ It’s the compilation of visibility that matters. Just like my wrapped car used to be.” -
Coach 52 for the Busy-but-Lost Agent
Jeff’s coaching platform gives agents the strategies, tools, and video content they need to grow without one-on-one coaching fees. “It’s for those not quite ready for full coaching, but hungry enough to do the work,” Jeff said.
FAQ: Northeast Florida Real Estate Insights
Q: Why is Nocatee such a fast-growing area?
A: It’s a master-planned community with family-focused amenities, great schools, and continuous new construction.
Q: What tech tools help agents win more listings?
A: Visual listing platforms like HighNote, branded single-property sites, and video tours that show—not just tell—make a difference.
Q: Should Jacksonville agents still focus on social media?
A: Absolutely. Visibility builds perception. Agents who are active online appear busier and more in-demand.
Q: Are buyers in St. Augustine tech-savvy?
A: Yes. Many are relocating from more competitive tech markets. They expect digital signatures, online tours, and smart communication tools.
Work With Jeff Lobb or Learn More
If you’re a serious agent ready to scale, streamline, or stop spinning your wheels—connect with Jeff Lobb directly through SparkTank Media.
Follow Jeff:
Instagram: https://www.instagram.com/jefflobb
Facebook: https://www.facebook.com/jefflobb
LinkedIn: https://www.linkedin.com/in/jefflobb/
Website: https://www.sparktankmedia.com
Full episode: tracyhayespodcast.com/167
YouTube: https://www.youtube.com/@RealEstateExcellence
Explore More From Real Estate Excellence:
Kati Spaniak, Ep 283 — Consistency and leadership in luxury markets
https://www.tracyhayespodcast.com/283
Jessica Swearingen, Ep 254 — Social strategy and scaling
https://www.tracyhayespodcast.com/254
Jena Perez, Ep 253 — Mindset, motherhood, and market mastery
https://www.tracyhayespodcast.com/253
Top Agents Directory:
https://topjacksonvilleagents.com
https://topstaugustineagents.com
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