Craig Wilburn: Building a Business on Faith, Focus, and Follow-Through
Craig Wilburn: Building a Business on Faith, Focus, and Follow-Through
When it comes to elevating real estate in Northeast Florida, the Real Estate Excellence Podcast has one mission: connect you with agents who lead with impact. Craig Wilburn is exactly that kind of leader. With over two decades in the industry, Craig built Team Dynamo into a Gainesville powerhouse. Today, he leads with Team Dynamo Powered by Flourish Collective under Real Broker LLC. This article uses insights from the full episode transcript at tracyhayespodcast.com/166.
From Psychology to Real Estate Powerhouse
Craig's journey didn’t start with contracts and closings. It began with psychology. “Psychology really helped me…understand how to connect with people…it's like a language,” he said. That people-first mindset shaped everything that followed.
After starting with Boss Heart Realty in 2002, Craig's faith led him to make a leap. "I was working corporate sales…God began to speak to my heart.” His first full year? 55 closings. And it wasn’t luck. It was daily conversations, open houses, and the discipline of someone who knew success wouldn't come without serious effort.
Quote-Driven Insights That Define Craig's Leadership
"I always look for people to coach me. I was a student. I love being a student."
"My goal wasn't to sell houses. It was to have real estate conversations. I had to get reps."
"People forget you an hour after an open house. You've got to follow up fast and with intent."
Local Expertise: Jacksonville, St. Augustine, Gainesville, Beaches
While based in Gainesville, Craig's reach and strategy are directly applicable to Jacksonville, St. Augustine, and the Beaches. His open house playbook is a masterclass: blast the area with signs, engage visitors genuinely, use Curb Hero to capture data, and follow up the next day with precision.
In markets like Nocatee and St. Johns County, where new construction and relocation dominate, Craig's relationship-building and community-first focus align with what works best.
3 Real Stories That Prove His Playbook Works
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Business Door-Knocking: Rather than traditional home door-knocking, Craig hit local businesses—a carryover from his cell phone sales days. He'd introduce himself and ask to speak about real estate. "One business had 200 employees. That's better than one front door."
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Open House Conversion: In just one weekend, Craig hosted back-to-back open houses, used 30+ signs, captured every visitor in an app, and followed up with calls on Monday. Result? Full price offer and a new listing.
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Gainesville KW Rebuild: In 2014, he took over a failing Keller Williams office. By 2017, it was resurrected as a new, thriving market center. Leadership wasn’t just about sales—it was about culture and vision.
FAQ: Northeast Florida Buyers & Sellers Want to Know
Q: What makes NE Florida a great place to buy?
A: Top-rated schools, military-friendly lending, coastal lifestyle, and ongoing development in areas like St. Johns County and Nocatee.
Q: Do open houses still work?
A: Absolutely. Craig’s system proves it—signage, data capture, and disciplined follow-up turn browsers into buyers.
Q: Should sellers stage their homes?
A: Yes. Great presentation means more traffic and better offers, especially in competitive micro-markets like the Beaches and Ponte Vedra.
Q: How important is a local agent?
A: Critical. Local agents understand price trends, negotiation styles, and how to market homes in a specific area.
Work With Craig Wilburn
Looking to buy, sell, or grow in Gainesville or anywhere in Northeast Florida? Craig brings heart, hustle, and high standards to every relationship.
Connect with Craig Wilburn:
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Full episode: tracyhayespodcast.com/166
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YouTube: Real Estate Excellence Channel
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