Brittany Nolan: Building Systems, Shaping Leaders, and Scaling Excellence at DJ & Lindsay Real Estate

Brittany Nolan: Building Systems, Shaping Leaders, and Scaling Excellence at DJ & Lindsay Real Estate

The Real Estate Excellence podcast continues to spotlight Northeast Florida's most impactful leaders, and Brittany Nolan's story is a masterclass in scaling systems, developing talent, and earning trust. As the broker of DJ & Lindsay Real Estate, Brittany has built an elite team culture that has turned rookie agents into top producers across Jacksonville, St. Augustine, and Ponte Vedra. This article uses insights from the full episode transcript at tracyhayespodcast.com/95.

From Assistant to Broker: Brittany Nolan's Rise

Brittany didn’t land in leadership by accident. She earned it with discipline, loyalty, and relentless work ethic. Originally hired as DJ and Lindsay's first assistant, she quickly evolved into a core team member and eventually their trusted broker. "I was working three jobs when I joined them," she said. "They respected that hustle, and we just built everything together."

Today, she manages over 75 agents and drives a structured, high-accountability culture. She's hands-on, present in the office, and supports agents in real-time. "I can't lead by example anymore in production, but now I lead by being available, coaching, and making sure every agent has what they need."

Quotes That Define Brittany Nolan

"I think a lot of people have a hard time recognizing their weaknesses... I'm fine with that. I just hire people who are great where I'm not."

"If you're not having 20 conversations a day, you're not working. Our systems show the effort, and effort creates success."

"You can't teach hunger. I can train skills. But if you're not showing up, you're not going to make it here."

Local Knowledge + Market Discipline

DJ & Lindsay's expansion from a three-person startup to a market-dominant brand is rooted in local expertise and serious structure. Brittany's leadership thrives in the high-demand, low-inventory markets of Jacksonville Beach, St. Augustine, and Nocatee. She knows this market and its buyers—relocation clients, VA buyers, first-timers, and lifestyle-driven families.

Her team uses BoomTown CRM integrated with Sisu to track every conversation, appointment, and transaction. "This isn't just about leads. It's about holding people accountable to real work," she says. Every agent is expected to be in the office daily, prospecting between 9–12, hitting a goal of 20 meaningful conversations.

Three Moments That Reveal Her Leadership

1. The Instagram License Post: Brittany casually posted her real estate license on Instagram. DJ saw it and reached out. That moment launched her career.

2. The Double Flood: After hurricanes twice flooded their office in Davis Shores, the team pivoted fast—Brittany moved to Jacksonville, helped open a new office, and expanded operations.

3. The System Scaling: Instead of building around her, Brittany helped create duplicatable systems to train and launch agents across multiple cities.

FAQs: Real Estate in Northeast Florida

What makes St. Augustine and Jacksonville Beach so competitive for buyers?
Low inventory, strong school zones, coastal lifestyle, and tourism make these areas prime for relocation and investment.

Are DJ & Lindsay agents trained for first-time buyers?
Absolutely. Their onboarding includes contract training, lender education, field coaching, and live support from 8:30am to 8:30pm.

What kind of structure do new agents follow?
Daily prospecting (20 conversations/day), CRM accountability, weekly training, and a mentorship model tied to real results.

How important is pre-approval for buyers right now?
Essential. Brittany's team uses mortgage partners to ensure buyers are ready to compete. Pre-approval gives agents leverage in negotiations.

Thinking of Buying or Selling?
Connect with Brittany Nolan and her team at DJ & Lindsay Real Estate. Whether you're relocating to Jacksonville, selling in St. Augustine, or buying in Nocatee, they have the systems, support, and knowledge to guide you.

Connect with Brittany Nolan:
Instagram: https://www.instagram.com/brittsie/
Facebook: https://www.facebook.com/brittany.will1
Podcast Episode: tracyhayespodcast.com/95
YouTube Channel: Real Estate Excellence
Top Jacksonville Agents: TopJacksonvilleAgents.com
Top St. Augustine Agents: TopStAugustineAgents.com

Suggested Episodes:
Luke & Sadie Newcomer — Episode 92
Drew Kazemba — Episode 298
Caitlin Dougherty - Episode 182

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