July 1, 2008
Get Started Testing Your Copy
The Question: How do I test my copy?
The Answer: It's not that difficult – don't over-complicate things.
How To Improve Your Sales With Better Copy:
1. Model successful copy of companies whose ads you know are working (don't steal – model!).
2. Use multi-variate testing. Yep, sounds complicated. But when you use software, it's pretty easy.
3. Use software like Split Test Accelerator to do your testing. (NOTE: Multi-Track Generator is now off the market…sorry!)
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