# XChangeSA w APTA Student Assembly

Jimmy McKay was asked by the APTA's Student Assembly to talk about personal branding, but it wound up being a conversation about the basics of communications. Sending and receiving messages IS personal branding. Q&A from PT & PTA students with some good insights (since Jimmy was having an IPA during this chat).

<p>This episode is part of the <a href="/physical-therapy-business-podcast">Physical Therapy Business Podcast</a>, where physical therapists and clinic owners learn how to get more patients, improve operations, and grow their clinic without relying only on referrals.</p>

<p>Looking for more episodes? Explore the full <a href="/physical-therapy-business-podcast">Physical Therapy Business Podcast</a> for real-world strategies on physical therapy marketing, patient acquisition, and clinic growth.</p>