Sept. 29, 2022

How to Master Social Media with The Basics

How to Master Social Media with The Basics
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How to Master Social Media with The Basics

If your message is falling flat and you're not reaching the audience you want... I'll bet you $100 that it's because you're not focused on the basics.https://youtu.be/4pvgR65CF00The ProblemOver 4.6 billion people use social media But less than 1% use i...

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If your message is falling flat and you're not reaching the audience you want... I'll bet you $100 that it's because you're not focused on the basics.


https://youtu.be/4pvgR65CF00




The Problem


Over 4.6 billion people use social media


But less than 1% use it right.


Here’s how you can be part of the 1%


It’s not about:


You

Your guest

Your topic

Your podcast

Your Instagram

Your following



It is about:


Educating

Entertaining

Clarity

Brevity

Consistency

Community


Education


People want to become something more.


That requires transformation.


Show them how you can help them go from where they are to where they want to be.


And you have their attention.


Entertaining


Our brains crave novelty, change, and energy.


Make what you’re sharing fun and you can capture their attention.


Without attention, your message doesn’t have a chance.


Clarity


If you confuse them you lose them.



Brevity


Get to the point, quickly.


Consistency


On average people need to see/hear something


before we take action.


Be consistent to get your message through.


Community


We’re social creatures


We crave community


Research shows that the desire for connection & community is hardwired into the human brain


Do all of the above at scale & build your community

<p>This episode is part of the <a href="/physical-therapy-business-podcast">Physical Therapy Business Podcast</a>, where physical therapists and clinic owners learn how to get more patients, improve operations, and grow their clinic without relying only on referrals.</p>

<p>Looking for more episodes? Explore the full <a href="/physical-therapy-business-podcast">Physical Therapy Business Podcast</a> for real-world strategies on physical therapy marketing, patient acquisition, and clinic growth.</p>