April 24, 2020
From Resisting to Embracing – Pelvic Physical Therapy Through Telehealth

Erica Michitsch is a pelvic floor and orthopedic physical therapist. She owns Solstice Physio (www.solsticept.com) in Midtown Manhattan and Long Island. COVID-19 hit and she had to adapt to Telehealth treatment in an intimate setting,
Erica Michitsch is a pelvic floor and orthopedic physical therapist. She owns Solstice Physio (www.solsticept.com) in Midtown Manhattan and Long Island. COVID-19 hit and she had to adapt to Telehealth treatment in an intimate setting, learning how to bill/charge patients, and with navigating technology to best benefit the patient. Full Disclosure - Erica was very resistant to telehealth at first, but has come to love it.We hear how she converted her entire business from the epicenter of a pandemic while thriving.
<p>This episode is part of the <a href="/physical-therapy-business-podcast">Physical Therapy Business Podcast</a>, where physical therapists and clinic owners learn how to get more patients, improve operations, and grow their clinic without relying only on referrals.</p>
<p>Looking for more episodes? Explore the full <a href="/physical-therapy-business-podcast">Physical Therapy Business Podcast</a> for real-world strategies on physical therapy marketing, patient acquisition, and clinic growth.</p>