Feb. 17, 2026

Circus Is a Sport. Treat It Like One.

Circus Is a Sport. Treat It Like One.
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Circus Is Sport — So Why Aren’t We Treating It That Way?

Performing artists train like elite athletes — but they’re rarely treated like them in healthcare.

In this episode, Emily Scherb (The Circus Doc) shares:

  • How she transitioned from professional circus performer to PT
  • Why circus participation is exploding across the U.S.
  • What “adult-onset circus” means
  • Why pole dancers avoid seeking care
  • The stigma problem in healthcare
  • How load management applies to performing artists
  • Why saying “I don’t know” builds trust
  • The massive business opportunity PTs are missing

Key Takeaways

  • Circus artists are athletes.
  • Performing arts lack a strong culture of training load management.
  • PTs don’t need to be experts — just curious and respectful.
  • Niching down builds authority and trust.
  • This population is actively looking for clinicians who understand them.

Guest Links

Website: https://www.thecircusdoc.com

Instagram: @thecircusdoc

LinkedIn: Emily Scherb

<p>This episode is part of the <a href="/physical-therapy-business-podcast">Physical Therapy Business Podcast</a>, where physical therapists and clinic owners learn how to get more patients, improve operations, and grow their clinic without relying only on referrals.</p>

<p>Looking for more episodes? Explore the full <a href="/physical-therapy-business-podcast">Physical Therapy Business Podcast</a> for real-world strategies on physical therapy marketing, patient acquisition, and clinic growth.</p>

Transcript
WEBVTT

00:00:00.009 --> 00:00:01.591
That's what that last interview was.

00:00:01.911 --> 00:00:02.572
That's pretty amazing.

00:00:02.592 --> 00:00:03.112
Look at that.

00:00:03.172 --> 00:00:06.336
The flyover of Anaheim there.

00:00:06.355 --> 00:00:07.536
I did that myself on a drone.

00:00:07.657 --> 00:00:09.218
Hey, mate, were you like flying the drone?

00:00:09.298 --> 00:00:10.480
Were you like riding the drone?

00:00:10.500 --> 00:00:10.900
Stock image.

00:00:10.941 --> 00:00:12.282
Yeah, I just told her that.

00:00:13.022 --> 00:00:13.544
It is nice.

00:00:14.664 --> 00:00:14.984
Welcome.

00:00:15.025 --> 00:00:16.687
The Circus Doc.

00:00:16.707 --> 00:00:16.806
Yeah.

00:00:17.268 --> 00:00:19.510
Do you introduce yourself as the Circus

00:00:19.550 --> 00:00:19.791
Doc?

00:00:19.890 --> 00:00:20.751
Oh, yeah, definitely.

00:00:20.812 --> 00:00:21.632
I carry the swag.

00:00:22.734 --> 00:00:25.216
That, my friends, is not good branding.

00:00:25.236 --> 00:00:26.396
That is great branding.

00:00:26.675 --> 00:00:27.196
That's good.

00:00:27.236 --> 00:00:27.896
Who designed that?

00:00:28.036 --> 00:00:28.716
Yeah, actually,

00:00:29.097 --> 00:00:30.899
a circus friend of mine who is big

00:00:30.919 --> 00:00:31.498
in the design world,

00:00:31.958 --> 00:00:34.341
she actually works for a couple different

00:00:34.360 --> 00:00:36.781
sports teams and happens to be a circus

00:00:36.822 --> 00:00:37.161
fan.

00:00:37.402 --> 00:00:38.823
And she did it for me years ago,

00:00:39.203 --> 00:00:40.003
actually won an award.

00:00:40.024 --> 00:00:41.003
She's incredible.

00:00:41.223 --> 00:00:44.026
And it's been fun working with her and

00:00:44.066 --> 00:00:46.648
seeing the brand evolve and how much

00:00:46.688 --> 00:00:48.088
longevity the actual design has.

00:00:48.107 --> 00:00:49.209
She's just so skilled.

00:00:49.448 --> 00:00:51.591
So let's give context for people who might

00:00:51.651 --> 00:00:52.191
not know you.

00:00:52.771 --> 00:00:53.792
And for the people who do know you,

00:00:53.832 --> 00:00:55.713
they'll get to figure out where the origin

00:00:55.734 --> 00:00:56.414
story was.

00:00:56.854 --> 00:00:59.637
So your background is what?

00:00:59.676 --> 00:01:01.518
We've talked about this before in an APT

00:01:01.539 --> 00:01:02.759
orthopedics discussion.

00:01:02.799 --> 00:01:04.861
But how do you set the superhero backstory

00:01:04.900 --> 00:01:06.403
for how you got to where you are

00:01:06.423 --> 00:01:06.543
now?

00:01:06.903 --> 00:01:07.162
Yeah,

00:01:07.183 --> 00:01:09.024
so I started as a gymnast as a

00:01:09.043 --> 00:01:11.846
kid and discovered circus at a summer camp

00:01:11.965 --> 00:01:16.108
in my early teen years and kept going.

00:01:16.287 --> 00:01:17.868
I got completely hooked, addicted,

00:01:18.069 --> 00:01:18.509
loved it.

00:01:18.668 --> 00:01:21.109
I was enthralled by the idea of performing

00:01:21.210 --> 00:01:22.971
instead of competing and getting claps

00:01:23.052 --> 00:01:24.111
instead of scored.

00:01:24.272 --> 00:01:24.471
I'm like,

00:01:24.512 --> 00:01:25.712
that just was so much more fun.

00:01:26.414 --> 00:01:27.754
So we got to go out there and

00:01:27.954 --> 00:01:31.599
actually spend time learning that craft

00:01:31.638 --> 00:01:32.019
and skill.

00:01:32.058 --> 00:01:33.480
And at that point, it was really,

00:01:33.521 --> 00:01:35.061
really uncommon to have circus.

00:01:35.322 --> 00:01:37.024
And I was hitting it at the right

00:01:37.043 --> 00:01:37.284
time.

00:01:37.745 --> 00:01:38.745
And I kept doing circus.

00:01:38.786 --> 00:01:41.087
I took time off between high school and

00:01:41.347 --> 00:01:43.230
undergrad, undergrad and grad school,

00:01:43.409 --> 00:01:45.031
and performed professionally for a couple

00:01:45.052 --> 00:01:45.331
years.

00:01:45.852 --> 00:01:47.093
And then kind of came to the other

00:01:47.114 --> 00:01:48.436
side of things to take care of circus

00:01:48.456 --> 00:01:48.736
bodies.

00:01:49.112 --> 00:01:49.614
Yeah.

00:01:49.813 --> 00:01:52.718
And it's such a small niche,

00:01:52.858 --> 00:01:54.960
but your accounts reach so many people.

00:01:55.682 --> 00:01:56.061
Why?

00:01:56.643 --> 00:01:56.983
Why?

00:01:57.144 --> 00:01:58.025
I mean,

00:01:58.566 --> 00:02:01.609
circus artists isn't a huge audience.

00:02:02.030 --> 00:02:04.352
How could it possibly resonate with so

00:02:04.373 --> 00:02:04.853
many people?

00:02:05.207 --> 00:02:06.548
Well, when you're on the inside of it,

00:02:06.608 --> 00:02:07.989
it feels like a massive audience.

00:02:08.028 --> 00:02:08.628
That's for sure.

00:02:08.709 --> 00:02:10.389
It's exponentially growing.

00:02:10.709 --> 00:02:12.408
There's been so much growth in the

00:02:12.750 --> 00:02:13.629
recreational community,

00:02:13.750 --> 00:02:15.590
especially in the United States over the

00:02:15.610 --> 00:02:17.631
last decade, twenty years or so.

00:02:17.691 --> 00:02:19.191
It keeps getting longer the older I get,

00:02:19.871 --> 00:02:21.390
but it's been growing so much.

00:02:21.890 --> 00:02:22.632
Back in the day,

00:02:22.692 --> 00:02:24.812
we were on Sex in the City at

00:02:24.972 --> 00:02:26.271
one of our trapeze schools in New York.

00:02:26.752 --> 00:02:27.293
And since then,

00:02:27.372 --> 00:02:28.913
I feel like it's just exploded with social

00:02:28.953 --> 00:02:29.272
media.

00:02:29.712 --> 00:02:32.215
The way people share information and

00:02:32.254 --> 00:02:32.675
videos,

00:02:32.794 --> 00:02:34.436
those videos are so cool to look at.

00:02:34.496 --> 00:02:36.137
It's not just circus artists looking at

00:02:36.176 --> 00:02:36.257
it.

00:02:36.317 --> 00:02:37.837
It's everybody.

00:02:37.858 --> 00:02:39.479
And then, like, Jimmy wants to try it,

00:02:39.520 --> 00:02:39.860
I'm sure.

00:02:40.039 --> 00:02:40.759
I've done trapeze.

00:02:40.780 --> 00:02:41.381
Oh, you've done trapeze?

00:02:41.520 --> 00:02:42.442
I did the one in D.C.

00:02:42.502 --> 00:02:42.822
on the water.

00:02:42.842 --> 00:02:43.361
Oh, excellent.

00:02:43.442 --> 00:02:43.861
Yes.

00:02:43.962 --> 00:02:47.104
My professor would bring her kids on

00:02:47.125 --> 00:02:48.445
vacation, like the club med,

00:02:48.466 --> 00:02:49.366
and they would do trapeze.

00:02:49.445 --> 00:02:51.427
And, like, it's physical.

00:02:52.570 --> 00:02:54.293
but it's also like fear.

00:02:54.372 --> 00:02:56.694
It's like, okay, you're however tall,

00:02:56.814 --> 00:02:57.254
and you're like,

00:02:57.596 --> 00:02:58.657
I don't really have a problem with

00:02:58.977 --> 00:02:59.537
heights, but you're like,

00:02:59.556 --> 00:03:00.377
I'm gonna do what?

00:03:01.058 --> 00:03:02.460
And you're gonna let go of the bar.

00:03:02.580 --> 00:03:02.780
Yeah,

00:03:03.040 --> 00:03:05.362
you're gonna choose to step off a stable

00:03:05.402 --> 00:03:05.862
platform

00:03:06.842 --> 00:03:07.703
at about twenty-five,

00:03:07.742 --> 00:03:09.084
thirty feet up in the air and then

00:03:09.104 --> 00:03:10.024
just dangle from a thing.

00:03:10.104 --> 00:03:10.764
Correct.

00:03:10.903 --> 00:03:11.463
By choice.

00:03:11.524 --> 00:03:12.284
And you're going to time it.

00:03:12.444 --> 00:03:12.985
I did like,

00:03:13.925 --> 00:03:15.344
and forgive me with the terms, but like,

00:03:15.365 --> 00:03:15.604
alright,

00:03:15.625 --> 00:03:18.325
so I swung once or twice and then

00:03:18.366 --> 00:03:19.286
I went upside down and hooked.

00:03:19.325 --> 00:03:19.526
Yep.

00:03:19.887 --> 00:03:22.606
And then I grabbed some other guy's hands

00:03:22.667 --> 00:03:23.288
and let go.

00:03:23.867 --> 00:03:25.147
You did a knee hang and a catch.

00:03:25.168 --> 00:03:25.987
I mean, I don't want to brag.

00:03:26.008 --> 00:03:27.169
You're basically a professional.

00:03:27.348 --> 00:03:27.729
I knee hang.

00:03:27.748 --> 00:03:28.649
You are ready to perform.

00:03:28.669 --> 00:03:30.288
I knee hung and caught the hell out

00:03:30.308 --> 00:03:30.449
of that.

00:03:30.490 --> 00:03:31.409
Yeah, you absolutely did.

00:03:31.430 --> 00:03:31.949
I wasn't even there.

00:03:31.969 --> 00:03:33.009
When I was done, I was like,

00:03:33.090 --> 00:03:33.349
I did,

00:03:33.370 --> 00:03:34.971
because you watch like six people go and

00:03:34.991 --> 00:03:35.350
you're like...

00:03:36.188 --> 00:03:38.010
There's strength, timing, fear.

00:03:38.371 --> 00:03:38.852
And you're like,

00:03:39.331 --> 00:03:41.495
all these things have to happen correctly

00:03:41.715 --> 00:03:42.254
in a row.

00:03:42.496 --> 00:03:43.437
And then when it does, you're like,

00:03:44.978 --> 00:03:45.818
I didn't screw that up.

00:03:46.139 --> 00:03:46.879
Nice.

00:03:46.900 --> 00:03:50.003
So give people like a who's who besides

00:03:50.044 --> 00:03:50.623
trapeze.

00:03:51.405 --> 00:03:53.286
Who were the other sort of avatars in

00:03:53.686 --> 00:03:55.126
the land of circus?

00:03:55.146 --> 00:03:56.687
So Flying Trapeze is certainly kind of

00:03:56.727 --> 00:03:58.367
like this big, cool thing.

00:03:58.948 --> 00:03:59.828
If you even look back,

00:03:59.967 --> 00:04:01.088
I'm kind of a nerd.

00:04:01.788 --> 00:04:02.528
You don't know this about me,

00:04:02.588 --> 00:04:03.710
but now you do.

00:04:03.949 --> 00:04:06.191
I collect cigarette ads from the nineteen

00:04:06.211 --> 00:04:07.912
thirties and forties because they have

00:04:08.092 --> 00:04:08.771
circus themes.

00:04:08.831 --> 00:04:09.092
Yeah.

00:04:09.271 --> 00:04:10.872
And so like the flying trapeze is always

00:04:10.913 --> 00:04:12.013
kind of like the big thing in the

00:04:12.052 --> 00:04:12.552
big star.

00:04:12.872 --> 00:04:14.954
But we have so much more to circus

00:04:15.093 --> 00:04:15.894
than flying trapeze.

00:04:16.153 --> 00:04:17.435
There are actually very few flying

00:04:17.454 --> 00:04:20.036
trapezes in the world for the public to

00:04:20.115 --> 00:04:20.435
access.

00:04:20.755 --> 00:04:22.836
But there are a ton of pole dance

00:04:22.855 --> 00:04:23.396
studios,

00:04:23.997 --> 00:04:25.916
aerial studios with aerial silks is

00:04:25.956 --> 00:04:27.937
probably the most common or aerial hoop.

00:04:27.978 --> 00:04:29.399
So a big metal hoop that hangs from

00:04:29.718 --> 00:04:30.158
the sky.

00:04:30.738 --> 00:04:32.098
Well, not the sky, the ceiling, hopefully.

00:04:33.860 --> 00:04:35.740
Different types of trapezes that are

00:04:35.761 --> 00:04:36.380
hanging lower.

00:04:36.521 --> 00:04:37.860
Dance trapeze move in and out of the

00:04:37.901 --> 00:04:41.622
floor instead of just working in the air.

00:04:42.283 --> 00:04:43.302
We have acrobatics.

00:04:43.343 --> 00:04:44.223
We have hoop diving.

00:04:44.262 --> 00:04:46.764
So there's metal hoops stacked on top of

00:04:46.803 --> 00:04:47.644
each other based on the ground.

00:04:47.684 --> 00:04:48.764
You can dive through.

00:04:48.925 --> 00:04:49.384
Yeah.

00:04:49.485 --> 00:04:49.824
This is wild.

00:04:49.944 --> 00:04:50.584
Super cool.

00:04:50.665 --> 00:04:52.446
This stuff is made for social content.

00:04:52.565 --> 00:04:53.627
Oh, exactly.

00:04:53.668 --> 00:04:55.410
So it's really eye-catching and grabbing.

00:04:55.670 --> 00:04:56.851
And then people see it enough and they're

00:04:56.872 --> 00:04:57.192
like, well,

00:04:57.233 --> 00:04:58.894
that looks like something I could try.

00:04:58.954 --> 00:05:00.237
Is there something in my community?

00:05:00.918 --> 00:05:01.079
You know,

00:05:01.098 --> 00:05:02.440
there's partner acrobatics and then

00:05:02.461 --> 00:05:04.223
there's acroyoga that's gotten really big

00:05:04.423 --> 00:05:04.483
too.

00:05:04.624 --> 00:05:05.845
People do it in the park.

00:05:05.966 --> 00:05:07.086
People do it in the park all the

00:05:07.107 --> 00:05:07.288
time.

00:05:08.168 --> 00:05:08.588
All the time.

00:05:08.747 --> 00:05:11.910
And we've got a sear wheel and German

00:05:11.949 --> 00:05:12.189
wheel,

00:05:12.209 --> 00:05:14.572
so big metal wheels that instead of being

00:05:14.591 --> 00:05:15.351
the hoop in the air,

00:05:15.572 --> 00:05:18.713
they're kind of the Da Vinci body and

00:05:18.733 --> 00:05:19.975
you can spin around with that.

00:05:20.055 --> 00:05:20.836
Or German wheel,

00:05:21.036 --> 00:05:22.557
which looks like a ladder that's been bent

00:05:22.596 --> 00:05:23.497
into a wheel shape.

00:05:23.817 --> 00:05:25.718
It's actually a competitive sport.

00:05:26.038 --> 00:05:27.800
So there's vaulting and you can watch.

00:05:28.379 --> 00:05:30.341
German wheel competitions and vaulting,

00:05:30.521 --> 00:05:30.800
it's amazing.

00:05:30.821 --> 00:05:31.601
I didn't think we were going to go

00:05:31.622 --> 00:05:32.101
this direction,

00:05:32.141 --> 00:05:34.122
but Germany does have some crazy sports.

00:05:34.322 --> 00:05:35.362
Yes, this is definitely one of them.

00:05:35.423 --> 00:05:36.603
I got some corners of the internet.

00:05:37.043 --> 00:05:39.365
Germany has a TV show where two

00:05:39.404 --> 00:05:42.545
competitors are given an object and a

00:05:42.687 --> 00:05:43.146
knife,

00:05:43.726 --> 00:05:47.168
and it's an irregularly shaped object,

00:05:47.749 --> 00:05:50.129
and their goal is to cut it as

00:05:50.209 --> 00:05:52.290
close to half as possible.

00:05:52.750 --> 00:05:54.031
So they're standing there with a divider

00:05:54.052 --> 00:05:56.492
between them, and Joel is like, here is,

00:05:56.932 --> 00:05:58.053
whatever, a shoe.

00:05:58.593 --> 00:05:59.995
And they have to cut the shoe to

00:06:00.074 --> 00:06:01.194
figure out where half is.

00:06:01.295 --> 00:06:02.396
And they do by weight?

00:06:03.375 --> 00:06:03.916
I don't know.

00:06:03.956 --> 00:06:04.396
Okay, I'm like,

00:06:04.437 --> 00:06:05.577
how do we determine half of a shoe?

00:06:05.598 --> 00:06:07.237
Yeah, probably weight, mass, whatever.

00:06:07.317 --> 00:06:08.178
And I just remember thinking,

00:06:10.180 --> 00:06:11.160
you can make a game out of it.

00:06:11.319 --> 00:06:12.120
Oh, yeah.

00:06:12.141 --> 00:06:14.922
That definitely sounds like something some

00:06:14.942 --> 00:06:16.882
teenagers would invent in college and just

00:06:16.923 --> 00:06:18.204
spend a lot of time doing.

00:06:18.874 --> 00:06:20.156
So when you create content,

00:06:20.557 --> 00:06:22.021
which wasn't a term

00:06:23.329 --> 00:06:24.529
I created content every day when I ran

00:06:24.550 --> 00:06:25.031
a radio station.

00:06:25.071 --> 00:06:26.672
We didn't call it content.

00:06:26.692 --> 00:06:27.632
We called it going to work,

00:06:27.773 --> 00:06:28.254
making some radio.

00:06:29.595 --> 00:06:31.797
But now that is a skill set that

00:06:31.836 --> 00:06:33.798
can help your business and your profession

00:06:33.978 --> 00:06:36.500
and your friends and your community of

00:06:36.661 --> 00:06:37.040
artists.

00:06:38.242 --> 00:06:40.685
Why did you decide to start being like,

00:06:40.704 --> 00:06:41.404
hey, I'm going to do this?

00:06:41.524 --> 00:06:42.146
How did you do it?

00:06:42.206 --> 00:06:42.846
And then also,

00:06:42.867 --> 00:06:44.088
what's your thought process?

00:06:44.427 --> 00:06:46.069
Because I love nobody,

00:06:46.149 --> 00:06:48.151
no two people make a video or write

00:06:48.190 --> 00:06:49.973
an article or do anything the same way.

00:06:50.312 --> 00:06:51.213
Or recover from injury.

00:06:51.834 --> 00:06:53.014
Or recover from injury, yeah.

00:06:53.154 --> 00:06:54.336
So why did you decide to say,

00:06:54.355 --> 00:06:56.156
I'm going to turn a camera on this?

00:06:56.576 --> 00:06:58.577
And who gave you the right?

00:06:58.658 --> 00:06:59.778
You don't need a right.

00:06:59.838 --> 00:07:00.759
When did you feel like, yeah,

00:07:00.779 --> 00:07:01.639
this is my thing?

00:07:02.021 --> 00:07:03.141
You know, it really started...

00:07:05.740 --> 00:07:06.440
Kind of two directions.

00:07:06.620 --> 00:07:08.062
One was going to grad school.

00:07:08.141 --> 00:07:09.242
I was like, oh, hey,

00:07:09.341 --> 00:07:11.423
there is kind of a way I look

00:07:11.442 --> 00:07:12.944
at my professionals and go, okay, yeah,

00:07:12.983 --> 00:07:14.084
the shoulder works to one hundred and

00:07:14.103 --> 00:07:15.084
sixty degrees that way.

00:07:16.004 --> 00:07:16.824
And then what happens?

00:07:16.845 --> 00:07:18.425
Because like mine goes to one ninety,

00:07:18.466 --> 00:07:18.725
you know,

00:07:18.766 --> 00:07:20.425
plus like what's happening up there and

00:07:20.706 --> 00:07:22.107
them not having no answer.

00:07:22.387 --> 00:07:22.687
answers,

00:07:22.807 --> 00:07:24.788
or at least thankfully my professors being

00:07:24.807 --> 00:07:26.228
willing to engage in the conversation,

00:07:26.288 --> 00:07:27.447
which made it really fun.

00:07:27.468 --> 00:07:30.129
So kind of my own curiosity and realizing

00:07:30.168 --> 00:07:31.970
that there wasn't a lot of information out

00:07:31.990 --> 00:07:32.149
there.

00:07:32.689 --> 00:07:34.571
And then the permission was kind of

00:07:34.591 --> 00:07:36.031
granted by the circus community.

00:07:37.170 --> 00:07:39.252
In about twenty eleven, twenty twelve,

00:07:39.492 --> 00:07:41.271
the American circus educators had their

00:07:41.331 --> 00:07:43.533
first meeting at the American Youth Circus

00:07:43.593 --> 00:07:45.413
Organization's annual conference.

00:07:46.254 --> 00:07:47.194
And they were like, hey,

00:07:47.274 --> 00:07:49.214
would you teach an anatomy course for us?

00:07:50.615 --> 00:07:52.516
Oh, yeah, okay.

00:07:53.418 --> 00:07:54.639
And so to have them reach out and

00:07:54.759 --> 00:07:57.182
ask, and I realized that doesn't exist.

00:07:58.103 --> 00:08:00.646
That bridge of that knowledge isn't really

00:08:00.706 --> 00:08:02.608
going into the circus community yet

00:08:02.947 --> 00:08:05.771
because it's been small and growing so

00:08:05.810 --> 00:08:08.934
rapidly because we don't have the deep

00:08:08.954 --> 00:08:10.716
pockets of money of sports yet.

00:08:10.855 --> 00:08:13.298
that tie into those injuries and things.

00:08:13.317 --> 00:08:15.559
There isn't that drive for that

00:08:15.598 --> 00:08:16.379
information to get there.

00:08:16.899 --> 00:08:18.620
And so I became really passionate about

00:08:18.661 --> 00:08:20.622
distributing that information and making

00:08:20.682 --> 00:08:22.963
sure that artists can train more

00:08:22.983 --> 00:08:23.483
efficiently,

00:08:23.963 --> 00:08:25.504
artists can recover from their injuries

00:08:25.725 --> 00:08:28.987
and perform longer and do what they love

00:08:29.326 --> 00:08:29.648
longer.

00:08:30.208 --> 00:08:32.208
We have so many artists of all ages.

00:08:32.349 --> 00:08:32.789
We have

00:08:33.450 --> 00:08:35.131
performances and shows that are artists

00:08:35.292 --> 00:08:36.253
all over the age of forty,

00:08:36.332 --> 00:08:37.573
which isn't that old,

00:08:39.096 --> 00:08:41.759
but is historically pretty old for a

00:08:41.778 --> 00:08:42.318
circus artist.

00:08:42.359 --> 00:08:44.301
And so to be able to have that

00:08:44.341 --> 00:08:45.542
longevity of careers,

00:08:45.722 --> 00:08:46.703
we really need to be able to support

00:08:46.724 --> 00:08:48.544
them and to be able to have our

00:08:48.605 --> 00:08:50.486
artists be able to make it to having

00:08:50.506 --> 00:08:52.590
careers without getting sidelined by

00:08:52.649 --> 00:08:53.811
injury is also huge.

00:08:53.951 --> 00:08:55.172
And just giving them the training

00:08:55.192 --> 00:08:56.373
knowledge of how to

00:08:57.693 --> 00:08:58.914
get through the day get through the week

00:08:59.394 --> 00:09:02.336
without extreme fatigue by monitoring the

00:09:02.355 --> 00:09:04.356
training loads by teaching them training

00:09:04.957 --> 00:09:07.438
ways that we know from other sports but

00:09:07.458 --> 00:09:08.899
in the performing arts world in the dance

00:09:08.940 --> 00:09:12.500
world in music um we just really don't

00:09:12.841 --> 00:09:15.202
have that idea of what training loads look

00:09:15.243 --> 00:09:16.802
like and that you can have high load

00:09:16.842 --> 00:09:18.163
days low load days it's just like i'm

00:09:18.183 --> 00:09:20.164
gonna grind i'm gonna push harder than

00:09:20.184 --> 00:09:22.745
anybody else to get there and so there's

00:09:22.785 --> 00:09:23.547
really been uh

00:09:24.187 --> 00:09:25.587
a start of the conversation on my end,

00:09:25.668 --> 00:09:27.889
and then the community really asking for

00:09:27.929 --> 00:09:28.149
more.

00:09:28.350 --> 00:09:29.552
Right, there it is.

00:09:29.572 --> 00:09:31.832
They saw you as somebody who saw them.

00:09:32.293 --> 00:09:33.355
Not to get too existential,

00:09:33.394 --> 00:09:34.315
but you understand me.

00:09:34.735 --> 00:09:36.057
I'm not normal, right?

00:09:36.096 --> 00:09:36.918
Yeah, I'm not normal.

00:09:36.937 --> 00:09:39.178
What I do is abnormal.

00:09:39.539 --> 00:09:41.000
People aren't flying around or have that

00:09:41.041 --> 00:09:43.322
range of motion or do those things.

00:09:43.783 --> 00:09:45.965
But they said, you see what I do.

00:09:45.985 --> 00:09:46.885
You're one of us, right?

00:09:47.285 --> 00:09:49.508
And then if I hang around,

00:09:50.067 --> 00:09:51.129
if I follow,

00:09:51.730 --> 00:09:52.971
you are leading me to something.

00:09:53.130 --> 00:09:54.192
Yeah, and if I ask you a question,

00:09:54.451 --> 00:09:55.692
maybe I'll get an answer.

00:09:56.173 --> 00:09:57.312
Yeah, I play around with those words.

00:09:57.332 --> 00:09:59.475
People are like, social media is trash.

00:09:59.534 --> 00:10:00.195
And I'm like, all right,

00:10:00.254 --> 00:10:02.836
so tell me about, it's called a feed.

00:10:03.990 --> 00:10:04.831
Right, so what are you eating?

00:10:04.951 --> 00:10:06.011
What are you consuming?

00:10:06.032 --> 00:10:07.513
You're consuming bad feed,

00:10:07.952 --> 00:10:08.932
so don't do that.

00:10:09.393 --> 00:10:11.673
Unfollow or, the tools are designed,

00:10:11.854 --> 00:10:13.215
you can tell it what you don't like,

00:10:13.274 --> 00:10:15.196
and you are, the more you like something,

00:10:15.216 --> 00:10:16.515
it's like this, this, that, that.

00:10:16.535 --> 00:10:17.917
It's the ultimate upvote, downvote.

00:10:18.537 --> 00:10:20.118
If it's bad information, don't do it,

00:10:20.138 --> 00:10:21.418
because you're gonna start to be pissed.

00:10:21.839 --> 00:10:22.979
But if it's good,

00:10:24.379 --> 00:10:26.000
there's an Instagram account that's just

00:10:26.039 --> 00:10:27.081
like Good News Network.

00:10:27.541 --> 00:10:27.721
Love it.

00:10:27.740 --> 00:10:28.481
And when it pops up, I'm like,

00:10:28.621 --> 00:10:30.222
just give me, like, I need ninety seconds.

00:10:30.243 --> 00:10:31.683
I just need something, like, really nice.

00:10:31.724 --> 00:10:33.046
Tell me a nice story.

00:10:33.066 --> 00:10:34.586
Someone saved a puppy from a thing.

00:10:34.606 --> 00:10:35.407
I'm like, great, man.

00:10:35.427 --> 00:10:35.587
Great.

00:10:35.607 --> 00:10:36.808
Love that puppy.

00:10:37.349 --> 00:10:38.029
Feed cleanser.

00:10:38.250 --> 00:10:38.789
Feed cleanser.

00:10:39.070 --> 00:10:39.610
Juice cleanse.

00:10:39.770 --> 00:10:40.211
Same thing.

00:10:40.851 --> 00:10:41.412
I do have to admit,

00:10:41.471 --> 00:10:43.714
I have a whole separate social media

00:10:43.734 --> 00:10:46.015
account for my dog where she follows

00:10:46.035 --> 00:10:47.517
completely different things than I follow.

00:10:47.756 --> 00:10:48.317
But you know what?

00:10:48.618 --> 00:10:49.818
All the things on her feed make me

00:10:49.859 --> 00:10:50.779
incredibly happy.

00:10:50.879 --> 00:10:51.639
Dogs have it figured out.

00:10:51.659 --> 00:10:51.860
Yeah.

00:10:51.921 --> 00:10:52.140
Yeah.

00:10:52.520 --> 00:10:54.081
what would you say because uh there's

00:10:54.101 --> 00:10:55.702
about four thousand students here at csm

00:10:55.724 --> 00:10:57.745
oh my gosh yes you can't you can't

00:10:57.764 --> 00:10:59.145
go anywhere without there's a group right

00:10:59.166 --> 00:11:01.868
there yeah and they travel i feel like

00:11:01.888 --> 00:11:04.370
being uh the guy from uh uh nat

00:11:04.389 --> 00:11:06.672
geo like they traveled in packs oh my

00:11:06.711 --> 00:11:08.753
gosh watch what they they're they're not

00:11:08.793 --> 00:11:10.495
your habitat they're foraging for

00:11:11.394 --> 00:11:16.158
What would you say to a student who

00:11:16.197 --> 00:11:19.559
maybe like tripped across your page and

00:11:19.580 --> 00:11:21.801
they're like, but that feels out of reach.

00:11:21.981 --> 00:11:22.642
I don't have enough.

00:11:22.741 --> 00:11:24.602
I'm not enough to do that or to

00:11:24.663 --> 00:11:25.524
start doing that.

00:11:25.823 --> 00:11:28.164
The biggest question I get on my social

00:11:28.184 --> 00:11:29.645
media account almost every day is,

00:11:29.865 --> 00:11:32.128
do you know a clinician in wherever I

00:11:32.168 --> 00:11:32.268
am?

00:11:33.220 --> 00:11:35.620
These are from the performers,

00:11:36.081 --> 00:11:37.381
from the recreational artists.

00:11:38.241 --> 00:11:39.783
This is a massive population.

00:11:39.982 --> 00:11:40.802
Business opportunity.

00:11:40.903 --> 00:11:42.783
That is a business opportunity that is

00:11:42.923 --> 00:11:45.044
looking for skilled, knowledgeable care.

00:11:46.065 --> 00:11:46.926
That, hey,

00:11:47.666 --> 00:11:49.147
I know now all of these students,

00:11:49.287 --> 00:11:50.626
just like you've done trapeze once,

00:11:50.726 --> 00:11:52.187
a lot of them have been doing circus

00:11:52.227 --> 00:11:53.347
recreationally or have tried it.

00:11:53.368 --> 00:11:53.969
And they're like, well,

00:11:54.089 --> 00:11:54.849
I'm not a professional,

00:11:54.889 --> 00:11:56.048
but can I work with this population?

00:11:56.249 --> 00:11:57.009
Oh, heck yeah.

00:11:57.429 --> 00:11:58.529
You don't even have to have ever done

00:11:58.549 --> 00:11:58.629
it.

00:11:58.649 --> 00:12:00.791
You just need to appreciate that other

00:12:00.831 --> 00:12:02.152
people are doing it and understand it a

00:12:02.172 --> 00:12:02.392
little bit.

00:12:02.511 --> 00:12:04.274
I heard someone have great advice.

00:12:04.594 --> 00:12:05.754
I think it was when starting a YouTube

00:12:05.774 --> 00:12:06.075
channel,

00:12:06.115 --> 00:12:07.296
but the idea was I don't need you

00:12:07.316 --> 00:12:08.596
to be the world's expert.

00:12:08.878 --> 00:12:10.418
I need you to be knowledgeable enough.

00:12:10.499 --> 00:12:10.798
Yes.

00:12:11.178 --> 00:12:12.721
And I would add in like, just don't,

00:12:14.072 --> 00:12:15.053
Give them bad information.

00:12:15.214 --> 00:12:15.995
If you don't know what to say, say,

00:12:16.014 --> 00:12:16.355
I don't know.

00:12:16.674 --> 00:12:17.196
Say, you don't know.

00:12:17.296 --> 00:12:18.115
Or, of course, say,

00:12:18.476 --> 00:12:19.418
I'm going to take time to look that

00:12:19.477 --> 00:12:19.557
up.

00:12:19.778 --> 00:12:20.118
Correct.

00:12:20.578 --> 00:12:22.139
I find one of the most valuable things

00:12:22.220 --> 00:12:23.500
I can ever do for my patient is

00:12:23.541 --> 00:12:24.422
say, I don't know.

00:12:24.581 --> 00:12:25.163
Or, you know,

00:12:25.322 --> 00:12:26.903
I know someone who knows that really well.

00:12:26.943 --> 00:12:27.264
Correct.

00:12:27.464 --> 00:12:28.044
Go do that.

00:12:28.205 --> 00:12:29.846
And then they will come back or they'll

00:12:29.866 --> 00:12:30.988
send their friends because then they trust

00:12:31.008 --> 00:12:31.107
you.

00:12:31.248 --> 00:12:31.687
Correct.

00:12:32.229 --> 00:12:34.129
And I would go a little further in

00:12:34.190 --> 00:12:34.530
saying,

00:12:35.451 --> 00:12:36.412
someone might look at your account.

00:12:36.432 --> 00:12:36.572
I mean,

00:12:36.611 --> 00:12:38.153
how many people are following along right

00:12:38.173 --> 00:12:38.354
now?

00:12:38.394 --> 00:12:38.833
Ballpark.

00:12:39.794 --> 00:12:40.596
About thirty thousand.

00:12:41.547 --> 00:12:42.388
They might look at that and be like,

00:12:42.408 --> 00:12:43.489
well, she's got everybody covered.

00:12:43.849 --> 00:12:44.909
But think about what you just said.

00:12:44.929 --> 00:12:46.071
Do you know a clinician in?

00:12:46.091 --> 00:12:46.971
Do you know a clinician in?

00:12:46.991 --> 00:12:47.871
Do you know a clinician in?

00:12:48.452 --> 00:12:48.893
Absolutely.

00:12:49.013 --> 00:12:51.615
And there's so much need and they're so

00:12:51.655 --> 00:12:53.697
tired of going to physical therapy or

00:12:53.717 --> 00:12:56.100
getting care or not seeking care because

00:12:56.120 --> 00:12:58.341
they're really afraid of getting told,

00:12:58.881 --> 00:12:59.523
don't do that.

00:12:59.543 --> 00:12:59.802
Correct.

00:13:00.243 --> 00:13:03.323
Or being looked at a little askance,

00:13:03.403 --> 00:13:04.485
especially our pole dancers.

00:13:04.705 --> 00:13:07.025
They don't seek out care because they have

00:13:07.066 --> 00:13:07.765
been shamed.

00:13:07.846 --> 00:13:08.626
Stigmatized.

00:13:08.846 --> 00:13:09.006
Yeah.

00:13:09.147 --> 00:13:10.727
And it's really problematic.

00:13:10.788 --> 00:13:12.447
And we can provide better.

00:13:13.089 --> 00:13:14.509
Or going to get care and being told

00:13:14.568 --> 00:13:16.250
to work their rotator cuff down here at

00:13:16.269 --> 00:13:16.649
their side.

00:13:16.669 --> 00:13:17.150
And they're like, well,

00:13:17.191 --> 00:13:18.490
my pain is only when I'm hanging from

00:13:18.530 --> 00:13:18.811
a bar.

00:13:19.130 --> 00:13:19.711
Like, how do I...

00:13:20.532 --> 00:13:22.133
How do I translate this to that?

00:13:22.613 --> 00:13:24.274
One of my patients when I first had

00:13:24.293 --> 00:13:27.556
school was a silks artist recreationally.

00:13:27.936 --> 00:13:29.657
And she called us one day and was

00:13:29.677 --> 00:13:29.797
like,

00:13:29.817 --> 00:13:32.077
I just dislocated my shoulder at the gym.

00:13:32.658 --> 00:13:33.678
I'm driving over there.

00:13:33.798 --> 00:13:34.658
My boss turns to me and goes,

00:13:34.778 --> 00:13:35.178
this is you.

00:13:36.399 --> 00:13:39.302
We got it back.

00:13:40.383 --> 00:13:41.024
She went and saw.

00:13:41.043 --> 00:13:41.264
I was like,

00:13:41.283 --> 00:13:42.345
you still should go to the emergency room.

00:13:42.365 --> 00:13:43.466
You still go see your physician.

00:13:43.485 --> 00:13:43.885
She did.

00:13:44.527 --> 00:13:46.629
She came to me, and I remember explaining,

00:13:46.668 --> 00:13:48.109
like, not above .

00:13:48.129 --> 00:13:48.710
Like, nothing above .

00:13:48.850 --> 00:13:50.111
We're going to work everything down below.

00:13:50.131 --> 00:13:50.912
When you go home, nothing above .

00:13:51.352 --> 00:13:52.634
She dislocated again, and she goes,

00:13:53.173 --> 00:13:54.455
I wasn't above .

00:13:53.914 --> 00:13:54.414
I was like,

00:13:54.455 --> 00:13:55.515
show me what you were doing.

00:13:55.535 --> 00:13:56.876
She's like, I was upside down.

00:13:57.017 --> 00:13:57.498
And I was like,

00:13:57.677 --> 00:13:59.899
and your arm was just straight up,

00:13:59.940 --> 00:14:01.821
but it's not above .

00:14:00.740 --> 00:14:01.961
No, my butt was over my head.

00:14:02.062 --> 00:14:02.282
Yeah.

00:14:02.341 --> 00:14:03.082
And I'm like, okay.

00:14:03.870 --> 00:14:05.152
We'll just talk about anatomical position.

00:14:05.172 --> 00:14:05.732
That's my bad.

00:14:05.812 --> 00:14:07.414
That's my bad.

00:14:07.455 --> 00:14:08.475
Parting shot, everyone.

00:14:08.676 --> 00:14:09.376
Last chance.

00:14:09.876 --> 00:14:10.638
Mic drop moment.

00:14:10.857 --> 00:14:11.519
Soapbox statement.

00:14:11.538 --> 00:14:12.659
What do you want to leave with everybody

00:14:12.759 --> 00:14:13.400
as we wrap up?

00:14:13.889 --> 00:14:14.129
Um,

00:14:14.168 --> 00:14:16.211
circus artists are amazing and deserve

00:14:16.691 --> 00:14:18.272
really the best skilled care that you can

00:14:18.312 --> 00:14:18.532
get.

00:14:18.912 --> 00:14:20.813
Please take the time to understand them a

00:14:20.833 --> 00:14:23.215
little bit better and, uh, and be curious.

00:14:23.674 --> 00:14:23.995
Yeah.

00:14:24.035 --> 00:14:24.515
Be curious.

00:14:24.576 --> 00:14:25.636
And then I'll put it in the show

00:14:25.657 --> 00:14:25.856
notes,

00:14:25.897 --> 00:14:27.077
but when people want to follow along.

00:14:27.477 --> 00:14:27.697
Yeah.

00:14:27.758 --> 00:14:28.458
I'm at the circus.

00:14:28.578 --> 00:14:29.038
The circus.

00:14:29.099 --> 00:14:30.620
No underscore.

00:14:30.639 --> 00:14:31.581
Yeah.

00:14:31.620 --> 00:14:32.701
The circus duck.

00:14:32.942 --> 00:14:33.422
Yeah.

00:14:33.562 --> 00:14:34.101
Emily, appreciate it.

00:14:34.162 --> 00:14:34.682
Enjoy your conference.

00:14:34.702 --> 00:14:35.702
Jimmy, thank you so much for your time.

00:14:35.822 --> 00:14:38.085
And we out.