Feb. 17, 2026

A Decade Under the Influence: Jimmy McKay Gets Interviewed

A Decade Under the Influence: Jimmy McKay Gets Interviewed
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A Decade Under the Influence


Faith Stokes takes over the mic at CSM and interviews Jimmy McKay about 10 years of PT Pintcast.


This episode covers:

  • Why reimbursement is the profession’s defining issue
  • How students may drive the next innovation wave
  • The Costa Rica wheelchair fundraiser story
  • What APTA could do differently
  • Why PT must embrace visibility and communication
  • The difference between communicating and being understood

The Line That Sticks:

Science isn’t finished until it’s understood.

If you’re a PT, clinic owner, or healthcare leader trying to protect trust and earn attention in your market — this episode matters.


Sponsors Mentioned

  • SaRA Health
  • EMPOWER EMR
  • U.S. Physical Therapy


<p>This episode is part of the <a href="/physical-therapy-business-podcast">Physical Therapy Business Podcast</a>, where physical therapists and clinic owners learn how to get more patients, improve operations, and grow their clinic without relying only on referrals.</p>

<p>Looking for more episodes? Explore the full <a href="/physical-therapy-business-podcast">Physical Therapy Business Podcast</a> for real-world strategies on physical therapy marketing, patient acquisition, and clinic growth.</p>

Transcript
WEBVTT

00:00:00.189 --> 00:00:03.230
uh there's like footage yeah oh that's

00:00:03.250 --> 00:00:06.673
beautiful yeah i shot that myself that's a

00:00:06.692 --> 00:00:08.353
lot that's just stock footage but it looks

00:00:08.394 --> 00:00:09.634
cool i put the look i put my

00:00:09.675 --> 00:00:12.397
logo on there we're live from anaheim csm

00:00:12.897 --> 00:00:15.378
i didn't realize how close to disney we

00:00:15.458 --> 00:00:17.039
are literally across the street i gotta

00:00:17.059 --> 00:00:18.960
hit a pitching wedge there uh face soaks

00:00:18.980 --> 00:00:19.541
back on the show

00:00:20.304 --> 00:00:21.105
It's good to be here.

00:00:21.125 --> 00:00:22.166
All right.

00:00:22.846 --> 00:00:23.407
Thank you.

00:00:23.446 --> 00:00:24.547
Just want to make sure people can hear

00:00:24.567 --> 00:00:24.667
you.

00:00:24.687 --> 00:00:25.388
Perfect.

00:00:25.468 --> 00:00:25.568
Good.

00:00:25.588 --> 00:00:26.388
Today's not about me.

00:00:26.448 --> 00:00:26.949
Today's, all right.

00:00:28.228 --> 00:00:29.949
This was your idea, so you're in charge.

00:00:29.969 --> 00:00:31.030
This was my idea.

00:00:31.050 --> 00:00:31.390
You're in charge.

00:00:31.411 --> 00:00:31.911
I am in charge.

00:00:31.971 --> 00:00:33.231
I have questions and everything.

00:00:33.311 --> 00:00:34.773
I'm not going to be the same quality

00:00:34.813 --> 00:00:35.192
of host,

00:00:35.213 --> 00:00:36.853
but I'm excited to hear his answers.

00:00:37.374 --> 00:00:38.295
So today's guest.

00:00:39.295 --> 00:00:41.176
is proof that you can switch tracks

00:00:41.237 --> 00:00:44.219
without losing the beat he was a rock

00:00:44.439 --> 00:00:46.439
radio dj who became a doctor of physical

00:00:46.479 --> 00:00:49.542
therapy and then fused both to create pt

00:00:49.563 --> 00:00:52.564
pinecast the show that basically is if a

00:00:52.625 --> 00:00:54.265
ted talk and a radio show had a

00:00:54.326 --> 00:00:56.267
baby and raised it in a pt clinic

00:00:57.188 --> 00:00:58.908
After hundreds of interviews and a global

00:00:58.969 --> 00:00:59.409
audience,

00:00:59.789 --> 00:01:01.610
he's still spilling pints and pulling out

00:01:01.651 --> 00:01:03.673
the truths we all wish someone would say

00:01:03.713 --> 00:01:04.173
out loud.

00:01:04.834 --> 00:01:05.474
And today,

00:01:05.713 --> 00:01:07.635
we get to celebrate ten years under the

00:01:07.736 --> 00:01:09.796
influence of Jimmy McKay.

00:01:10.578 --> 00:01:12.498
So welcome to your hijacked show, Jimmy.

00:01:12.519 --> 00:01:13.340
Thank you.

00:01:13.359 --> 00:01:14.480
I do like the ten years under the

00:01:14.540 --> 00:01:14.941
influence.

00:01:15.001 --> 00:01:15.581
It's kind of cool.

00:01:15.721 --> 00:01:16.522
You came up with that.

00:01:16.542 --> 00:01:17.662
A decade under the influence.

00:01:17.903 --> 00:01:19.004
I think that was an album title.

00:01:19.084 --> 00:01:20.305
I think that's a Taking Back Sunday,

00:01:20.805 --> 00:01:22.025
I think, or a song title.

00:01:22.085 --> 00:01:22.365
I don't know.

00:01:22.385 --> 00:01:23.406
I might have made that up.

00:01:23.427 --> 00:01:24.326
Well, thank you for doing this.

00:01:24.346 --> 00:01:24.787
This is fun.

00:01:24.828 --> 00:01:24.987
Yes.

00:01:25.188 --> 00:01:26.608
So it's your podcast birthday.

00:01:26.828 --> 00:01:28.810
And the weird part is I started the

00:01:28.849 --> 00:01:31.111
podcast in twenty fifteen.

00:01:31.150 --> 00:01:32.531
So this is like ten and change.

00:01:32.551 --> 00:01:34.492
But shortly after I started the podcast,

00:01:34.871 --> 00:01:36.192
my professor, Sky Donovan, was like,

00:01:36.293 --> 00:01:37.352
you have to go to this thing.

00:01:37.373 --> 00:01:38.274
It's called CSM.

00:01:38.334 --> 00:01:38.674
Yes.

00:01:38.733 --> 00:01:39.993
I hadn't I didn't have two nickels

00:01:40.194 --> 00:01:40.435
together,

00:01:40.474 --> 00:01:42.474
but I had to fly from Virginia to

00:01:42.615 --> 00:01:43.036
Anaheim.

00:01:43.516 --> 00:01:44.996
So this is where my first CSM was

00:01:45.156 --> 00:01:45.936
a decade ago.

00:01:46.037 --> 00:01:47.137
And this is where I met you.

00:01:47.278 --> 00:01:49.918
And yes, ago again, you told me that.

00:01:49.978 --> 00:01:50.478
Where were we?

00:01:50.959 --> 00:01:51.659
I don't remember.

00:01:51.718 --> 00:01:52.840
It was a staircase.

00:01:53.040 --> 00:01:53.959
We were in a staircase.

00:01:53.980 --> 00:01:54.719
That happens.

00:01:54.760 --> 00:01:56.301
You know, a lot of stories like that.

00:01:56.361 --> 00:01:56.641
All right.

00:01:56.760 --> 00:01:57.801
It's your podcast birthday.

00:01:57.820 --> 00:01:58.040
Okay.

00:01:58.540 --> 00:02:00.061
So we're going to do a birthday flight.

00:02:00.361 --> 00:02:00.561
Good.

00:02:00.981 --> 00:02:01.701
Five drinks.

00:02:02.102 --> 00:02:03.462
Each one is tied to a question.

00:02:04.322 --> 00:02:05.183
You can take a shot,

00:02:05.263 --> 00:02:06.462
tell a story or both.

00:02:06.643 --> 00:02:06.983
Okay.

00:02:07.003 --> 00:02:07.563
Your call.

00:02:08.183 --> 00:02:08.623
Are you ready?

00:02:08.883 --> 00:02:09.524
Let's do it.

00:02:09.563 --> 00:02:09.963
All right.

00:02:10.824 --> 00:02:12.705
You may wish he took a starting shot

00:02:12.844 --> 00:02:14.286
when I took over this show.

00:02:14.346 --> 00:02:15.665
I did take espresso this morning,

00:02:15.686 --> 00:02:16.605
so I got a little edge on me.

00:02:16.725 --> 00:02:18.026
But we're going to ease in a little

00:02:18.067 --> 00:02:19.447
bit with a nice bourbon.

00:02:19.467 --> 00:02:19.546
Okay.

00:02:21.231 --> 00:02:22.991
Let's call that the starting shot, though.

00:02:23.391 --> 00:02:25.293
What's one thing you haven't gotten to

00:02:25.332 --> 00:02:28.092
talk about at CSM twenty twenty six that

00:02:28.112 --> 00:02:29.454
you want to talk about right now?

00:02:29.993 --> 00:02:30.674
Oh, gosh.

00:02:30.973 --> 00:02:34.413
I mean, we talk about it a lot,

00:02:34.454 --> 00:02:35.895
but it's what everybody talks about in the

00:02:35.935 --> 00:02:36.115
middle.

00:02:36.275 --> 00:02:37.574
It feels like we have no solution,

00:02:37.594 --> 00:02:38.055
which is like,

00:02:38.134 --> 00:02:40.816
do we don't we get paid crappy and

00:02:41.096 --> 00:02:41.895
everything's too expensive?

00:02:42.216 --> 00:02:43.675
Everything's everything's on fire and

00:02:43.695 --> 00:02:44.575
everyone talks about it.

00:02:44.596 --> 00:02:46.056
We talked about it at Graham sessions a

00:02:46.097 --> 00:02:47.037
few weeks ago and it was like,

00:02:47.076 --> 00:02:47.637
what were the answers?

00:02:47.676 --> 00:02:48.336
I'm like, I don't know.

00:02:49.188 --> 00:02:49.829
I don't know.

00:02:49.849 --> 00:02:50.569
I wish I could fix it.

00:02:50.710 --> 00:02:52.350
I wish it was a magical combination of

00:02:52.411 --> 00:02:56.153
words because the largest portion of PTs

00:02:56.373 --> 00:02:57.254
here are students.

00:02:57.855 --> 00:02:58.175
And I'm like,

00:02:58.195 --> 00:02:59.597
I don't know what to tell them.

00:02:59.717 --> 00:03:00.318
Should you not?

00:03:00.457 --> 00:03:01.057
It's too late.

00:03:01.198 --> 00:03:01.778
You're already here.

00:03:01.899 --> 00:03:02.718
Keep going, right?

00:03:02.979 --> 00:03:03.819
And if you want to do this,

00:03:03.840 --> 00:03:04.961
I don't want to back people out.

00:03:05.520 --> 00:03:06.782
But that's the big hairy scary.

00:03:06.842 --> 00:03:08.864
APTA just put out a strategic plan.

00:03:09.383 --> 00:03:10.025
I haven't read it yet,

00:03:10.044 --> 00:03:11.385
but the smart people told me what was

00:03:11.406 --> 00:03:11.586
in it.

00:03:11.605 --> 00:03:12.847
They're like, here's what was on it.

00:03:12.866 --> 00:03:13.167
They were like,

00:03:13.266 --> 00:03:15.028
number one thing APTA is going to be

00:03:15.068 --> 00:03:16.349
doing, reimbursement.

00:03:17.543 --> 00:03:18.585
How do we fix all the things?

00:03:18.764 --> 00:03:20.729
And like the number two thing is seven

00:03:20.748 --> 00:03:21.330
miles away.

00:03:21.349 --> 00:03:22.652
It's the number two is seven.

00:03:22.954 --> 00:03:23.574
And then the next thing,

00:03:23.594 --> 00:03:24.415
I don't know what the next thing was

00:03:24.436 --> 00:03:25.098
because they were like,

00:03:25.117 --> 00:03:25.699
it's reimbursement.

00:03:26.120 --> 00:03:26.961
If we don't get paid more,

00:03:27.222 --> 00:03:28.183
we're not going to have a profession.

00:03:29.050 --> 00:03:31.651
So I guess, I guess we're all,

00:03:31.771 --> 00:03:32.212
I'm talking,

00:03:32.353 --> 00:03:33.633
my answer is we're talking about it.

00:03:33.652 --> 00:03:35.153
It's just, there's no real good answer,

00:03:35.775 --> 00:03:37.616
which I like answers.

00:03:38.276 --> 00:03:38.915
There isn't one.

00:03:39.056 --> 00:03:40.016
But at the same time,

00:03:40.116 --> 00:03:42.598
if you're going places like this podcast

00:03:42.957 --> 00:03:44.919
where they're having these conversations,

00:03:45.460 --> 00:03:46.879
that's how we find the solution.

00:03:47.561 --> 00:03:49.801
So especially as a student,

00:03:49.961 --> 00:03:51.502
because the next question's about y'all.

00:03:52.562 --> 00:03:53.383
As a student,

00:03:53.963 --> 00:03:55.664
making sure you're going places where

00:03:55.685 --> 00:03:57.325
there's conversations are happening is

00:03:57.931 --> 00:03:58.170
One,

00:03:58.352 --> 00:04:00.133
I find my students often have these

00:04:00.212 --> 00:04:02.215
unusual solutions I never considered

00:04:02.335 --> 00:04:04.796
because I have developed biases.

00:04:05.217 --> 00:04:06.498
I've been in the field ten years.

00:04:07.098 --> 00:04:09.260
So I'm looking for specific things.

00:04:09.561 --> 00:04:11.423
I am bringing the same solutions to the

00:04:11.443 --> 00:04:12.864
table and they've got.

00:04:13.393 --> 00:04:16.394
these like creative juices that I hadn't

00:04:16.415 --> 00:04:16.735
imagined.

00:04:16.875 --> 00:04:18.235
A different life experience.

00:04:18.415 --> 00:04:19.456
Even if you grew up in the same

00:04:19.495 --> 00:04:20.976
town that I did,

00:04:21.117 --> 00:04:23.117
but you're eighteen years younger than me,

00:04:23.398 --> 00:04:24.858
it's not the same town like and you

00:04:24.899 --> 00:04:25.559
did different thing.

00:04:25.939 --> 00:04:26.098
I mean,

00:04:26.360 --> 00:04:27.339
somebody was talking about yesterday.

00:04:27.939 --> 00:04:29.461
She was born in nineteen ninety seven.

00:04:29.961 --> 00:04:31.401
I graduated high school in nineteen ninety

00:04:31.422 --> 00:04:31.701
seven.

00:04:32.583 --> 00:04:34.723
And she the the the idea was she's

00:04:34.824 --> 00:04:36.824
never known a world without phones.

00:04:37.064 --> 00:04:38.045
And I was like, oh, yeah,

00:04:38.286 --> 00:04:38.906
what's that like?

00:04:38.925 --> 00:04:40.247
Because there weren't any.

00:04:40.666 --> 00:04:42.387
And then there were and we adapted to

00:04:42.408 --> 00:04:42.548
that.

00:04:42.747 --> 00:04:42.807
Oh,

00:04:44.124 --> 00:04:44.483
Thank you.

00:04:44.644 --> 00:04:45.545
Yeah, we're just doing a live stream,

00:04:45.665 --> 00:04:46.365
but I appreciate you driving by.

00:04:46.386 --> 00:04:47.067
Thanks.

00:04:47.127 --> 00:04:47.927
Thanks, guys.

00:04:47.947 --> 00:04:49.488
That's why it's not scripted.

00:04:51.271 --> 00:04:53.872
So, I mean, I heard someone talk about,

00:04:54.834 --> 00:04:55.754
it doesn't sound like it's related,

00:04:55.795 --> 00:04:57.637
but landfills.

00:04:57.656 --> 00:04:59.358
And, like, how do we reduce landfills?

00:04:59.379 --> 00:04:59.939
What are we going to do?

00:04:59.959 --> 00:05:00.098
Like,

00:05:00.139 --> 00:05:01.480
where are we going to put the garbage?

00:05:01.500 --> 00:05:02.521
And they're like, dude, no.

00:05:04.122 --> 00:05:06.343
Some kid who's seven years old right now

00:05:06.463 --> 00:05:07.584
is going to figure out a way to

00:05:07.783 --> 00:05:10.105
develop a thing that eats plastic and

00:05:10.125 --> 00:05:11.505
makes it into candy.

00:05:11.526 --> 00:05:12.187
Wait, didn't they?

00:05:12.607 --> 00:05:13.206
Probably, yeah.

00:05:13.226 --> 00:05:14.887
I'm almost positive that a child did

00:05:14.908 --> 00:05:15.949
invent something like that.

00:05:15.968 --> 00:05:16.809
But that's the thing.

00:05:17.610 --> 00:05:19.271
We're never going to undo the sins of

00:05:19.471 --> 00:05:20.490
us or our parents.

00:05:20.711 --> 00:05:21.252
It's going to be,

00:05:21.291 --> 00:05:22.112
we just have to invent.

00:05:22.492 --> 00:05:24.454
It's the movie The Martian, which is like,

00:05:24.634 --> 00:05:26.033
I'm just going to science the shit out

00:05:26.074 --> 00:05:26.235
of it.

00:05:26.295 --> 00:05:27.875
It's like, we have to keep going.

00:05:27.956 --> 00:05:29.115
It's not slowing down.

00:05:29.136 --> 00:05:30.797
Everybody's like, how do we slow AI down?

00:05:30.817 --> 00:05:31.398
I'm like, my man,

00:05:31.418 --> 00:05:32.077
jeans out of the bottle.

00:05:32.418 --> 00:05:35.379
I remember in two thousand ninety whatever

00:05:35.858 --> 00:05:37.298
when Napster was the thing.

00:05:37.879 --> 00:05:38.319
So, kids,

00:05:38.439 --> 00:05:39.500
you didn't always just be able to go

00:05:39.519 --> 00:05:41.321
to Spotify and just listen to whatever you

00:05:41.360 --> 00:05:41.641
wanted.

00:05:41.661 --> 00:05:42.821
You had to have these discs.

00:05:43.060 --> 00:05:43.901
And if you scratched it.

00:05:44.302 --> 00:05:46.281
But Napster was just like you just get

00:05:46.322 --> 00:05:46.742
a song.

00:05:46.841 --> 00:05:47.963
And like Metallica was like,

00:05:49.343 --> 00:05:50.403
and I heard someone smart was like,

00:05:50.442 --> 00:05:51.303
you never legislate.

00:05:51.384 --> 00:05:53.663
You can't legislate against technology.

00:05:53.824 --> 00:05:55.185
It's going to pop up somewhere else.

00:05:55.665 --> 00:05:58.125
And the smart people like Steve Jobs was

00:05:58.146 --> 00:05:58.646
like, OK.

00:05:59.446 --> 00:06:00.586
What if we have to come to a

00:06:00.646 --> 00:06:02.346
compromise where everybody gets it or else

00:06:02.447 --> 00:06:05.367
they're going to use alternative means of

00:06:05.468 --> 00:06:06.389
breaking the rules.

00:06:06.569 --> 00:06:08.029
Like you can go to Pirate Bay and

00:06:08.069 --> 00:06:09.189
get any video you want.

00:06:09.410 --> 00:06:10.610
But when I have Amazon and it's like

00:06:10.670 --> 00:06:11.310
two dollars,

00:06:11.331 --> 00:06:13.252
I'm like that that feels reasonable.

00:06:13.492 --> 00:06:13.992
I'll do that.

00:06:15.451 --> 00:06:16.932
Someone had someone pointed it out before.

00:06:16.973 --> 00:06:18.553
Like if you want people to stop just

00:06:18.593 --> 00:06:20.293
leaving trash in your public place,

00:06:20.615 --> 00:06:21.954
put garbage cans up,

00:06:22.894 --> 00:06:24.235
put garbage can and empty them.

00:06:24.375 --> 00:06:25.596
It's like they want to do the right

00:06:25.617 --> 00:06:25.896
thing.

00:06:26.036 --> 00:06:27.057
But if you make it too hard,

00:06:27.156 --> 00:06:27.997
they will do the wrong.

00:06:28.017 --> 00:06:28.557
There's a well.

00:06:29.423 --> 00:06:30.122
I'm done here.

00:06:30.502 --> 00:06:31.843
So we want to do the right thing.

00:06:31.884 --> 00:06:33.264
And maybe we have gone full circle,

00:06:33.283 --> 00:06:35.184
which is back to reimbursement.

00:06:35.423 --> 00:06:36.464
Maybe we just haven't hit the nail.

00:06:36.504 --> 00:06:38.745
Someone who's fifteen,

00:06:39.024 --> 00:06:40.225
who's going to be twenty five in ten

00:06:40.264 --> 00:06:41.906
years, probably has a better solution.

00:06:41.925 --> 00:06:44.206
Did you ever hear about three M like

00:06:44.245 --> 00:06:46.127
the tape company or whatever?

00:06:46.586 --> 00:06:48.966
They had this thing where they couldn't

00:06:49.528 --> 00:06:50.807
you know, they were engineers.

00:06:51.367 --> 00:06:53.129
And they had a bunch of engineers trying

00:06:53.149 --> 00:06:54.011
to figure out a problem.

00:06:54.250 --> 00:06:55.713
And they kept all doing the same things

00:06:55.733 --> 00:06:56.533
and getting no result.

00:06:56.733 --> 00:06:58.536
So this guy put the problem up on

00:06:58.555 --> 00:07:00.658
a website and put a bounty on it.

00:07:01.019 --> 00:07:01.500
And then like,

00:07:01.720 --> 00:07:03.201
and I might be making this up,

00:07:03.221 --> 00:07:05.624
but it was like a shepherd was like,

00:07:05.684 --> 00:07:07.165
why don't you use this method?

00:07:07.346 --> 00:07:08.447
And then they did it and it worked.

00:07:08.548 --> 00:07:10.670
It's like, because he, you can't.

00:07:11.511 --> 00:07:13.052
can't teach outside the box thinking

00:07:13.112 --> 00:07:14.932
unless you let people just leave the box

00:07:14.952 --> 00:07:16.333
the engineers were all in a lab the

00:07:16.353 --> 00:07:17.874
shepherd's on a hill and he had to

00:07:17.913 --> 00:07:19.115
solve a shepherd problem and he's like

00:07:19.154 --> 00:07:20.095
well this is the way to do it

00:07:20.415 --> 00:07:21.415
and they did it and then they figured

00:07:21.495 --> 00:07:25.577
out if we put bounties on this problem

00:07:25.598 --> 00:07:27.358
like whatever bounty the shepherd figured

00:07:27.418 --> 00:07:29.240
out was a million dollar problem they

00:07:29.259 --> 00:07:30.781
gained fifty grand they were like well

00:07:31.000 --> 00:07:32.422
that's a good roi and the shepherd's like

00:07:32.442 --> 00:07:33.081
great i'll buy more sheep

00:07:34.444 --> 00:07:35.045
We've got more sheep.

00:07:36.165 --> 00:07:38.867
So I love the policy people and the

00:07:39.007 --> 00:07:39.807
advocacy people,

00:07:40.088 --> 00:07:42.269
but the answer might be a podcast,

00:07:42.309 --> 00:07:44.550
or the answer might be we all do

00:07:44.610 --> 00:07:46.870
a flash mob at the Capitol.

00:07:46.930 --> 00:07:47.571
I don't know,

00:07:47.990 --> 00:07:49.831
but doing the same thing over and over

00:07:49.851 --> 00:07:51.252
again and getting crappier results.

00:07:51.673 --> 00:07:52.452
Not even the same results,

00:07:52.473 --> 00:07:53.473
the crappier results.

00:07:53.994 --> 00:07:55.714
We are losing ground here, guys.

00:07:55.754 --> 00:07:57.355
So let's think about it from this angle.

00:07:58.096 --> 00:07:59.516
As much as we're excited for their

00:07:59.576 --> 00:08:00.137
innovation,

00:08:00.737 --> 00:08:02.358
they still benefit from mentorship.

00:08:02.478 --> 00:08:02.778
Correct.

00:08:02.978 --> 00:08:04.540
So let's go with your next drink.

00:08:04.560 --> 00:08:04.639
Okay.

00:08:04.660 --> 00:08:05.920
All right.

00:08:05.940 --> 00:08:07.682
We've got a bunch of up and coming

00:08:07.721 --> 00:08:09.923
PTs here at CSM.

00:08:09.942 --> 00:08:11.363
They're about to turn twenty one and get

00:08:11.384 --> 00:08:12.064
their license.

00:08:12.725 --> 00:08:14.225
You are going to buy them their first

00:08:14.266 --> 00:08:14.586
beer.

00:08:14.607 --> 00:08:15.507
Okay.

00:08:15.526 --> 00:08:18.009
What advice do you want to tell them

00:08:18.189 --> 00:08:19.449
before they start their career?

00:08:20.151 --> 00:08:20.992
I would say,

00:08:22.273 --> 00:08:24.434
this is a quote from the seventies

00:08:24.454 --> 00:08:26.315
journalism, trust but verify,

00:08:26.855 --> 00:08:29.317
which is if someone tells you don't start

00:08:29.338 --> 00:08:30.798
a business until you're three years in,

00:08:31.199 --> 00:08:33.260
trust them, but then ask someone else.

00:08:35.071 --> 00:08:36.832
All advice isn't universal, right?

00:08:36.913 --> 00:08:38.315
There's always the outliers.

00:08:38.554 --> 00:08:39.557
I was told not to start a podcast

00:08:39.576 --> 00:08:40.498
because it would distract from me

00:08:40.538 --> 00:08:40.857
studying.

00:08:41.278 --> 00:08:41.719
And I was like,

00:08:41.759 --> 00:08:42.721
but you don't know how I study.

00:08:43.020 --> 00:08:44.602
And the person was right in that they

00:08:44.623 --> 00:08:44.863
were like,

00:08:45.083 --> 00:08:47.506
I hear you starting the side project when

00:08:47.787 --> 00:08:49.208
the important thing is in front of you.

00:08:49.269 --> 00:08:49.990
And I was like, I...

00:08:51.283 --> 00:08:52.663
I learn a lot from doing this weird

00:08:52.683 --> 00:08:52.964
thing.

00:08:53.264 --> 00:08:54.465
In fact, I learn in different ways.

00:08:54.485 --> 00:08:55.846
And then when I sit down to study,

00:08:56.285 --> 00:08:57.346
I come at it differently.

00:08:57.986 --> 00:08:59.408
So I would say there's a lot of

00:08:59.447 --> 00:08:59.827
advice.

00:08:59.847 --> 00:09:00.807
There are people on stages.

00:09:01.008 --> 00:09:02.188
They are not trying to deceive you.

00:09:02.389 --> 00:09:04.129
They are just giving you their advice from

00:09:04.169 --> 00:09:05.331
their singular point of view.

00:09:05.730 --> 00:09:06.350
And I want you to take

00:09:07.392 --> 00:09:08.292
the greatest hits,

00:09:08.831 --> 00:09:10.092
and then slam that all together.

00:09:10.673 --> 00:09:12.253
And if you get to a point where

00:09:12.273 --> 00:09:13.433
the greatest hits aren't doing it for you,

00:09:14.014 --> 00:09:15.533
start getting more greatest hits.

00:09:15.754 --> 00:09:17.174
Lifelong learning is cool,

00:09:18.315 --> 00:09:19.375
but maybe there's a better term,

00:09:19.395 --> 00:09:21.975
which is lifelong adapting,

00:09:22.015 --> 00:09:23.277
which is you don't have to be the

00:09:23.317 --> 00:09:24.456
same person that just gets old.

00:09:24.697 --> 00:09:26.097
You're a different person each time.

00:09:27.618 --> 00:09:30.359
Go with it.

00:09:30.379 --> 00:09:30.639
I love that.

00:09:30.658 --> 00:09:30.778
Yeah.

00:09:30.798 --> 00:09:31.120
All right.

00:09:31.139 --> 00:09:31.480
She made that up.

00:09:31.500 --> 00:09:32.320
That was perfect.

00:09:32.799 --> 00:09:34.421
Goes off the cuff is what we've grown

00:09:34.441 --> 00:09:35.160
to love him for.

00:09:35.721 --> 00:09:36.121
All right.

00:09:36.562 --> 00:09:37.001
Next drink.

00:09:37.022 --> 00:09:37.101
Okay.

00:09:38.022 --> 00:09:39.962
Someone has just seen your podcast at CSM.

00:09:39.982 --> 00:09:40.764
Yeah.

00:09:40.864 --> 00:09:41.403
Excuse me.

00:09:41.683 --> 00:09:43.264
They come up to you and they ask

00:09:43.304 --> 00:09:44.245
for the specials.

00:09:44.664 --> 00:09:48.267
What episodes do you want them to go

00:09:48.326 --> 00:09:49.086
back to?

00:09:49.177 --> 00:09:50.158
This is great.

00:09:50.980 --> 00:09:53.024
Um, I was, do you know Chad cook?

00:09:53.423 --> 00:09:53.683
Yes.

00:09:53.703 --> 00:09:55.267
So Chad cook did,

00:09:55.287 --> 00:09:56.568
do you know what predatory journals are?

00:09:56.788 --> 00:09:57.649
Yes.

00:09:57.669 --> 00:10:00.214
So predatory journals are anybody can get

00:10:00.254 --> 00:10:02.076
published, but I mean,

00:10:03.222 --> 00:10:04.083
they'll publish anything.

00:10:04.344 --> 00:10:06.806
So Chad did one where predatory journals

00:10:06.846 --> 00:10:08.466
come to Chad Cook because he's Chad Cook

00:10:08.746 --> 00:10:09.668
and they're just like, publish here,

00:10:09.687 --> 00:10:10.928
publish here.

00:10:11.068 --> 00:10:13.890
So he wanted to show that he literally

00:10:13.910 --> 00:10:17.153
could fling trash at them and pay the

00:10:17.193 --> 00:10:18.235
fee and it would get published.

00:10:18.634 --> 00:10:20.296
So he did a study that was so

00:10:20.355 --> 00:10:21.996
tongue-in-cheek that the tongue actually

00:10:22.017 --> 00:10:23.298
just came outside of the cheek.

00:10:23.938 --> 00:10:28.581
And it was repeated cervical manipulations

00:10:30.166 --> 00:10:32.028
on a post-mortem person.

00:10:32.227 --> 00:10:32.889
Essentially, they were like,

00:10:32.908 --> 00:10:34.289
so we had a patient who died.

00:10:34.791 --> 00:10:35.591
Twenty minutes later,

00:10:35.692 --> 00:10:36.993
we did repeated neck manips,

00:10:37.033 --> 00:10:38.114
and then they came back to life.

00:10:38.433 --> 00:10:40.416
They were showing any reasonable person

00:10:40.456 --> 00:10:41.437
who read this would be like,

00:10:41.717 --> 00:10:42.538
this is insane.

00:10:43.178 --> 00:10:44.179
And they published it.

00:10:44.966 --> 00:10:46.067
And it was just like, see,

00:10:46.248 --> 00:10:47.208
they'll publish anything.

00:10:47.590 --> 00:10:49.392
So I want trust but verify with that.

00:10:50.153 --> 00:10:50.933
And the second one,

00:10:52.255 --> 00:10:54.177
so when you go on Spotify or Apple,

00:10:54.339 --> 00:10:55.620
you can only see the last two or

00:10:55.639 --> 00:10:56.500
three hundred episodes.

00:10:56.961 --> 00:10:57.842
So every time you publish one,

00:10:57.962 --> 00:10:58.604
one falls off.

00:10:59.184 --> 00:10:59.966
So if there's good ones,

00:11:00.025 --> 00:11:00.687
I try to make sure,

00:11:01.940 --> 00:11:03.542
repost it so it doesn't fall off the

00:11:03.562 --> 00:11:03.861
back.

00:11:04.341 --> 00:11:05.964
But, um,

00:11:05.984 --> 00:11:08.125
I went on a service learning trip in

00:11:08.145 --> 00:11:09.326
my third year PT school.

00:11:09.768 --> 00:11:10.948
I was one foot out the door.

00:11:10.969 --> 00:11:12.570
I was going to graduate because I mean,

00:11:12.750 --> 00:11:14.192
if you're close to the end, graduate,

00:11:14.211 --> 00:11:14.893
still going to owe the money.

00:11:15.613 --> 00:11:18.135
Um, but, uh, I was, I was like,

00:11:18.196 --> 00:11:19.037
I don't know where I fit.

00:11:19.376 --> 00:11:20.378
I don't know where I fit in the

00:11:20.437 --> 00:11:20.857
profession.

00:11:21.278 --> 00:11:22.620
So we were in Costa Rica for two

00:11:22.659 --> 00:11:23.000
weeks.

00:11:23.520 --> 00:11:24.841
We worked at an orphanage,

00:11:25.263 --> 00:11:26.043
but I still was like,

00:11:26.703 --> 00:11:28.285
cool when i get back to america my

00:11:28.326 --> 00:11:29.386
problems are gonna still be there and i

00:11:29.407 --> 00:11:30.948
don't know what i'm doing but i got

00:11:30.989 --> 00:11:33.711
paired up with this one young man who

00:11:33.731 --> 00:11:38.256
had just turned who had uh uh m

00:11:38.876 --> 00:11:42.341
d let's go dystrophy uh and for two

00:11:42.380 --> 00:11:43.783
weeks like just happiest kid in the world

00:11:44.163 --> 00:11:45.725
like just happy and i'm like but you're

00:11:45.745 --> 00:11:47.046
in an orphanage you don't even own your

00:11:47.086 --> 00:11:48.147
own clothes like

00:11:49.087 --> 00:11:50.210
I went down there to be like,

00:11:50.370 --> 00:11:51.731
I can't wait to show you how smart

00:11:51.772 --> 00:11:52.091
we're all.

00:11:52.412 --> 00:11:53.232
Talk to your students.

00:11:53.734 --> 00:11:54.595
And look how smart I am.

00:11:54.634 --> 00:11:55.456
And I'm just sitting there going,

00:11:56.076 --> 00:11:57.138
what is your secret,

00:11:57.239 --> 00:11:59.642
kid in an orphanage in Costa Rica who

00:11:59.662 --> 00:12:00.562
doesn't own his own clothes,

00:12:00.602 --> 00:12:03.385
who's in a Tilton Space wheelchair all

00:12:03.426 --> 00:12:03.667
day?

00:12:03.907 --> 00:12:05.589
And you wake up and you're like, hola.

00:12:05.629 --> 00:12:07.250
And I'm like, what is your deal?

00:12:07.410 --> 00:12:07.591
Yeah.

00:12:08.111 --> 00:12:10.893
And then I got angry because I wasn't

00:12:10.913 --> 00:12:11.474
able to help him.

00:12:11.494 --> 00:12:12.394
He had muscular dystrophy.

00:12:12.533 --> 00:12:14.735
He's just going to degrade.

00:12:14.754 --> 00:12:16.096
I mean,

00:12:16.155 --> 00:12:18.116
he was past the average age for someone

00:12:18.136 --> 00:12:18.797
with his condition.

00:12:19.356 --> 00:12:22.359
And spring break was right after our trip.

00:12:22.619 --> 00:12:23.698
So you're a bunch of twenty five year

00:12:23.739 --> 00:12:23.918
olds.

00:12:24.038 --> 00:12:25.100
I was like thirty five,

00:12:25.220 --> 00:12:26.220
but all my classmates were twenty five.

00:12:26.240 --> 00:12:28.961
So we rented Airbnbs and stayed in the

00:12:29.182 --> 00:12:29.981
jungle with monkeys.

00:12:30.581 --> 00:12:32.482
And the first night I'm there,

00:12:32.503 --> 00:12:34.264
I'm like angry because I'm like,

00:12:34.283 --> 00:12:35.565
we left him no better than we found

00:12:35.585 --> 00:12:35.684
him.

00:12:36.669 --> 00:12:38.232
He's happy, but I'm pissed.

00:12:38.413 --> 00:12:40.177
So I started a GoFundMe page because my

00:12:40.216 --> 00:12:43.121
professor was a mobility specialist.

00:12:43.282 --> 00:12:43.682
And I was like,

00:12:43.702 --> 00:12:44.644
if you were in the United States,

00:12:44.664 --> 00:12:45.245
what would you get?

00:12:45.485 --> 00:12:46.027
And she was like, well,

00:12:46.047 --> 00:12:48.471
he would get a crazy expensive wheelchair.

00:12:49.385 --> 00:12:49.905
And she's like,

00:12:50.405 --> 00:12:51.687
what do you just turn into a learning

00:12:51.726 --> 00:12:52.366
moment, teaching moment?

00:12:52.447 --> 00:12:53.567
What do you think that would cost?

00:12:53.628 --> 00:12:55.168
And I'm like, I don't know, ten grand.

00:12:55.207 --> 00:12:56.749
And she's like, oh, let's sit down.

00:12:57.548 --> 00:12:59.009
So she sat like almost like we played

00:12:59.049 --> 00:12:59.570
Battleship.

00:12:59.669 --> 00:13:00.671
She was like, tell me about him.

00:13:00.750 --> 00:13:01.630
And I was like this and this.

00:13:01.691 --> 00:13:02.071
And she's like,

00:13:02.091 --> 00:13:03.211
do you think he needs this for this?

00:13:03.251 --> 00:13:03.711
And I was like this.

00:13:04.091 --> 00:13:06.312
So she's building the chair on a website,

00:13:06.493 --> 00:13:09.453
like building a car scratch as I'm telling

00:13:09.474 --> 00:13:09.573
her.

00:13:09.594 --> 00:13:10.094
And then she's like,

00:13:10.153 --> 00:13:10.894
what do you think it costs?

00:13:10.914 --> 00:13:11.274
And I was like.

00:13:12.697 --> 00:13:13.697
And she was like, okay.

00:13:13.876 --> 00:13:15.138
And she like hits enter and like spins

00:13:15.158 --> 00:13:15.878
the laptop around.

00:13:16.038 --> 00:13:16.457
And it was like,

00:13:16.898 --> 00:13:18.018
thirty six thousand dollars.

00:13:18.719 --> 00:13:18.778
Wow.

00:13:18.798 --> 00:13:21.739
And he doesn't own his own clothes.

00:13:21.759 --> 00:13:23.759
So I'm like, all right, but I'm angry.

00:13:23.879 --> 00:13:25.360
And I just started the podcast maybe like

00:13:25.419 --> 00:13:26.279
six months before that.

00:13:27.041 --> 00:13:28.221
And when I got back to the US,

00:13:28.260 --> 00:13:28.740
I was like,

00:13:28.860 --> 00:13:30.000
so I started the GoFundMe page while I

00:13:30.020 --> 00:13:31.182
was drunk and on spring break.

00:13:33.250 --> 00:13:34.692
I just started telling a story over and

00:13:34.731 --> 00:13:35.272
over and over again.

00:13:35.292 --> 00:13:35.731
And I was like, hey,

00:13:35.751 --> 00:13:36.493
give me five bucks.

00:13:36.513 --> 00:13:37.033
Give me five bucks.

00:13:37.052 --> 00:13:38.113
I was smart enough to go for the

00:13:38.192 --> 00:13:38.734
easy ask.

00:13:38.774 --> 00:13:39.134
And of course,

00:13:39.193 --> 00:13:40.173
no one gave me five bucks because if

00:13:40.193 --> 00:13:40.975
you're going to take your wallet out,

00:13:40.995 --> 00:13:42.115
you're going to do twenty because it's

00:13:42.154 --> 00:13:42.375
easy.

00:13:42.394 --> 00:13:43.155
So bang, bang, bang.

00:13:44.669 --> 00:13:45.450
the more we raise,

00:13:45.470 --> 00:13:46.009
the more people are like,

00:13:46.049 --> 00:13:47.091
what's that kid doing?

00:13:47.130 --> 00:13:47.931
He seems pissed.

00:13:48.291 --> 00:13:49.851
And then like, someone would be like,

00:13:50.152 --> 00:13:51.611
if you raise a thousand dollars in the

00:13:51.652 --> 00:13:52.732
next three days, I'll match it.

00:13:53.033 --> 00:13:53.773
So it was like a thousand.

00:13:53.793 --> 00:13:54.153
We too.

00:13:54.393 --> 00:13:55.293
And then a company was like,

00:13:55.413 --> 00:13:56.874
I'll throw in two grand.

00:13:57.153 --> 00:13:58.073
And then per mobile,

00:13:58.094 --> 00:13:59.174
I want to say their name as much

00:13:59.195 --> 00:13:59.674
as possible.

00:14:00.095 --> 00:14:02.255
The wheelchair company saw what I was

00:14:02.296 --> 00:14:03.296
doing and they were like, so that's,

00:14:03.456 --> 00:14:05.116
thirty whatever thousand dollars what if

00:14:05.136 --> 00:14:07.298
we made it like what if we so

00:14:07.317 --> 00:14:09.339
their price was coming down we've got a

00:14:09.558 --> 00:14:11.559
display model we can give you and the

00:14:11.580 --> 00:14:12.899
price is coming down the money's going up

00:14:13.139 --> 00:14:14.461
so we raised like thirty three thousand

00:14:14.480 --> 00:14:17.062
dollars in sixty six days and I was

00:14:17.101 --> 00:14:18.643
like I'm not a mathematician we raised two

00:14:18.663 --> 00:14:20.423
thousand dollars a day just because we

00:14:20.462 --> 00:14:22.803
just kept repeating and then the school

00:14:22.825 --> 00:14:24.004
got a hold of the idea they were

00:14:24.024 --> 00:14:25.326
like some students doing a weird thing

00:14:25.466 --> 00:14:26.745
they paid for me to go to Costa

00:14:26.785 --> 00:14:29.006
Rica with a professor because I didn't

00:14:29.027 --> 00:14:29.967
speak any Spanish and

00:14:30.967 --> 00:14:33.610
And we gave him the chair and it

00:14:33.649 --> 00:14:36.250
was like a full circle moment because we

00:14:36.270 --> 00:14:37.611
changed his minute to minute existence.

00:14:37.631 --> 00:14:38.133
And I was like,

00:14:38.572 --> 00:14:39.813
now I can walk across the stage of

00:14:39.854 --> 00:14:40.913
graduation and be like,

00:14:41.153 --> 00:14:42.995
we did we did at least one thing.

00:14:43.416 --> 00:14:44.296
And it sort of showed me that you

00:14:44.316 --> 00:14:47.518
could just do stuff without permission and

00:14:47.638 --> 00:14:49.360
that stuff could be good and it didn't

00:14:49.379 --> 00:14:50.100
have to be traditional.

00:14:50.679 --> 00:14:52.601
Like there was no manual for that.

00:14:52.621 --> 00:14:54.283
There's no syllabus for this.

00:14:54.423 --> 00:14:55.844
This was see a problem.

00:14:56.703 --> 00:15:00.086
solve it which is also ironically uh david

00:15:00.105 --> 00:15:01.385
petrino who i got a chance to work

00:15:01.405 --> 00:15:03.206
with at mount sinai he's the director of

00:15:03.287 --> 00:15:04.888
rehab innovation it's literally his job

00:15:04.908 --> 00:15:07.369
title and his definite definition of

00:15:07.389 --> 00:15:09.629
innovation working at a large hospital

00:15:09.669 --> 00:15:11.370
system with access to technology and this

00:15:11.389 --> 00:15:13.791
and this is the most stunningly simple

00:15:13.831 --> 00:15:15.432
definition of innovation find a problem

00:15:15.591 --> 00:15:17.212
that no one else is solving solve that

00:15:17.852 --> 00:15:18.413
you are innovative.

00:15:18.613 --> 00:15:19.813
It doesn't need to be lasers,

00:15:19.833 --> 00:15:21.594
it doesn't need to be AI,

00:15:21.693 --> 00:15:24.754
it can be, it should be stunningly simple,

00:15:25.095 --> 00:15:25.775
so it's repeatable.

00:15:25.995 --> 00:15:26.696
Because if it's not,

00:15:27.395 --> 00:15:27.995
no one's gonna do it.

00:15:28.056 --> 00:15:28.916
So technically,

00:15:28.976 --> 00:15:30.017
we were innovative because we saw a

00:15:30.037 --> 00:15:30.437
problem,

00:15:30.716 --> 00:15:32.918
because that orphanage had medical

00:15:32.937 --> 00:15:34.278
schools, dental schools, PT schools,

00:15:34.317 --> 00:15:36.019
around the country, constantly going in.

00:15:36.038 --> 00:15:37.458
It's one way they funded themselves.

00:15:38.158 --> 00:15:40.399
Medical tourism, right, in a good way.

00:15:40.419 --> 00:15:41.639
There's some problems about that,

00:15:41.659 --> 00:15:43.260
but we'll talk about that in November.

00:15:43.321 --> 00:15:44.360
And it really just showed me, like,

00:15:44.461 --> 00:15:45.822
if you just give a shit enough,

00:15:46.542 --> 00:15:47.403
you can kind of solve it.

00:15:48.043 --> 00:15:48.982
And if you get more people to give

00:15:49.003 --> 00:15:50.683
a shit, it's easier and faster.

00:15:50.924 --> 00:15:52.225
So that was probably my favorite episode.

00:15:52.384 --> 00:15:53.666
The Chad Cook one was just hysterical.

00:15:53.706 --> 00:15:56.207
People would reference that a lot.

00:15:56.447 --> 00:15:58.509
But the Hainer episode was the money ball.

00:15:59.706 --> 00:16:01.207
What I really like about that story

00:16:01.248 --> 00:16:01.488
though,

00:16:01.548 --> 00:16:03.708
is you took the thing they told you

00:16:03.989 --> 00:16:05.389
was probably not a good idea,

00:16:06.431 --> 00:16:08.851
but then you leveraged that to create

00:16:08.912 --> 00:16:11.293
something that was meaningful because

00:16:11.332 --> 00:16:13.114
that's the way you learn and that's the

00:16:13.153 --> 00:16:14.434
way you progress.

00:16:14.914 --> 00:16:15.535
So I think,

00:16:15.816 --> 00:16:17.576
especially for our new students and our

00:16:17.636 --> 00:16:18.317
new grads,

00:16:18.817 --> 00:16:20.999
when we're looking at those gifts that we

00:16:21.038 --> 00:16:23.340
have, you know yourself,

00:16:23.740 --> 00:16:25.201
you know what you're good at,

00:16:25.821 --> 00:16:26.902
you know the way you learn,

00:16:26.922 --> 00:16:28.482
you know the way you drive change.

00:16:29.115 --> 00:16:31.837
Sometimes you need to trust that gut

00:16:32.038 --> 00:16:32.578
feeling.

00:16:32.619 --> 00:16:32.859
Yeah.

00:16:33.099 --> 00:16:34.120
So there's some walls too.

00:16:34.539 --> 00:16:35.841
So I started a podcast and this isn't

00:16:35.881 --> 00:16:36.902
a knock on my classmates,

00:16:37.263 --> 00:16:39.163
but like the thirty seven people sitting

00:16:39.183 --> 00:16:41.125
next to me every day when I was

00:16:41.186 --> 00:16:42.626
launching this crazy thing that's still

00:16:42.647 --> 00:16:43.388
been around for ten years,

00:16:43.548 --> 00:16:44.327
they were not impressed.

00:16:44.989 --> 00:16:45.990
And that's not a knock on them.

00:16:46.570 --> 00:16:46.870
They didn't.

00:16:47.691 --> 00:16:48.631
It was one more thing.

00:16:48.652 --> 00:16:48.772
I mean,

00:16:48.831 --> 00:16:50.033
I have other crazy ideas that never go

00:16:50.092 --> 00:16:50.153
off.

00:16:50.173 --> 00:16:50.812
I mean,

00:16:50.832 --> 00:16:52.235
this looks like I did one thing and

00:16:52.274 --> 00:16:52.615
it made,

00:16:52.934 --> 00:16:53.875
I have a lot of things that don't

00:16:53.916 --> 00:16:54.115
work.

00:16:54.735 --> 00:16:55.917
So they're like, here's one more thing.

00:16:56.217 --> 00:16:57.798
When you start on a thing and it's

00:16:57.938 --> 00:17:00.159
in your gut and other people don't,

00:17:00.240 --> 00:17:01.321
it's not that they don't believe you.

00:17:01.380 --> 00:17:02.221
They can't see it.

00:17:02.361 --> 00:17:02.662
Right.

00:17:02.802 --> 00:17:04.644
Even if you explain it a hundred times,

00:17:05.505 --> 00:17:06.404
sometimes you can't,

00:17:06.464 --> 00:17:07.726
you can't just do this and be like,

00:17:07.806 --> 00:17:08.406
there it is.

00:17:08.707 --> 00:17:09.607
And they're like, all right, man,

00:17:09.647 --> 00:17:10.327
let's cool.

00:17:10.788 --> 00:17:12.230
So I have learned number one,

00:17:13.321 --> 00:17:16.463
You have to get to step fifteen before

00:17:16.483 --> 00:17:17.545
people start to be like, huh.

00:17:17.785 --> 00:17:18.945
And it's probably not going to be the

00:17:18.965 --> 00:17:19.646
people around you.

00:17:19.866 --> 00:17:20.646
Right.

00:17:20.988 --> 00:17:22.469
And when you see someone,

00:17:22.509 --> 00:17:23.450
if someone comes with you, like,

00:17:23.569 --> 00:17:24.250
I have an idea.

00:17:24.971 --> 00:17:25.971
Don't shit on it.

00:17:26.991 --> 00:17:27.613
Absolutely.

00:17:27.653 --> 00:17:29.094
But not even just don't shit on it.

00:17:29.114 --> 00:17:29.294
Like,

00:17:29.933 --> 00:17:31.355
put yourself back in that spot and be

00:17:31.375 --> 00:17:32.796
like, I might not see it now,

00:17:33.076 --> 00:17:34.698
but they're not asking me to approve or

00:17:34.738 --> 00:17:35.679
disprove of this idea.

00:17:36.239 --> 00:17:37.740
They might just need to say it.

00:17:37.960 --> 00:17:38.160
Yes.

00:17:38.200 --> 00:17:38.820
Fifty times.

00:17:39.240 --> 00:17:39.862
Let them say it.

00:17:40.781 --> 00:17:42.063
I used to be a rock radio DJ.

00:17:43.084 --> 00:17:44.704
we would make fun of things like if

00:17:44.726 --> 00:17:45.846
someone did something stupid on the night

00:17:45.967 --> 00:17:47.228
before we would that would be all we

00:17:47.248 --> 00:17:48.929
talk about the next day and that's funny

00:17:50.069 --> 00:17:51.912
i now i'm older and if you come

00:17:51.932 --> 00:17:52.731
to me and you tell me you love

00:17:52.852 --> 00:17:55.615
you like the northeast champion of pokemon

00:17:55.875 --> 00:17:57.817
like i would have tanked on p i

00:17:57.836 --> 00:17:59.597
would have dunked on like that's dumb

00:17:59.657 --> 00:18:02.059
listen to whatever now i don't like

00:18:02.380 --> 00:18:04.481
pokemon i'm like look how excited that

00:18:04.521 --> 00:18:06.903
girl is about pokemon i want to focus

00:18:06.943 --> 00:18:08.645
on the excitement and i don't care what

00:18:08.665 --> 00:18:10.287
it is you like gardening i'm like tell

00:18:10.307 --> 00:18:11.208
me why you like gardening

00:18:11.488 --> 00:18:12.208
What do you like about that?

00:18:12.327 --> 00:18:13.567
Oh, I love to watch something grow.

00:18:13.587 --> 00:18:14.128
That's awesome.

00:18:14.528 --> 00:18:15.648
So boil it down to what it is.

00:18:15.709 --> 00:18:16.669
It's not about Pokemon.

00:18:16.749 --> 00:18:17.548
It's not about gardening.

00:18:17.709 --> 00:18:19.349
It's about the elements of,

00:18:19.369 --> 00:18:20.609
if you want to get all sciencey,

00:18:20.650 --> 00:18:22.009
break it down to whatever the elements of.

00:18:22.710 --> 00:18:24.109
People used to shit on me, like, oh,

00:18:24.130 --> 00:18:25.411
you're doing that podcast still?

00:18:25.711 --> 00:18:26.611
And I'm like, yeah,

00:18:26.651 --> 00:18:28.250
I'm having conversations with super smart

00:18:28.270 --> 00:18:29.892
people that you read books that they

00:18:29.951 --> 00:18:31.251
write, and I hang out with them,

00:18:31.592 --> 00:18:32.912
and I can ask them anything I want.

00:18:32.951 --> 00:18:33.692
And when I put it that way,

00:18:33.711 --> 00:18:34.592
they're like, oh, shit,

00:18:34.612 --> 00:18:35.573
that feels like a life hack.

00:18:35.613 --> 00:18:35.992
I'm like, it is.

00:18:36.012 --> 00:18:36.393
It is.

00:18:37.913 --> 00:18:39.838
So what up, podcast boy?

00:18:39.979 --> 00:18:42.125
Isn't the dunk you think it is?

00:18:42.204 --> 00:18:42.946
Because I like it.

00:18:43.394 --> 00:18:46.256
It sounds like you've defined, well,

00:18:46.276 --> 00:18:47.957
we know you've defined yourself by not

00:18:47.997 --> 00:18:48.757
having boundaries.

00:18:48.856 --> 00:18:49.317
Yeah.

00:18:49.337 --> 00:18:51.358
Your next drink involves a boundary,

00:18:51.398 --> 00:18:51.659
though.

00:18:51.759 --> 00:18:53.680
Okay, hit me.

00:18:53.700 --> 00:18:53.819
Okay.

00:18:53.859 --> 00:18:54.780
It is a shot roulette.

00:18:55.421 --> 00:18:55.981
Okay.

00:18:56.001 --> 00:18:57.501
I'm going to give you three topics.

00:18:57.521 --> 00:18:58.103
Go.

00:18:58.143 --> 00:18:59.222
You can only talk about one.

00:18:59.242 --> 00:18:59.323
Okay.

00:18:59.364 --> 00:19:00.703
Well, good.

00:19:01.023 --> 00:19:01.884
That is a hard thing,

00:19:01.924 --> 00:19:03.066
me not talking about something.

00:19:03.086 --> 00:19:03.465
You ready?

00:19:03.605 --> 00:19:03.786
Go.

00:19:04.165 --> 00:19:04.426
All right.

00:19:04.527 --> 00:19:06.528
Option one, APTA membership.

00:19:06.907 --> 00:19:08.288
What would you do on day one if

00:19:08.328 --> 00:19:09.529
you were suddenly in charge?

00:19:09.549 --> 00:19:10.269
Ooh, I like that one.

00:19:10.430 --> 00:19:12.132
Two, AI and PT.

00:19:12.211 --> 00:19:14.173
What's the bold claim you stand by even

00:19:14.213 --> 00:19:15.154
if people disagree?

00:19:15.835 --> 00:19:18.417
Three, the PT hill you'll die on.

00:19:18.557 --> 00:19:20.420
What's the opinion you refuse to let go

00:19:20.559 --> 00:19:20.740
of?

00:19:22.040 --> 00:19:23.001
So I'm going to go outside the rules

00:19:23.021 --> 00:19:23.382
again.

00:19:23.623 --> 00:19:24.663
I'll leave AI off the table.

00:19:24.683 --> 00:19:25.544
We'll talk about that enough.

00:19:25.825 --> 00:19:27.125
I'll talk about if I got hired by

00:19:27.185 --> 00:19:28.567
APTA, what would I do?

00:19:28.807 --> 00:19:29.647
And the hill,

00:19:29.788 --> 00:19:30.888
because I would die on this hill.

00:19:31.750 --> 00:19:31.970
So...

00:19:33.646 --> 00:19:35.048
the people that are walking around us

00:19:35.248 --> 00:19:37.969
right now like if they did the math

00:19:38.009 --> 00:19:40.009
on why they came to csm members or

00:19:40.029 --> 00:19:42.590
not the math don't math for ceus that's

00:19:42.611 --> 00:19:45.991
not why you're here i don't think apta

00:19:46.071 --> 00:19:48.492
is a membership organization because

00:19:48.553 --> 00:19:50.394
membership is a how like then by

00:19:50.433 --> 00:19:51.934
definition netflix is a membership

00:19:51.974 --> 00:19:53.714
organization because i pay and i have

00:19:53.795 --> 00:19:54.796
access i'm a member

00:19:55.375 --> 00:19:56.757
But the two different things between

00:19:56.798 --> 00:19:58.940
Netflix and APTA is Netflix lets you have

00:19:59.000 --> 00:20:01.582
access to data or movies,

00:20:02.063 --> 00:20:05.306
and APTA lets you have access to people.

00:20:05.705 --> 00:20:08.388
So you're a belonging organization.

00:20:09.181 --> 00:20:11.042
The line that I hope APTA steals for

00:20:11.083 --> 00:20:13.384
CSM next year is come to CSM.

00:20:13.625 --> 00:20:13.904
Why?

00:20:14.265 --> 00:20:15.567
And some people might list features,

00:20:15.767 --> 00:20:16.606
feature, feature, feature.

00:20:16.626 --> 00:20:18.388
We have this many speakers and this many

00:20:18.409 --> 00:20:19.910
this and this many CUs and this many

00:20:19.930 --> 00:20:20.230
vendors.

00:20:20.631 --> 00:20:20.810
No,

00:20:21.191 --> 00:20:23.753
see future versions of yourself walking

00:20:23.773 --> 00:20:27.175
around everywhere or find where that

00:20:27.217 --> 00:20:29.357
future version of yourself is.

00:20:29.679 --> 00:20:32.181
Find people that you don't like their

00:20:32.260 --> 00:20:34.522
viewpoint and figure out why and be like,

00:20:34.542 --> 00:20:35.042
that's cool.

00:20:35.083 --> 00:20:35.743
You can have that.

00:20:36.980 --> 00:20:38.442
I'm just gonna, I don't like that.

00:20:38.782 --> 00:20:40.484
And then find people you appreciate their

00:20:40.505 --> 00:20:40.905
viewpoint.

00:20:41.086 --> 00:20:43.249
And don't just follow it dogmatically

00:20:43.890 --> 00:20:44.931
until you run off the hill like a

00:20:44.971 --> 00:20:45.231
lemming.

00:20:45.571 --> 00:20:46.192
I kinda like that.

00:20:46.874 --> 00:20:47.575
Which parts do you like?

00:20:47.634 --> 00:20:48.816
I like this, this, not this, this.

00:20:48.876 --> 00:20:49.477
Great, take that.

00:20:50.038 --> 00:20:51.539
So I would say we need to lean

00:20:51.559 --> 00:20:52.201
into that more.

00:20:52.721 --> 00:20:53.542
How do you do that?

00:20:54.344 --> 00:20:56.046
the hell I will die on is this

00:20:56.205 --> 00:20:56.665
is not,

00:20:57.267 --> 00:20:58.827
this profession is not a tell business.

00:20:59.489 --> 00:21:01.289
We are in show business.

00:21:01.390 --> 00:21:02.691
And that doesn't mean you need to have

00:21:02.711 --> 00:21:04.752
a ticky-tock and do dance and do,

00:21:04.833 --> 00:21:05.733
I don't do any of the dancing.

00:21:05.753 --> 00:21:07.935
You're welcome in videos.

00:21:08.395 --> 00:21:08.596
But it,

00:21:09.497 --> 00:21:10.457
The more you show,

00:21:11.038 --> 00:21:12.218
the more people will understand,

00:21:12.397 --> 00:21:13.659
the more the profession will grow.

00:21:14.699 --> 00:21:16.519
Some people get annoyed by missed or

00:21:16.559 --> 00:21:18.339
disinformation or what they determine as

00:21:18.421 --> 00:21:19.381
missed or disinformation.

00:21:19.621 --> 00:21:20.461
There's no internet police.

00:21:20.601 --> 00:21:21.501
You can't get that removed,

00:21:21.781 --> 00:21:23.863
but you can dilute it by putting out

00:21:24.063 --> 00:21:25.323
tons and tons and tons and tons of

00:21:25.442 --> 00:21:26.324
good information.

00:21:27.923 --> 00:21:29.444
So I would say we're a belonging

00:21:30.444 --> 00:21:32.506
organization that's masquerading as a

00:21:32.566 --> 00:21:34.267
professional association, which we are,

00:21:34.547 --> 00:21:37.248
but this is why people come and

00:21:38.621 --> 00:21:40.582
fifteen thousand people are here out of a

00:21:40.761 --> 00:21:42.163
profession of three hundred thousand

00:21:42.762 --> 00:21:44.784
that's a fraction of something i don't

00:21:44.804 --> 00:21:45.644
know what it is i can't do math

00:21:45.663 --> 00:21:48.705
fast but you can reach these people with

00:21:48.726 --> 00:21:51.487
these stupid little devices because if i

00:21:51.767 --> 00:21:53.647
belong to apta and then i go around

00:21:53.667 --> 00:21:55.828
the sun once right for twelve months and

00:21:55.868 --> 00:21:58.131
i don't feel because i can't come to

00:21:58.171 --> 00:22:00.271
a conference it's not the only way so

00:22:00.311 --> 00:22:02.952
but if state chapters are outmanned and

00:22:03.032 --> 00:22:04.433
outgunned and underfunded it's not their

00:22:04.453 --> 00:22:04.773
fault

00:22:05.805 --> 00:22:06.605
Sections and academies,

00:22:06.826 --> 00:22:07.686
they all want to do the right thing.

00:22:07.707 --> 00:22:08.188
They're great.

00:22:09.249 --> 00:22:09.950
You need to show more.

00:22:10.009 --> 00:22:10.691
And that's my lens.

00:22:10.770 --> 00:22:11.632
I'm a communications guy.

00:22:11.791 --> 00:22:12.051
Of course,

00:22:12.071 --> 00:22:13.334
I'm going to think it's a communications

00:22:13.653 --> 00:22:15.195
problem and solution.

00:22:15.236 --> 00:22:17.198
But that would be my hill to die

00:22:17.218 --> 00:22:18.419
on and APTA statement.

00:22:18.439 --> 00:22:19.240
All right.

00:22:19.259 --> 00:22:20.741
Tell me your parting shot.

00:22:20.981 --> 00:22:22.742
My parting shot is... Oh,

00:22:22.762 --> 00:22:23.284
I love this one.

00:22:23.324 --> 00:22:24.203
Wait, let's do the graphic.

00:22:24.564 --> 00:22:25.144
Do the graphic.

00:22:25.845 --> 00:22:26.685
You have a graphic?

00:22:26.746 --> 00:22:27.365
Yeah, I'll do this.

00:22:27.486 --> 00:22:27.685
Boom.

00:22:27.705 --> 00:22:30.667
This is the parting shot.

00:22:31.229 --> 00:22:32.630
One last mic drop moment.

00:22:33.289 --> 00:22:34.090
No pressure.

00:22:34.530 --> 00:22:36.692
Just your legacy on the line.

00:22:37.913 --> 00:22:39.074
Is pressure filled when it is you?

00:22:39.094 --> 00:22:40.555
Literally his legacy on the line.

00:22:40.615 --> 00:22:41.055
Ten years.

00:22:41.075 --> 00:22:42.976
So if I were to get a tattoo...

00:22:44.674 --> 00:22:45.756
Uh, I know, but I would,

00:22:46.056 --> 00:22:46.556
this would be it.

00:22:46.675 --> 00:22:47.675
So there was a guy over in the

00:22:47.695 --> 00:22:47.856
UK,

00:22:47.896 --> 00:22:50.557
like the British version of the attorney

00:22:50.637 --> 00:22:51.278
or surgeon general.

00:22:51.458 --> 00:22:51.938
And he said,

00:22:52.258 --> 00:22:53.479
science isn't finished until it's

00:22:53.499 --> 00:22:54.058
communicated.

00:22:54.239 --> 00:22:55.480
And as a guy in science and

00:22:55.500 --> 00:22:57.780
communications, I ran around for a month.

00:22:57.800 --> 00:22:58.980
That was like my email signature.

00:22:59.000 --> 00:23:00.382
And I was like, this is great.

00:23:00.602 --> 00:23:01.481
Science isn't finished until it's

00:23:01.501 --> 00:23:03.163
communicated, communicate, communicate.

00:23:03.682 --> 00:23:05.023
And then I said, wait a minute.

00:23:05.864 --> 00:23:06.904
I don't think that's complete.

00:23:07.525 --> 00:23:08.805
I was watching a beautiful mind.

00:23:08.904 --> 00:23:09.286
And he was like,

00:23:09.306 --> 00:23:10.425
that's his whole line was that's

00:23:10.445 --> 00:23:10.865
incomplete.

00:23:10.885 --> 00:23:11.686
Like you're not, you're close,

00:23:11.707 --> 00:23:12.146
but you're not there.

00:23:13.174 --> 00:23:14.576
I think science isn't finished until it's

00:23:14.655 --> 00:23:15.276
understood.

00:23:16.076 --> 00:23:16.457
Here's what I mean.

00:23:16.856 --> 00:23:18.198
I could be the most efficient third grade

00:23:18.218 --> 00:23:19.298
teacher on the planet.

00:23:19.499 --> 00:23:20.419
I could blow through that third grade

00:23:20.439 --> 00:23:21.500
syllabus in a week.

00:23:22.220 --> 00:23:23.320
Now the children would have no idea what

00:23:23.361 --> 00:23:23.780
I said,

00:23:24.361 --> 00:23:25.761
because my job would have just been to

00:23:25.781 --> 00:23:26.241
communicate it.

00:23:26.501 --> 00:23:26.942
No,

00:23:27.343 --> 00:23:28.584
the job is to do it at the

00:23:28.644 --> 00:23:29.723
speed and in the ways,

00:23:29.743 --> 00:23:30.904
and sometimes you think this lesson's

00:23:30.924 --> 00:23:31.664
gonna take five minutes,

00:23:31.684 --> 00:23:32.526
but it takes fifty-five minutes.

00:23:32.566 --> 00:23:32.786
Why?

00:23:32.965 --> 00:23:34.186
Because you're not doing it right.

00:23:34.846 --> 00:23:35.748
They're not not getting it.

00:23:35.807 --> 00:23:36.989
You're not doing it right for them.

00:23:37.469 --> 00:23:38.890
So I think as soon as you think

00:23:39.089 --> 00:23:40.991
that you've communicated and your job's

00:23:41.051 --> 00:23:42.173
done, it's not.

00:23:42.393 --> 00:23:44.213
The onus is still on you for patient

00:23:44.253 --> 00:23:47.036
education or student education or public

00:23:47.115 --> 00:23:47.435
education.

00:23:47.455 --> 00:23:47.936
Well, we said it.

00:23:47.957 --> 00:23:48.897
We put it on a billboard.

00:23:49.518 --> 00:23:51.179
That's not how brains work, my friend.

00:23:51.239 --> 00:23:51.799
We repeat.

00:23:51.880 --> 00:23:53.240
We do different methods.

00:23:53.540 --> 00:23:54.862
So science isn't finished until it's

00:23:55.061 --> 00:23:58.285
understood and it's still on you or us.

00:23:59.260 --> 00:24:02.164
to continually educate and change and be

00:24:02.204 --> 00:24:02.965
better at communication.

00:24:02.986 --> 00:24:04.887
So science isn't finished until it's

00:24:04.907 --> 00:24:05.167
understood.

00:24:05.188 --> 00:24:05.669
That's my parting shot.

00:24:05.689 --> 00:24:07.010
That's fantastic.

00:24:07.111 --> 00:24:07.451
Yeah.

00:24:07.471 --> 00:24:07.711
Jimmy,

00:24:07.751 --> 00:24:09.192
thank you for hanging out with me today.

00:24:09.314 --> 00:24:09.993
I had a blast.

00:24:10.013 --> 00:24:11.596
Thank you for interviewing me on my show.

00:24:11.817 --> 00:24:12.498
Appreciate it.

00:24:13.137 --> 00:24:13.878
Thanks, folks, everybody.