Your Work Is Worth It: From Self-Doubt to Self-Worth with Jen Fontanilla

In this episode, I sit down with Jen Fontanilla, a creative business strategist, certified money coach, eight-time author, and TEDx speaker with over 25 years of experience designing for global brands like Disney, Sony, and Warner Bros. Combining her deep background in commercial design with 20 years in the financial services industry, Jen breaks down why what looks like a money problem is actually a positioning problem.

In this episode, we discuss:

• How discovering commercial design pivoted Jen from a medical track to a 25-year career with top global brands
• Why transitioning into financial services revealed the hidden psychology and money stories driving client behavior
• How early childhood experiences form subconscious money stories that dictate adult financial decisions
• The critical difference between financial freedom and true financial peace
• How undercharging and lowering proposal prices creates resentment between service providers and clients
• Practical steps for recognizing early limiting beliefs and releasing self-imposed guilt around money
• How combining high-vibrational energy with actionable strategy elevates business positioning and offers clarity

Purpose is not about doing everything for free! It is about finding the intersection of what you were born to do and who you are meant to serve, and living out that calling in full alignment!

About Jen Fontanilla:

Jen Fontanilla is a Creative Business Strategist, Certified Money Coach (CMC)®, International and TEDx speaker, and eight-time author who helps graphic designers and creative entrepreneurs stop attracting budget clients and start commanding the rates their work deserves. With 25+ years in graphic design and 20+ years working within financial services, she brings a dual expertise that almost no one in the creative business space can claim. She has worked with iconic brands including Disney, Sony, Nintendo, and Warner Bros., and her years inside the financial industry working in insurance, investments, and retirement planning gave her a strategic, real-world understanding of how money works.

She continued to study the behavioral, neurological, and subconscious patterns behind the money stories that keep creatives from earning what they deserve and ultimately became a Certified Money Coach (CMC)®. She is the creator of the Premium Authority Framework™ and was named one of Voice of Change Magazine's 2025 Top 40 Voices Shaping the Future. Her four-time award-winning book "The Creative Code: A Creative Professional's Way to Happiness, Wealth and Joy" has earned over 160 Amazon reviews and stands as one of eight published works. She co-hosts CreativeMornings Los Angeles, has led workshops and speaking engagements at the University of Southern California, Children's Hospital Los Angeles, Goodwill, and the U.S. Air Force ROTC, and in 2026 was selected as one of the main stage speakers at Cre8tive Con in Chicago alongside Jim Kwik and David Meltzer. She is based in sunshiny, never-leaving Los Angeles, California, and runs on curiosity, a good Old Fashioned, a well-built charcuterie board, and any excuse to book a flight.

Jen is gifting listeners her Positioning Bundle, a collection of tools designed to help creatives get crystal clear on who they serve so they can finally charge what they deserve. Inside you'll find the Niche Navigator GPT, the Premium Positioning Archetype Quiz, two meditations to release shame around pricing and step into premium authority, and two chapters from her bestselling book "The Creative Code."

Use code PREMIUM at checkout to get it free.

And if you want to go deeper, you'll also see an option to add the Creative Clarity Check, a personalized 5-point audit of your brand, positioning, and offer structure for $97. Completely optional, but if you're ready for a real breakdown of what's working and what needs to be fixed, it's there for you. Either way, make sure you grab your free gift.

Grab it here: https://jenmoneycoach.thrivecart.com/positioning-bundle/

Website: www.jenfontanilla.com
LinkedIn: https://www.linkedin.com/in/jenfontanilla
Instagram: www.instagram.com/itsjenfontanilla
Facebook: https://www.facebook.com/itsjenfontanilla

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