There are so many interesting paths that financial services and fintech have taken the past decade. How we serve customers across the landscape of products and services has seen a sea of change and the addition of digital experiences as the business model has changed. Yet, when we think about the ways that financial brands can go down the wrong path, the list of lessons is a long one indeed. To avoid some of these pitfalls, it is important to truly understand and appreciate your customer experiences, those journeys that shape the connectivity between brands and the customers and communities they serve. In this episode of One Vision, Bradley speaks with Steven Ramirez, CEO of Beyond the Arc, as he speaks about how his firm works with financial brands to better understand their data, their technologies, and their relationships with the people they serve.