"You Don't Have To Be Held Hostage By Walled Gardens To Acquire Customers"
In the latest Omni Talk Retail #askanexpertseries Firework Chief Revenue Officer Jeff Lucas explains to Anne Mezzenga and Chris Walton how #brands and #retailers can still work with the Metas/Instagrams/Snap Inc.s and others to draw customers, but that true #authenticity (one of his key takeaways from #cannes2022) comes with a 1:1 experience with your #customers on your own platform.
For the full interview with Jeff, head here:
#retail #retailing #ecommerce #commerce #retailnews #shoppingandtheretailindustry #firework #livecommerce
#brands #retailinnovation #futureofretail #omnichannel #omnichannelretail #livestreaming #liveshopping
