Walgreens Advertising Group announced plans to deploy Luma in-store advertising screens across 2,200 of its 8,500 locations by early 2027.
In this video, we break down why relying on retail media and in-store hardware digitization won't cure what ails Walgreens:
High Infrastructure Costs: Why expensive digital hardware is difficult to maintain and quickly becomes obsolete.
Lessons from Past Investments: Looking back at Walgreens' previous rollout of Cooler Screens.
Priority Misalignment: Why capital investments should be directed toward core retail experience issues rather than digital screens.
