Join us for an insightful discussion on E.l.f. Beauty's groundbreaking expansion into Dollar General! Discover how this move could reshape the beauty retail landscape and challenge legacy brands like Maybelline and CoverGirl. Can E.l.f.'s quality products thrive in dollar stores? Tune in to find out! To watch this week's full Fast Five episode with Chris and Anne, head here: https://www.youtube.com/watch?v=HfqxboxZ35Q #ElfBeauty #DollarGeneral #BeautyRetail #MarketExpansion #MakeupTrends #CosmeticIndustry #RetailAnalysis #LegacyBrands #BeautyProducts #PodcastDiscussion