Are smart glasses the next big thing or just overhyped tech? The branding battle between fashion and technology companies reveals why adoption might be harder than anyone thinks.
Apple owns smartwatches. Oura dominates smart rings. But smart glasses? That's Ray-Ban's game with Meta as the tech sidekick. This role reversal isn't random - it's because glasses are fundamentally different from other wearables. They sit on your face, defining how people see you. We explore why most consumers won't adopt smart glasses until tech companies solve one critical problem: making the technology invisible enough to fit into any frame style without changing how you look.
#smartglasses #RayBanMeta #WearableTech #FashionTech #RetailStrategy #TechInnovation #FashionRetail #Wearables #ConsumerAdoption #RetailPartnerships
