#Livestreaming hasn't yet reached the mass adoption in the US that it has in China, but why?

Firework CEO & Founder Vincent Yang explains to Chris Walton and Anne Mezzenga in our latest #askanexpert series how and where #retailers and #brands can have success doing #livestreaming and #digitalcontent stateside.

For the full interview with Vincent, head here: https://omnitalk.blog/2022/03/16/ask-an-expert-video-3-mistakes-to-avoid-in-your-livestreaming-strategy-with-firework-ceo-vincent-yang/

#ecommerce #retail #retailnews #firework #onlineshopping #shoppingandtheretailindustry #livestream #digitalcontent #alibaba #taobao #tmall #digitalshopping #retailtech #retailinnovation