Kroger has officially stopped selling Red Bull's iconic energy drinks across all of its stores and fuel centers nationwide. While brands like Monster and Rockstar remain, this targeted move stems from CEO Greg Foran's promise to push back against vendor price increases during inflationary times.
In this clip, we discuss:
• The commercial dispute behind Kroger's decision
• Whether brand-loyal energy drink shoppers will just take their business elsewhere
• What this opens up for competitor brands like Monster and Rockstar
Is removing a customer favorite the right move to protect consumers, or is it too big of a risk? Let us know your thoughts in the comments!
