Kroger is creating a dedicated e-commerce leadership role as the rest of the grocery industry moves toward a more integrated omnichannel model. Jenn Hahn of J Recruiting Services explains why the move may seem unusual, but could signal that Kroger is ready to lean harder into e-commerce.
With Kroger recently turning a profit in e-commerce, Jenn argues the new role could be less about fixing the business and more about doubling down on fulfillment, logistics, and the high-margin opportunities within digital retail.
Watch the full OmniTalk Retail Fast Five episode: https://youtu.be/VL3Q373gkfY
