Burger King’s Resurgence, Chris Walton is joined by Jennifer Meyers and John Benson of the A&M Consumer and Retail Group to discuss why Burger King has become one of the hottest names in the QSR industry again.
John Benson says the comeback is the result of a true multi-year turnaround. From the Reclaim the Flame strategy and store remodels to the acquisition of Carrols and stronger franchise operations, Burger King is finally pulling the right levers across the business.
He also credits leadership, pointing to Tom Curtis and a renewed focus on supporting franchisees, operations, and the customer experience. Subscribe for more retail and restaurant strategy insights from the Omni Talk team.
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