SpartanNash CMO: It's Not Just About Price Anymore

Meet Erin Storm, SVP and Chief Marketing Officer at SpartanNash, as she breaks down the real trends shaping grocery shopping beyond the price headlines. With 18 years at Kellogg/Kellanova and now leading marketing for 200+ stores, Erin reveals why successful grocers focus on the price-benefit equation, not just low prices.

This strategic conversation reveals how modern grocery marketing requires understanding diverse customer needs and creating the right combination of price and benefits for each banner and shopper segment.

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