Tom Burgess, President at Snipp Interactive, discusses the reasons why bank loyalty programs work for all parties involved, from the banks on down to the retailers and CPGs who leverage them.

Watch the full video here: https://www.youtube.com/watch?v=r9cJfuHqNlE

#retail #retailing #grocery #conveniencestores #cpg #branding #advertisingandmarketing #onlineshopping #shoppingandtheretailindustry #supplychainmanagement Chris Walton Anne Mezzenga