After weeks of preaching caution about agentic commerce, why is Chris suddenly calling Ashley Furniture's Perplexity integration "brilliant"? The answer reveals a game-changing strategy that few retailers can replicate.
In this compelling analysis, we examine Ashley Furniture's strategic decision to plug directly into Perplexity's AI shopping platform. Despite previous warnings about rushing into agentic commerce, this move represents a thoughtful play to Ashley's unique competitive advantages in the furniture industry—and it could fundamentally disrupt traditional marketplace dynamics.
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