Why Amazon's Lawsuit Against Perplexity Is Defensive

Is Amazon’s lawsuit against Perplexity really about “misuse”… or about protecting its most profitable business?

Waqas Khan from the A&M Consumer and Retail Group breaks down why Amazon’s legal move is a defensive play aimed squarely at safeguarding its multibillion-dollar advertising engine... and why it exposes the classic incumbent vs. disruptor dynamic playing out in real time.

#Amazon #AgenticAI #RetailLawsuit #RetailDisruption