Who Wins & Who Loses With The Shifting Of The American Dream?

Is the American Dream still alive? And if it has changed, who stands to win? And who stands to lose?

Simon-Kucher recently conducted an exhaustive survey of the American, polling over 5,000 people across all income levels and demographics to answer exactly these questions. The findings have profound implications for consumers, retailers, brands, and, frankly, any businesses that serve them.