Shelley Huff believes every retailer and brand will face the same critical question over the next decade: who should own the customer intelligence layer?
Chris Walton and Shelley discuss the benefits of leveraging Amazon's technology, the risks of surrendering customer relationships to third-party platforms, and why retailers need to carefully evaluate who controls their customer data and long-term shopping experience.
⏩ Tune in for the full episode here: https://youtu.be/3lV5GVTa-TQ
#Amazon #AI #CustomerData #RetailTechnology #GenerativeAI #RetailStrategy #CustomerExperience #RetailNews #OmniTalkRetail #FastFive
