What retailer would you hand over all your personal data to… if it meant a big holiday discount?

When asked which retailer she'd give all her personal information to in exchange for a healthy holiday discount, A&M's Kelly Carey doesn't hesitate: Ulta Beauty.

With three sisters, a mom, mother-in-law, sister-in-law, and three separate gift exchanges with groups of women, Kelly would "love an Ulta ticket discount." A relatable moment that shows how personal circumstances drive shopping decisions—and why retailers who can solve specific consumer pain points earn loyalty (and data).

#HolidayShopping #UltaBeauty #RetailLoyalty #ConsumerBehavior