Where do middle-aged men really spend their holiday budgets… when life happens?
According to an Ingenico study, middle-aged men over 40 will be the biggest holiday spenders. So where is A&M's Waqas Khan spending his budget? His dishwasher broke yesterday.
What follows is a relatable discussion about German vs. Korean appliances, the realities of home ownership, and how unexpected expenses derail even the best-laid holiday plans. A reminder that retail spending is often driven by necessity, not just desire.
#HolidaySpending #ConsumerBehavior #RetailTrends #RealLife
