In this video, we explore the various interpretations and misue of the term "store of the future" and what it really means. We distinguish between incremental ideas, new business models, and concept work, providing insights into the future landscape of retail and consumer experiences. #StoreOfTheFuture #RetailInnovation #FutureRetail #BusinessModels #ConsumerExperience #ConceptWork #RetailTrends #RetailTransformation #InnovationInRetail #FutureShopping