On this week’s Omni Talk Retail Fast Five, Joe Laszlo joins Chris Walton and Anne Mezzenga to unpack what Albertsons’ new cart tracking pilot signals for in store retail media.
Anne says it speaks more to where the space is today, noting how limited measurement still is despite the growth of in store screens.
The cart tracker adds a new data layer for brands and proves retailers are still building the measurement playbook in real time.
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