Warby Parker is ending its popular home try-on program, but there's more to this story than meets the eye (pun intended). What does this strategic shift reveal about the company's future?
Key insights discussed:
Why Warby Parker's 15-year growth to just 300 stores seems surprisingly slow
• The real reason behind killing home try-on as an acquisition tool
• How urban-focused strategy limits national expansion potential
• Why virtual try-on technology still falls short of customer expectations
• The questionable Target partnership decision and what it signals
• Whether Warby Parker can differentiate without its signature service
With home try-on gone, how is Warby Parker different from any other eyewear store? The company claims all customers live within 30 minutes of a store, but that's only true because they're concentrated in dense urban areas. This move suggests either acquisition success in current markets or failure in new ones.
Something doesn't add up with this announcement - and it could signal bigger challenges ahead for the direct-to-consumer eyewear pioneer.
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