Join Chris Walton & Anne Mezzenga for this week's Fast Five Podcast, brought to you by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, and Scratch Event DJs, as they unpack Walmart’s controversial new initiative allowing select suppliers to test products in real customers' homes. With insights gathered through the Walmart Spark Community, will this give brands an unmatched look into consumer habits—or is it just another way for Walmart to tighten its grip on CPGs?
🔹 [0:00] – Introduction & Context: Why Walmart launched this program
🔹 [1:26] – How the in-home testing process works & who gets selected
🔹 [3:10] – Walmart vs. third-party research firms: Which is better for suppliers?
🔹 [4:27] – The potential private label risk for CPGs—does this give Walmart an unfair advantage?
🔹 [5:46] – Should suppliers participate or avoid this program altogether?
🔹 [6:20] – Will this become a new industry standard for product testing?
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