In the latest edition of Omni Talk’s Retail Fast Five live from Lululemon Mall Of America sponsored by the A&M Consumer and Retail Group, Avalara, Wiliot, TGW-Logistics and Sezzle Chris Walton and Anne Mezzenga discuss: How Good Of A Marketing ‘hook’ Is Walmart’s New Early Am Express Delivery?

In this video, we dive into Walmart's latest move to extend its express delivery service to the early morning hours, now offering on-demand delivery starting at 6 AM. This strategic decision comes on the heels of Walmart's recent expansion of express delivery until 10 PM for orders placed by 9:30 PM at 4,000 stores across the US.

We explore how this early morning delivery option caters to customer demand, particularly for those who need items before heading to work or school. Walmart has also announced that starting in March, it will begin delivering live bait from more than 3,000 stores, targeting anglers looking to catch fish when they're biting.

From a merchant perspective, we discuss how the live bait offering serves as a clever marketing hook, encouraging more frequent engagement with the Walmart app and potentially driving increased sign-ups for the Walmart Plus membership program, which offers free express delivery.

We compare Walmart's expanded express delivery hours to Target's store opening times and Amazon's same-day delivery window, highlighting how this move gives Walmart a competitive advantage. Additionally, we examine how this early morning delivery option fills a gap in the market, as competitors like DoorDash are limited by store operating hours.

Finally, we consider how Walmart's express delivery expansion, coupled with the introduction of live bait, positions the retailer to compete more effectively with rivals like Target and its recently launched Circle 360 membership program.

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For the full Fast Five episode head here: https://youtu.be/YFJ7V0B0LmU