Walmart and #CPG's like General Mills & Cure Hydration are trialing new #sampling methods at #curbsidepickup and as swag for Walmart+ customers.

This clip captures the hilarious exchange between Chris Walton, Anne Mezzenga, & Emma Irwin the Intern as they discuss the benefits for #retailers and #cpgs and all the future possibilities for ideas like this, some inspired by OB-GYN stirrup advertising.

For the full #fastfive, sponsored by Alvarez & Marsal Consumer & Retail Group & Takeoff Technologies, Inc., head here: https://omnitalk.blog/2021/03/19/fast-five-video-curbside-sampling-stirrups-the-amazon-vs-walmart-giddy-up/

#commerce #BOPIS #clickandcollect #retail #retailing #shoppingandtheretailindustry #samples #productdiscovery

#grocery #groceryindustry #walmart #generalmills