Vitamin Shoppe COO Andrew Laudato stresses establishing operational foundations across inventory, order fulfillment and more before having the right to innovate. He draws on Maslow and retail experience to methodically build omni channel capabilities to meet shopper needs. Hear how Vitamin Shoppe is strategically expanding to marketplaces based on master data and availability. Andrew advocates starting small with AI pilots in call centers to understand issues, learn and adjust.

Thanks to our partners at VusionGroup for making all our #NRF2024 coverage possible. Come stop by and visit us in booth #5420