We explore with Lauri Joffe ,Chief Marketing Officer American Freight, the crucial role of customer experience in marketing, how to create a cohesive brand culture, and the importance of unifying data. Learn strategies for incentivizing store associates to embrace e-commerce as part of the overall shopping experience. #CustomerExperience #EcommerceGrowth #RetailStrategy #BrandCulture #UnifiedCommerce #MarketingTips #StoreIncentives #DataIntegration #CustomerJourney #OmnichannelRetail