To watch our full interview with Ulta's Head of Digital Strategy and Transformation recorded live from #nrf2025, head here: https://www.youtube.com/watch?v=D8lqvisLKC8&list=PLhlbTg57CFdAihPNZ04kRKCE7HS6wDdF3&index=10&t=81s Discover how Ulta utilizes its incredible loyalty program to drive 95% of sales. We explore innovative technologies and partnerships that enhance personalized experiences for our 44 million members, building trust and engagement. #CustomerLoyalty #UltaBeauty #LoyaltyProgram #BusinessStrategy #Personalization #CustomerExperience #SalesGrowth #DigitalInnovation #TrustBuilding #Engagement