@Simeon Siegel, Managing Director, Senior Analyst @BMO Capital: “Skip the middleman,” they said. But here's why cutting out retailers isn't always the golden ticket to business success. The real story behind D2C – when going direct to consumers could be holding your brand back – and what to do about it.

Watch the full video here:https://youtu.be/zhSgs-jxjQw?si=jdaGbWcxAlp0RlCe

#retail #retailing #supplchainmanagement #onlineshopping #shoppingandtheretailindustry @chris @anne #fashionretail