In the latest edition of Omni Talk’s Retail Fast Five sponsored by the A&M Consumer and Retail Group, Avalara, Mirakl, Ownit AI and Sezzle, our hosts Chris Walton and Anne Mezzenga are joined by Jeff Dwyer and Kelly Carey from the A&M Consumer and Retail Group to discuss the latest buzz in the world of retail and pop culture collaborations.
First up, Jeff weighs in on Tom Brady's upcoming product collaboration with GoPuff, and how the NFL legend's star power and brand partnerships continue to grow, drawing comparisons to Peyton Manning's successful marketing endeavors.
Next, Kelly explores the potential for sitcom-inspired food creations, as Krispy Kreme launches a Friends-themed donut line in the UK and Ireland. She pitches her own idea for an The Office-themed tiramisu, based on the iconic scene featuring Steve Carell's character, Michael Scott.
The conversation then shifts to Walmart's spicy summer campaign on TikTok's BookTok community, where romance and fantasy novels are rated on a Scoville scale, accompanied by a Melinda's hot sauce set. Kelly shares her recent fantasy read that might make the cut.
Finally, the group discusses the USPS Forever stamp honoring the late Alex Trebek, and Jeff reveals his dream forever stamp candidate - golfing legend Jack Nicklaus, aka "The Golden Bear," who he considers one of the greatest of all time alongside Tiger Woods.
Join us for this entertaining and wide-ranging discussion that covers the intersection of celebrities, food, social media, and more!
#TomBrady #GoPuff #ProductCollaboration #NFL #BrandPartnerships #PeytonManning #KrispyKreme #FriendsTVShow #SitcomInspiredFood #TheOffice #Tiramisu #Walmart #SpicySummerCampaign #TikTok #BookTok #RomanceNovels #FantasyNovels #MelindasHotSauce #ScovilleScale #AlexTrebek #USPSForeverStamp #Golf #JackNicklaus #TigerWoods #GOAT
For the full episode head here: https://youtu.be/sCbPr56WuxQ
